Hilary Fischer-Groban Email & Phone Number

Needham, Ma, Us

Senior Director of Global Brand, Insights and PR from March 2024 - presentSenior Director of Global Brand and Insights from August 2023 - March 2024Senior Director of Brand Experience from July 2021 - August 2023

New York, Ny, Us

I built strategies and execute marketing plans to bring the Thinx brand to life, including:• Translating business intelligence, sales data, consumer insights and competitive analysis to help drive critical business decisions and marketing strategy• Driving overall planning, impact, and effective alignment of brand positioning, brand values, brand messaging, and brand communications• Managing reporting for all campaign tactics and assets to ensure campaign success• Testing new marketing methods, including direct mail, insert marketing, and educational ads• Using our social media channels to connect with and educate our audience• Directing our content team, including two SEO-driven blogs and our Thinx book launch• Developing and motivating my team to be results-driven, agile, talented, future-thinking, and, hopefully often, inspired

New York, Ny, Us

As Brand Director, I:• Worked with a cross-functional team of designers, writers, engineers, planners, and community builders to launch innovative products and taboo-breaking campaigns• Leveraged our customer behavior, data, and insights into seasonal marketing campaigns• Drove our brand positioning, brand values, brand messaging, and brand communications• Directed our writing and content team, overseeing two blogs and our first ever Thinx book!• Managed a whipsmart team in a start-up, through a rebrand to our first major fundraise

New York, Us

I spearheaded the strategic direction of abc carpet & home, the iconic luxury lifestyle retailer, as it deepened its portfolio of offerings while maintaining its pioneering commitment to sustainability. Creating a roadmap for what's well and good on a human and a financial level, I integrated technological innovations and elements of experiential retail to further abc's mission of bringing global design and wellness to the home.PREVIOUS POSITIONS at abc: Operations ManagerDirector of Strategy, Operations, and Culture

San Francisco, California, Us

• Supported multiple consulting projects for a global network of sustainability-minded Fortune 500 companies• Developed insights on consumer behavior and market trends to inform a US-focused sustainability strategy for a global clothing retailer with $20B in annual revenue in order to achieve• Performed a comprehensive human rights gap analysis and roadmap for a global toy brand with $4B in annual revenue, aligning all aspects of company operations and manufacturing, including marketing and compliance, to UN Principles

Vernon, Ca, Us

• Developed and implemented comprehensive sustainability strategy, incorporating daily operations, supply chain and product sourcing, life cycle and waste auditing, and consumer messaging for in-store, digital media, and e-commerce platforms• Directed commercial outfitting of America's first sustainable sewing factory• Managed human resources for a high-growth start-up, including recruiting and onboarding

Mumbai, Maharashtra, In

Clinton Fellow managing monitoring and evaluation, as well as print and new media communications, for ICICI Foundation's initiatives in health, education, sustainable livelihoods and access to finance as well as ICICI Group CSR activities.

Boston, Ma, Us

Case study research, course material preparation and special projects for Professor Boris Groysberg, Organizational Behavior and Theory Department.

Master Of Business Administration (Mba)

Ba, South Asian Studies

High School