Marketing, journalism, content, social media and business/sales professional with a proven track record of developing and executing on strategy, leading teams and building awareness. Experience working in B2B and B2C at universities/education, technology companies, real estate, banking and finance, healthcare and consumer goods. Develop and execute on strategy for: editorial and content creation, media and analyst relations, website & traffic management, market research and persona development, lead generation, social media campaigns, crisis communications. Creative, proactive approach to securing coverage in leading consumer, business and technology media, and extending the legs of that great coverage, branding and lead generation through social media. Earned content obtained in Wall Street Journal, USA Today, Fortune, Fox & Friends, Forbes, Inc., ABC News This Morning, Worth Magazine, ABC News, Newsweek, New York Times, Business Week, CIO, Wired, InformationWeek, CNET, Network World to name a few.Specialties: Strategy, editorial, media and analyst relations, social media, writing, PR and lead generation/inbound marketing program development.
Listed skills include Media Relations, Press Releases, Social Media Marketing, Public Relations, and 46 others.