- Collaborated closely with a portfolio of luxury hotels and resorts in Southern California, Arizona, and Hawaii across The Ritz-Carlton, JW Marriott, and The Luxury Collection brands- Oversaw the development of creative and social assets and ensured all partners adhered to brand positionings and standards- Provided strategic marketing and operational consult to a wide variety of stakeholders including hotel teams, ownership groups, management companies, third-party agencies and brand leaders- Drove topline revenue through dynamic digital initiatives at the local level while supporting the vision of each brand

- Oversaw a fully integrated team on the Marriott International business, spanning brands such as Ritz-Carlton Hotels and Resorts, Ritz-Carlton Reserve, Ritz-Carlton Residences, St. Regis Hotels and Resorts, and W Hotels- Guided all internal agency departments including creative, production, multimedia, project management and strategy to ensure all deliverables were completed according to timeline, budget and strategy- Led the development of creative assets at both the brand and property level, including print and digital campaigns, collateral, out of home, television, production, and branded content- Facilitated strategic projects such as brand positionings, storytelling exercises, research and focus group initiatives, competitive and trend analyses, and insights gatherings - Organized and executed complex photo and video shoots on behalf of hotels and the brand- Fostered relationships with a large number of global clients, ranging from C-level executives and continent leads to hotel property and ownership teams, while identifying new business opportunities on behalf of the agency - Prepared recommendations and integrated marketing solutions for clients based on business needs, KPIs, and budgets- Served as consult on key areas of business including operations, programming, and internal employee relations - Acted as primary agency contact for all partner agencies including media teams, social media firms, and production vendors - Owned and maintained budgets, invoices, scopes of work, project proposals, and timelines for clients

Clients included:Marriott InternationalThe Ritz-Carlton Hotel Company, LLCThe Ritz-Carlton Club & ResidencesSt. Regis Hotels & ResortsW Hotels Indian Motorcycle Icelandic GlacialHSBC Bank

- Led all creative and campaign execution for the Lexus account while contributingefforts to other top tier brands in the Automotive, Travel, Healthcare, and Consumer Packaged Goods verticals- Sole owner of dynamic online advertising campaigns through all stages of the campaign life-cycle including conception, production, and implementation- Coordinated and led strategic kickoff calls with creative agencies and media buying groups todefine business goals- Served as liaison between external clients and all internal departments to ensure flawless, on-time time delivery of campaigns- Assumed responsibility of thorough quality assurance testing and troubleshooting of live ad issues- Worked closely with aligned Account Executives/Sales Directors to set internal and external expectations and help facilitate growth within existing business- Recipient of the PointRoll “Living the Values Award"

- Held an Account Coordinator role at MMGY Global, an integrated marketing firm focused on the needs of the travel, hospitality and entertainment industries- Supported the Account Executive and Account Supervisor on a day-to-day basis while independently leading a variety of projects - Managed a variety of clients through a high degree of daily interaction on accounts such as Visit Santa Barbara, Delaware North Companies and Hotels and Terranea Resort- Coordinated and managed efforts across all internal departments including media, production, interactive, creative, social media, and finance - Facilitated strategic development and communication of new creative concepts to clients- Executed a wide variety of initiatives including print, collateral, direct mail, radio spots, digital media, email marketing, pre-roll, and content partnerships- Completed all standard account management tasks including developing estimates, writing creative briefs, and managing monthly billing- Compiled detailed records of all projects, including client status reports, client and agency correspondence, conference reports, and current job files- Led MMGY’s internal “Culture Committee” and organized agency-wide social events