Purppl ("Purposeful People") is for social purpose organizations who need predictable, sustainable business models to help solve tough community, social and environmental challenges.

Tandem Innovation Group is an ecosystem for entrepreneurial independent consultants and professional advisors who collaborate with visionary entrepreneurs to innovate and grow businesses from startup to exit.

I work with impact businesses, not-for-profits and entrepreneurs to build brands, communities and cultures centered in belonging through coaching, strategy, brand positioning and communications.

Hoovie.movie is a mission-driven film-tech platform that empowers everyday people to build community through unique, social cinema experiences - in-person and, due to COVID-19, online. Our aim is to provide a new, equitable distribution stream for indie filmmakers and distributors and a social platform for like-minded people to connect.I served as team lead on strategy, brand, marketing & communications, partnership and business development, product design, user experience, customer service and operations, while also supporting fundraising, film catalog development and human resources. I also serve as Hoovie's "author," communicating the vision and how we're fulfilling our purpose, internally and externally.

PLEO increases access to justice for low-income artists and non-profits in British Columbia through education, training, information and advice, with the goal to ensure that the critical work and services they provide is not sidelined by a legal crisis.I supported this dynamic, innovative non-profit to transition from a founder-driven conglomeration of projects to a coherent organization, building a team and an infrastructure (including marketing & communications, project management and financial administration systems) to support the CEO to launch two legal clinics, as well as develop and raise new funds ($600+k) for a proprietary educational technology platform.

Worked with innovation leaders in the social impact sector to build effective strategies for engaging networked audiences, telling their story and demonstrating their value. Services included marketing & communications and business development strategies, branding, social media and communications training and support, and coaching.

Modo is North America's first carshare co-op, founded in Vancouver, BC in 1997. There, I implemented business development strategy for increasing Modo for Business membership through lead generation and strategic community partnerships. Conducted internal business services audit and wrote report to increase scalability. Managed incremental changes and solutions to reduce friction points for members and staff, with immediate results. Supported businesses to develop multi-modal transportation strategies for employees and customers. Organized and attended lunch-and-learn events featuring transportation partners in the local sharing economy. Developed and coordinated marketing materials and content to support Modo for Business accounts. Maternity leave November 2016-September 2017.

Developed targetted strategies to grow carsharing throughout Metro Vancouver. Worked collaboratively across departments to grow Modo membership by more than 70% over 3 years. Used social media, events and other public-facing media to engage, convert, build community and bring brand to life. Launched brand refresh, app and new public-facing website. Media relations point person for Modo, the industry and partners. Advised on, presented about and cheerleaded community-born Sharing Economy initiatives locally. (Ask me about Modo's Sharing Stations!)Maternity leave April 2015-2016.

Fractured Land is a coming of age story about a young Indigenous lawyer working to expose the gas industry in northern Canada. Strategy, research and execution on a wildly successful campaign that raised over $50,000 and created widespread awareness about Indigenous land sovereignty and fracking in British Columbia. One of the first big crowdfunders to succeed in our region; the film continues to draw from the deep engagement of the followers we recruited through the campaign. Duties included: digital strategy and production, social media and communications, branding, writing, project management and training.

Off-camera interviews of Vancouver artists, most of whom have participated in the Hot One Inch Action and CARDED! art shows, as part of a media project to document the people behind Vancouver's thriving arts community outside the mainstream. (Videos produced by Chris Bentzen.)

Blogged about the people and things moving Vancouver forward, quarterly at VancouverIsAwesome.com.

Advised and gave training on online strategy, social media, community relations, public engagement and branding.

Social media support for Mosquito Creek Marina, a Squamish Nation-owned and -operated marina in North Vancouver dedicated to sustainable practices.

W2 was a globally networked community media arts centre serving artists and residents of Vancouver's Downtown Eastside. As a consultant, I crafted strategy and provided training in social media in the lead up to the launch of its social enterprise cafe, W2 Media Cafe. As non-paid staff, I offered support through networking, blogging, newsletter production, social media engagement and general communications counsel for the organization and its members.

An online hyperlocal city magazine based in Vancouver featuring food, people, fashion, arts, culture, music, design and events, plus city sustainability issues. > Managed a team of 20+ bloggers and support staff> Edited, researched and optimized all content on the site> Developed and executed editorial plan based on site metrics, web trends, company goals and audience requirements> Developed and executed digital and social media strategies to increase new and returning traffic, page views and time on site, and decrease bounce rates> Wrote editorials, news, event previews, how-tos, teasers, promotional copy> Produced monthly e-newsletter> Operated site on a shoestring budget through ingenuity, resourcefulness and strategic partnerships> Strategized and executed marketing and outreach to expand brand recognition> Developed partnerships and community relationships> Worked closely with designer and development team to develop concept and wireframes for total site redesignDuring my tenure:> Increased traffic and impressions every month over the previous year, November 2008 – May 2011: - Set record month to month, every month, Aug 2010 – May 2011> Increased social media following: - Twitter: from under 200 followers to 10,500+ in 2 years. - Facebook: from under 200 followers to 1,120+ in 1.5 years> 3 National Magazine Award nominations> 2 Canadian Online Publishing Awards, including Best Series for coverage of local and eco-fashion> Voted Best Local Web Site For Green Living in 2009 Georgia Straight Best of Vancouver> Named one of Vancouver's top Social Media Innovators by BC Business Magazine http://ht.ly/4SMb7

The online component to BC’s largest-selling gardening print magazine, focused on gardening in the diverse regions of British Columbia and the Pacific Northwest, with a particular emphasis on organic and sustainable gardening practices.> Developed, executed editorial plan> Managed bloggers> Liaised and collaborated with print editor> Based on trending topics and seasonal traffic behaviours, created specialized editorial products > Experimented with integrated marketplace partnership> Produced award-winning monthly e-newsletter

Western City magazine is a monthly publication provided by the League of California Cities to elected city officials and city department heads, providing lively, interdisciplinary analyses of issues affecting local governance in a format suited for busy people. Western City’s goal is to provide both immediately practical ideas, information and bigger-picture policy issues and trends.> Copy-editing, proofreading> Content largely encompassed sustainability topics related to municipal resource management, infrastructure development and community resilience.

Coastal British Columbia recreational boating magazine with a readership of 60,000, since 1968.> Managed editorial team and contributors> Managed budget, workflow, deadlines and layout dummy > Section editor and writer for regional news department ("Currents")> Developed effective systems for information management and streamlined operations> Liaised with art and sales departments> Managed web content

Wrote a bi-monthly column about cultural events and history in British Columbia

Exploring winter since 1949, Warren Miller Entertainment is the largest brand in action sports filmmaking, winter starts with Warren Miller. Warren Miller Entertainment Canada produces screening events for local audiences.

As English Language Teacher:> Taught English to Japanese students, ages 2-75> Created lesson plans> Supported sales efforts by school managers> Co-produced, wrote and edited mentor program and manual for new teachers on working and playing in JapanAs Copy-Editor in Translation Services Department:> Copy-edited text translated by non-native English speakers

A P&A (prints and advertising) film finance company specializing in independent art films from around the world.> Coordinated marketing and outreach campaigns, most notably Lynn Ramsey’s 'Morvern Callar'> Supported coordination of events for film festivals, film markets and investor relations> Coordinated investor relations> Managed CEO's schedule and travel