Hilary Goss Dennen Email & Phone Number

Concord, Massachusetts, United States

- Leading team of Brand Managers and Associate Brand Managers overseeing Welch's Juice platforms - Developing three-year Strategic Growth Plans - Delivering Welch's Zero Sugar to market with Welch's largest ever support plan and coordination across aisles, formats and flavors https://www.trendhunter.com/trends/welchs-zerohttps://www.prnewswire.com/news-releases/welchs-launches-new-zero-sugar-juice-line-with-you-gotta-sip-it-to-get-it-campaign-302230610.html

Concord, Massachusetts, United States

- Managing all Shelf Stable juice formats & flavor segments and Refrigerated juices- Leading Welch’s F’25 Innovation launch projected to deliver 75% of corporate growth; first of its scale for the organization reaching multiple aisles and with the largest working media support in the company history- Exemplary model for desired behaviors in building high performing teams and internal change agent for cross-functional approach - Sustainability Team Member & Brand Champions Team Member

- Managing product portfolio and consumer support plans for Welch’s juice businesses, including the flagship 100% Grape Juice portfolio, tasked with combating negative category trends; P/L responsibility across all managed brands. - Leading cross functional teams in service of delivering brand objectives, including R&D, Innovation, Supply Chain, Sales Planning and Finance - Building FY’19 brand strategy aimed at giving new voice to the brand and targeting untapped consumer groups with under-utilized product formats.

- Lead analytics to track in-market performance of new brand strategy, shifting significant support from trade activity to consumer communications; Base item velocities improving since start of strategy, September 2016. - Shaped FY’18 brand strategy including product and communications strategy for multiple product formats and consumer targets.- Represented 100% Shelf Stable Juice with internal and external agencies developing new FY’18 corporate campaign celebrating Welch’s Farmer Grower Owners, launched September 2017; lead FY’18 new item support campaigns, developed campaign media plan and creative message. - Spearheaded new Innovation approach, resourcing cross-functional team with sole purpose of building a 3-5 year pipeline of new platforms and products; five testing paths launched since inception, moving into learning and development.

- Managed the national launch of Lindt HELLO, the newest brand addition to Lindt & Sprungli, including product development and launch, consumer promotion and advertising, and key customer support. - Define the US brand strategy and manage the cross-functional teams to deliver sales, volume and profit objectives for this high profile, exciting new brand.

- Define the US brand strategy and manage the cross-functional teams to deliver sales, volume and profit objectives for a number of Lindt's bar brands.

Greater Boston Area

-Full-time MBA student with concentrations in Marketing and Operations. -VP of MBA Marketing Association

Stratham, Nh

Acted as a temporary Associate Brand Manager on the LINDOR Everyday business, with internship projects including: -Developed and gained approval on Q4 Social Media campaign.-Designed promotional coupon to drive incremental sales.-Evaluated new recipes for introduction to the market; analyzed and presented results of taste testing.

Greater New York City Area

Worked on the Warner Bros. Theatrical account for a number of years with responsibilities including: -Developing and executing strategic branding focused campaigns that met the client’s objective of increased awareness and splash in the market to create buzz leading up to each film’s release. -Purchased media optimized to meet client’s secondary goal of increasing purchase intent, measured by interaction rate and total videos viewed, to drive opening weekend ticket sales.-Acted as an internal manager of the media team of eight, developing and executing strategic online media plans and acted as a main point of contact for the WB client by running all status and strategy meetings, delivering account updates, and fielding questions regarding all current projects

Mba, Marketing

Activities and Societies: Marketing Club, WMBA Club

Bs, Advertising Marketing Communications

Activities and Societies: Presidential Scholars MemberAAS completed in Fashion Merchandising Management

Education record