Independent consultant specialising in revenue management and online distribution. Assisting hotels to maximise their revenues through effective pricing and distribution strategies, using their property management system and online distribution opportunities to maximum effect. Also an Associate with Delta Squared Performance Development (www.delta2rd.net).

Revenue manager for this 834 bedroomed hotel; managing a team of 16 handling individual and group reservations; responsible for delivering maximum revenue through all available channels.2001 was a particularly challenging year with Foot and Mouth, SARS and 9/11 all having a devastating effect on London occupancies. This led to the rise in online distribution, and the ongoing challenge to successfully blend direct channels with 3rd party partners to maximise distribution and revenues.Successful recovery from this was a great learning experience for managing your way out of the more recent downturn.

Operational responsibility for all Front of House departments and working closely with the sales team to achieve the best possible room revenues.