Hilary Jarman Email and Phone Number

As the Head of Hueman Marketing Solutions, I lead all strategic and operational elements of this Talent Branding agency. Key responsibilities include:– Profit & Loss and budget management– Delivery operations development– Strategic client solutions creation– Intersection management (sales & delivery) across the other Hueman divisions

Vice President of Marketing for all Hueman People Solutions business units including:- Recruitment Process Outsourcing- Risk Adjustment Staffing- Executive Search- Private Equity Talent Solutions- Health Hero Florida- RampUpResponsible for brand management (including the development and launch of three new business units), strategic annual budgeting and content/lead generation campaigns, sales engagement and support, and supporting emerging business opportunities.

As the Vice President of Marketing for a fast-paced Recruitment Process Outsourcing (RPO) company, I was responsible for developing and executing on global marketing strategies. The key strategies I built and rolled-out with my team included:Annual Marketing Strategy. Developed annualized marketing plans for each of the multiple business units within the organization, all directed to reaching unique goals.Demand Generation & Lead Nurturing. Developed content marketing strategy as a core component of the larger annualized strategy. Re-built nurture ecosystem in Hubspot including: lead database analysis & clean-up, persona development, client lifecycle mapping, lead scoring & sales alignment process.Brand positioning & Presence. Managed business visibility at a global and local level through public relations management, advertising strategy, and event presence.Digital Asset Elevation. Expanded existing website development project to include a stronger SEO focus and improved alignment with existing techstack, including assisting in a CRM transition.Sales Proposals. Temporarily managed the Sales Operations & Proposal team to assist through management transition.

As the head of marketing for a Fortune global 500 company, I am responsible for all aspects of internal and external support. I lead the largest marketing team in The Adecco Group's corporate shared services to develop and execute marketing support to reach business unit goals. I work directly with our Chief Marketing Officer and Adecco Staffing President to provide develop and execute strategic plans and campaign support. This includes: integrated B2B and B2C campaigns, lead generation and Marketo nurture, global rebranding, public relations and communications, budget management, and digital and content strategies.

As a member of the marketing team in the Adecco corporate office, I translate the national marketing initiatives for our hundreds of local offices. This includes creating sales and recruiting collateral from sales sheets to billboards and promotional material.I specialize in supporting our national accounts, building quarterly marketing campaigns and social media trainings.

As the Marketing lead for the largest business unit in The Adecco Group portfolio, I am responsible for all aspects of internal and external marketing support. I bucket my support into three main focuses:1– Brand management. This includes the visual aspect of maintaining our brand – from launching our 2016 rebrand to managing customizable assets for our 400+ branches to us – and the market positioning of our brand – improving our digital footprint through SEO improvements and social networking.2 – Demand generation/Lead generation and nurturing. I plan our annual marketing strategy and manage our national marketing budget to drive B2B client leads and B2C candidate leads for our business. This is done through content marketing, paid promotions, grassroots support, and job board management. I am also responsible for the marketing automation (Marketo) and lead engagement efforts of both audiences which includes persona development and management, lead scoring, and campaign execution.3 – Business engagement. With 400+ branches and 1,500+ colleagues, my team is responsible for supporting individual local needs from traditional advertising to online reputation management. We are also responsible for adapting global programs for US-specific success. (Programs include youth employment program Way to Work and CSR program Win4Youth.)

After the former International Quidditch Association reestablished itself as US Quidditch, I was brought in to help develop the newly created International Quidditch Association. I am currently responsible for developing the brand, voice, and messaging. This includes adapting for various languages and international audiences.

As the volunteer Human Resources Director for the IQA, during which time it was my responsibility to build a Human Resources department that streamlined, unified and enabled the entire organization to expand. I wrote policies, organized organizational chart structures and enacted systems.

In addition to the below job tasks, I have been selected to take part in special company projects. My current job position was created specifically in response to my skill-set and my drive to make a difference within OrangeSoda.-Managed an average of 60 accounts by coordinating communication between departments and monitoring the progress of accounts.-Analyzed websites and planned their SEO optimization process.-Built and ran client PPC campaigns of all types on multiple platforms.-Customized lead generation websites for clients through WordPress.-Built customized reports and report templates.

I worked at the law school for over a year, during which time I was given the opportunity to find ways to help the law school beyond the parameters of my job description.My biggest success: Researched, proposed and subsequently implemented and ran the school's social media platforms.-Wrote news and feature stories for publication.-Took photographs for publication.-Managed a group to plan and create videos for online promotion.

Managed a team of 12 people on an account for the Global Entrepreneurship Monitor. We did the media relations as well as found a speaker and invited attendees for their annual event in Washington DC. Planned and pitched event attendance and information to people, governments, organizations and media.Performed surveys and synthesized data for the Utah Department of Transportation.