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Hilary Cook, vice president, Marketing Personalization and Audiences for Marriott International is an experienced data-driven marketer with a passion for creating exceptional customer experiences. With 18 years of expertise in the field, Hilary has a unique ability to harmonize complex data, marketing technologies, and strategies to deliver the best possible outcomes. As a global leader of a team specializing in audience targeting, orchestrated journeys, and outbound communication channels, and a self-proclaimed nerd, she is constantly seeking new ways to create meaningful interactions that resonate with customers and stay ahead of the curve in the ever-evolving world of data-driven marketing.
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Vp, Global Marketing OperationsMarriott International Nov 2022 - PresentBethesda, Md, Us -
Vice President Client Services, Client PartnerEpsilon Oct 2020 - Nov 2022Irving, Texas, Us -
Vice President, Client Services, Associate Client PartnerEpsilon Jul 2019 - Sep 2020Irving, Texas, Us -
Associate Client Partner, Sr. DirectorEpsilon Jan 2019 - Jun 2019Irving, Texas, Us -
Relationship Manager & Sr. Director For Client Services And Account ManagementEpsilon Jul 2016 - Dec 2018Irving, Texas, Us- Client Account Leadership and Management- Marketing and Technology- Customer Loyalty Programs- Real-time, customer personalization technology- Financial Management- Hospitality and Travel industry -
Director, Client ServicesEpsilon Nov 2015 - Jun 2016Irving, Texas, Us -
Director, Platform DeliveryEpsilon Dec 2013 - Nov 2015Irving, Texas, Us -
Texas And Southeast Region LeadSweet Briar Women In Stem Jul 2015 - Nov 2022Sweet Briar, Va, UsSweet Briar Women In STEM supports science, technology, engineering, and mathematics at Sweet Briar College. Sweet Briar is a leader in STEM education for women and has one of two degree-granting engineering programs at women’s colleges in the United States. The Sweet Briar B.S. in engineering science is accredited by the Engineering Accreditation Commission of ABET. Sweet Briar Women In STEM is a valuable resource to Sweet Briar students in the STEM program. Alumnae mentors connect with current students and young alumnae and encourage their academic and career paths. Mentors assist students with information about research opportunities, internships and career networking. -
Board MemberBig Brothers Big Sisters Lone Star Oct 2017 - Aug 2022Irving, Tx, Us -
Director, Strategic PartnershipsPlang Jan 2012 - Nov 2013We believe there is a better way to change the world. By caring about what matters most to you, PlanG creates a way for you to have a bigger impact on giving and for it to have a bigger impact on you. We invite you to join the revolution. www.myplang.comPlanG is a consumer product that enables individuals to give to the causes they care about most - schools, churches, and charities. Through PlanG, a consumer can manage, grow and connect all aspects of their giving through a centralized financial account. As a result, PlanG enables employers, retail partners, and loyalty programs to participate by contributing to an individual's account, and benefit from a lasting brand impression.
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Founder And DirectorHokie Spirit Memorial Golf Tournament May 2007 - Jun 2012Impacted by the Virginia Tech tragedy, I looked for a way to do something and make a difference while allowing a community to come together and mourn, support and help create a legacy for 32. This annual tournament has raised over $65,000.
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Sales ExecutiveSnl Financial Jan 2011 - Jan 2012- Managed sales for the Mid-Atlantic territory for banks under $10 Billion, public companies and public REITS- Exceeded first year quota by 134%- Met and exceeded weekly activity targets- Created productive relationships with state banking associations and industry consultants
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Business Advisory Counsel Board MemberSweet Briar College Jan 2006 - Dec 2011Sweet Briar, Va, Us -
PresidentSweet Briar College May 2005 - May 2010Sweet Briar, Va, Us -
Fundraising And Sales ChairCentral Virginia Susan G. Komen For The Cure, Young Professionals Nov 2009 - Dec 2010
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Senior Account ManagerAffinion Loyalty Group Dec 2006 - Dec 2010UsAccount Manager: December 2006 - July 2009Senior Account Manager July 2009 - December 2010Managed Top 10 FI client relationships that evolve and continuously grow by creating sales opportunities through effective relationship managementInstrumental in growing a top 3 FI relationship, doubling the account EBITDA in less than 2 yearsActively participated in sales processes with the Account Executive and Senior ManagementPresented sales presentations and product demonstrations to internal and external senior executives and project sponsorsManaged and assist in the training of new hires for Account Management and Account CoordinatorsCoordinated and Managed the planning, scheduling and completion of client requests from minor request to 20,000+ hour projectsConsulted with clients to ensure their goals align with program performancePresented program performance, financials and opportunities to clients on a quarterly basisIdentified opportunities for better customer service, meeting with our service managers and visit with call center agents and provided training and feedback Analyzed client program and industry data Established technical and marketing plans that enabled program growth of over 950% in a single year collaboratively with client and internal resources -
Sales Director And Event PlannerGreat Seasons Fine Catering Jun 2006 - Dec 2006Managed a team of staff during events ranging from 10 guests to 750 guests Established and Attracted new clients through various marketing and sales eventsWrote a customized proposal and contracts according to a client's vision and needsDesigned and implemented events through effective communication with clients and vendors
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Financial AdvisorAmeriprise Financial Advisors Jul 2005 - Jun 2006Advisor Coach, Mercury Award Recipient, Nationally Ranked AdvisorCoached and mentored new advisors through the twenty week training programManaged client assets and accounts from $500 to $3,500,000Prospected and acquired clients through various marketing events and referralsComprehensively analyzed my clients' specific financial situation and recommended appropriate and customized solutions based on their needs and goalsMaintained and serviced client relationships
Hilary Cook Skills
Hilary Cook Education Details
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Sweet Briar CollegeBusiness -
American UniversityInternational Business -
University Of OxfordVirginia Program At Oxford
Frequently Asked Questions about Hilary Cook
What company does Hilary Cook work for?
Hilary Cook works for Marriott International
What is Hilary Cook's role at the current company?
Hilary Cook's current role is VP, Global Marketing Operations.
What is Hilary Cook's email address?
Hilary Cook's email address is hi****@****ail.com
What is Hilary Cook's direct phone number?
Hilary Cook's direct phone number is +180433*****
What schools did Hilary Cook attend?
Hilary Cook attended Sweet Briar College, American University, University Of Oxford.
What skills is Hilary Cook known for?
Hilary Cook has skills like Account Management, Business Development, Management, Fundraising, Marketing, Leadership, Crm, Strategic Planning, Customer Service, Event Planning, Public Speaking, Event Management.
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