Hilary Brown, Mba Email & Phone Number

I am a visionary and results-oriented leader in e-commerce, digital strategy, business development, and brand marketing, with more than 15 years of experience in the music products and consumer goods sectors. I have successfully launched and managed online platforms, identified new channel opportunities, and shepherded creative strategy, campaigns and B2B programs for MI brands and products, all of which have generated growth, engagement, and loyalty with aspiring artists around the world. A seasoned brand strategist, I have also led creative teams to evolve the look and feel of iconic brands to connect with the changing demands of the modern consumer.As the Director of E-Commerce, Direct-to-Consumer and Channel Programs at C.F. Martin & Co., I guide the global online presence and performance of one of the world's leading acoustic instrument makers, including partner sites and third-party marketplaces. I am responsible for developing and executing innovative and data-driven B2B and B2C channel strategies to optimize the customer experience at retail, increase conversion, and drive revenue. I also collaborate with internal and external stakeholders to create and deliver global product launches and omnichannel programs that showcase the craftsmanship, heritage and possibilities of Martin guitars.*Lehigh Valley Business’ “40 Under 40” 2024 Honoree**Women of NAMM Leadership Summit Scholar 2021*

Listed skills include Copywriting, Social Media Marketing, Entertainment, Blogging, and 46 others.