Hilary Collier Duquette Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Lead all market research initiatives primarily through foundational research, concept validation, and customer satisfaction (NPS)Supporting 8 lines of business as well as product, marketing and sales teams with actionable insights helping them to achieve revenue targets with 1 direct reportAchieved an average 9 point increase in NPS compared to previous year across 31 productsImplemented a standardized approach to tracking action plans based on NPS results and improvements, ensuring… Show more Lead all market research initiatives primarily through foundational research, concept validation, and customer satisfaction (NPS)Supporting 8 lines of business as well as product, marketing and sales teams with actionable insights helping them to achieve revenue targets with 1 direct reportAchieved an average 9 point increase in NPS compared to previous year across 31 productsImplemented a standardized approach to tracking action plans based on NPS results and improvements, ensuring continuous progress and accountabilityContributed to revenue growth, cost optimization and customer retention by conducting studies that focused on new product development and product optimization Show less

Montreal, Quebec, Canada

Established the Insights department with roadmaps for the Net Promoter Score (NPS) Program and new product development studiesSupporting 28 products to understand key drivers for dis(satisfaction) for NPS as well as concept testing and screening while introducing product, marketing, & sales teams to the value of insightsCentralized organization-wide market research with standardization of research methodologies, increased output quality, and organizational efficiencies while enabling… Show more Established the Insights department with roadmaps for the Net Promoter Score (NPS) Program and new product development studiesSupporting 28 products to understand key drivers for dis(satisfaction) for NPS as well as concept testing and screening while introducing product, marketing, & sales teams to the value of insightsCentralized organization-wide market research with standardization of research methodologies, increased output quality, and organizational efficiencies while enabling benchmarkingEstablished the department’s capabilities through selection of trusted research vendors, research platform, and research processes Show less

Montreal, Quebec, Canada

Planned and executed marketing campaigns and events for lead generation and client retentionDeveloped marketing assets & content, managed marketing budgets, conducted customer satisfaction surveys (NPS), and reported on marketing analyticsPioneered campaign tracking and reporting on campaign performance that became the standard for the whole marketing teamImproved conversion rates and improved ROI by 150% compared to the previous yearOptimized landing pages that resulted in… Show more Planned and executed marketing campaigns and events for lead generation and client retentionDeveloped marketing assets & content, managed marketing budgets, conducted customer satisfaction surveys (NPS), and reported on marketing analyticsPioneered campaign tracking and reporting on campaign performance that became the standard for the whole marketing teamImproved conversion rates and improved ROI by 150% compared to the previous yearOptimized landing pages that resulted in increased conversion rates and improved SEO Show less

Montreal, Canada Area

Enabled the launch of an online store by contributing to business requirements, testing, and migration of dataManaged the operations of the online store, coordinated change management activities as well as prioritization of enhancementsCoordinated and reported on outbound sales campaignsIdentified and troubleshooted bugs raising over 200 IT tickets in one year alone and worked on over 30 enhancements for the online storeAchieving, on average, 107% of sales targets through… Show more Enabled the launch of an online store by contributing to business requirements, testing, and migration of dataManaged the operations of the online store, coordinated change management activities as well as prioritization of enhancementsCoordinated and reported on outbound sales campaignsIdentified and troubleshooted bugs raising over 200 IT tickets in one year alone and worked on over 30 enhancements for the online storeAchieving, on average, 107% of sales targets through effective sales campaign coordination Show less

Migrated products and sales history for new eCommerce platformParticipated in business requirements for new eCommerce platformLaunched the new eCommerce platformTroubleshooted and completed User Acceptance Testing (UAT) for new eCommerce platform

Coordinated renewal campaigns for sales & marketingAnalyzed and reported on sales campaignsDeveloped pricing simulations for several productsCreated call lists for sales campaigns

Montreal, Canada Area

Analyzed financial sales data from 2009-2014Developed coding system for categorizing companies by industryAnalyzed and developed over 15 surveysMarket research for pricing strategies and new productsCreated HTMLs to send e-blasts

Develop and construct the methodology of a pilot project about student engagementDevelop and implement a codebook for a team of researchersAnalysis of qualitative data including interviews and textCreate a questionnaire designed to assess student engagementResearch and finalize literature review for academic paper

Tutor for Statistics I, Statistics II, and Applied Social StatisticsHold office hours for individual or group consultationsTeach students about basic statistics, inferential statistics (logistic and linear regression, chi-square, t-tests, ANOVA, etc.), central limit theorem, and SPSS

Proofread and edit academic paper on fertility differentialsResearch and finalize literature review for academic papers on demographic researchPrepare course material and content for the undergraduate course Social Demography

I recruited parents for the McGill Infant Research Group (MIRG), which is a database used for several different research labs at McGill.

I was the Teaching Assistant for the following 3 undergraduate courses:- Social Demography- Research Methods- The Family

Master Of Arts (M.A.), Sociology

Dissertation titled: "Gender, work and retirement for the baby-boomer cohort in Canada"

Bachelor Of Arts (B.A.), Sociology

Bachelor Of Arts (B.A.), Psychology