Hilary Thomas

Hilary Thomas Email and Phone Number

Ecommerce and Digital Marketing Leader @ Arhaus
Hilary Thomas's Location
Streetsboro, Ohio, United States, United States
Hilary Thomas's Contact Details

Hilary Thomas personal email

n/a

Hilary Thomas phone numbers

About Hilary Thomas

Accomplished professional with expertise in directing complex Martech projects and providing strategic digital marketing insight. Innovative and results driven manager with over 15 years of hands-on Internet marketing experience working on behalf of large and small corporations in B2B and B2C markets. Recognized for accomplishments in project management, advertising, ecommerce and web analytics. Demonstrated experience leading and motivating small teams to maximize levels of productivity. Continually focused on optimizing the customer experience with an ROI and analytics-driven mindset.Specific expertise in the following:• Collaborative Leader• Email Marketing• E-commerce Management• Web Analytics• Digital Product Merchadising• Marketing Strategist• Content Marketing• Lead Generation• Project Management• SEO / PPC• Social Media Advertising• Photography

Hilary Thomas's Current Company Details
Arhaus

Arhaus

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Ecommerce and Digital Marketing Leader
Hilary Thomas Work Experience Details
  • Arhaus
    E-Commerce Director
    Arhaus Jul 2022 - Present
    Boston Heights, Ohio, Us
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  • Topix Skin Health
    Director Of Digital Marketing
    Topix Skin Health Feb 2021 - Jul 2022
    Amityville, New York, Us
    Owned DTC Ecommerce and Amazon strategy for beauty brands including Derma E, Think, ClarityRX with team of 8.• Exceeded annual sales goals for Gothink.com by 75% in 2021• Spearheaded large proposal for new technology to support SEO initiatives cross-brand; gained new investment dollars for marketplace control to support Amazon profitability.• Doubled Amazon Prime Day YOY through cross channel digital efforts.
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  • Boxout
    Director Of Digital Marketing
    Boxout Apr 2019 - Feb 2021
    Hudson, Ohio, Us
    Led best practice digital campaign strategy and execution for the marketing team serving five professional B2B websites, two brands and B2C marketplace team.• Builds and optimizes advertising campaigns for lead generation across search, display and social media, inclusive of digital marketing tactics including landing page experience and email nurturing.• As managing editor and SEO expert for four industry blogs, drove 3x website traffic to owned content.• Provides strategic guidance to omnichannel team and vendor partners. Oversees execution of photography, video, Amazon, A+ content, product copy and merchandising.
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  • Naturepedic
    Senior Digital Marketing Manager
    Naturepedic May 2018 - Apr 2019
    Chagrin Falls, Oh, Us
    Drives digital marketing strategy for nationwide store locations and ecommerce websites. Guides best practice digital strategy and execution of integrated multichannel initiatives.• Manages MarTech project and execution including data systems integration, website replatforming and redesign, and lead generation program implementation.• Identifies and evaluates conversion improvement opportunities based on analytics and industry knowledge. Directs scalable enhancement projects, as well as ongoing quick-wins and landing page optimization.• Owns paid search and display budget to support ecommerce and hyperlocal store campaigns. Identifies KPIs and motivates and guides direct report and agency support resulting in strong ROAS improvement.
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  • Naturepedic
    Digital Marketing Manager
    Naturepedic Apr 2014 - May 2018
    Chagrin Falls, Oh, Us
    Oversees digital marketing programs with the sales and marketing teams.• Management of digital marketing and advertising initiatives for Naturepedic and Lullaby Earth brands as well as corporate owned Naturepedic stores.• Responsible for affiliate program, email marketing, website development and enhancement project management, and paid search campaigns.• Spearheaded formal RFP process for a digital support agency. Experienced at agency and vendor evaluation, as well as budget, relationship, and issue management.
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  • Tti Floor Care North America
    Ecommerce Manager
    Tti Floor Care North America May 2013 - Mar 2014
    Charlotte, Nc, Us
    Managed e-Product responsibilities for Hoover and Dirt Devil. Managed product mix, pricing strategy and margin for Hoover.com and DirtDevil.com. Managed one direct report.• Spearheaded responsibilities for the company Factory Sale Website, five day quarterly events driving incremental revenue, ranging to over $300K per event on E&O, Damaged Box Goods and Reconditioned products. • Created and analyzed competitive landscape benchmark and audit to drive long-term strategy. Reported results included traffic and sales, abandonment rates, customer paths through the Websites, market basket and cross sell analyses.
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  • Tti Floor Care North America
    Internet Product Manager
    Tti Floor Care North America Jun 2011 - May 2013
    Charlotte, Nc, Us
    Managed e-Product responsibilities for Hoover and Dirt Devil. Managed product mix, pricing strategy and margin for Hoover.com and DirtDevil.com.• Developed and executed email marketing program and promotional calendar to drive sales and margin against projected goals. This drove over 40% increase in sales over Thanksgiving weekend against the prior year.• Managed functionality testing and issue management of new Hoover Website.
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  • Jo-Ann Stores, Inc.
    Solutions Analyst
    Jo-Ann Stores, Inc. Jun 2010 - May 2011
    Hudson, Oh, Us
    Facilitated key business initiatives and coordinated resulting IT project development efforts between Information Technology department and E-commerce business areas.• Earned promotion after successful work leading the testing process between Business and IT teams for site enhancements and code releases to ensure projects met business requirements on time.• Worked with stakeholders, including Customer Service, Marketing and Merchandising teams, to define capabilities and functional requirements that IT solutions must perform in support of key business objectives.
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  • Jo-Ann Stores, Inc.
    Product Specialist, Joann.Com
    Jo-Ann Stores, Inc. Jan 2009 - May 2010
    Hudson, Oh, Us
    Maintained, merchandised and enhanced product assortment as well as planned email and website promotions. • Designed and executed promotional plans for email programs and the website to drive sales and margin for sewing hardline goods and high ticket merchandise, including sewing machines and furniture.• Reported on year over year trends and made strategic go-forward decisions for website.
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  • Jo-Ann Stores, Inc.
    Marketing Specialist, Joann.Com
    Jo-Ann Stores, Inc. Jan 2008 - Feb 2009
    Hudson, Oh, Us
    Responsible for email marketing end to end to over three million subscribers weekly.• Oversaw design and launch of emails, working with web designers and cross-functional teams.• Recommended implementation of email improvements, including segmentation, testing, and design and a new communication preference center for direct mail and email.• Managed relationship with several third party vendors, and performed vendor solution evaluations for new capabilities for the website.
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  • The Little Tikes Company
    Ecommerce Coordinator
    The Little Tikes Company Jan 2007 - Jan 2008
    Hudson, Oh, Us
    Primarily responsible for email promotions from planning to post campaign review and reporting. Supported other key web functions including search programs and landing pages.• Planned strategic email campaigns, directly resulting in a 45% improvement in sales conversion.• Created and executed designs for email and consumer website leveraging HTML and Adobe Photoshop, reaching millions of viewers weekly.• Coordinated SEO and PPC program with vendors, including development of campaign-specific landing pages.• Managed IT projects relating to ecommerce.
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Hilary Thomas Skills

Email Marketing E Commerce Merchandising Retail Web Design E Business Online Marketing Marketing Web Marketing Social Media Marketing Html Strategy Brand Management Integrated Marketing Seo Ppc Marketing Strategy Product Development Web Analytics Digital Marketing Pay Per Click Search Engine Optimization

Hilary Thomas Education Details

  • Kent State University
    Kent State University
    Advertising

Frequently Asked Questions about Hilary Thomas

What company does Hilary Thomas work for?

Hilary Thomas works for Arhaus

What is Hilary Thomas's role at the current company?

Hilary Thomas's current role is Ecommerce and Digital Marketing Leader.

What is Hilary Thomas's email address?

Hilary Thomas's email address is ht****@****mae.com

What is Hilary Thomas's direct phone number?

Hilary Thomas's direct phone number is +144054*****

What schools did Hilary Thomas attend?

Hilary Thomas attended Kent State University.

What skills is Hilary Thomas known for?

Hilary Thomas has skills like Email Marketing, E Commerce, Merchandising, Retail, Web Design, E Business, Online Marketing, Marketing, Web Marketing, Social Media Marketing, Html, Strategy.

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