Hilary O'Brien Email & Phone Number

Los Angeles, Ca, Us

Woodland Hills, Ca, Us

- Responsible for researching, conceptualizing, and writing content in multiple formats to fuel BlackLine’s overall content strategy.- Ensure quality and adherence to BlackLine’s brand and style guidelines.- Work cross-departmentally with client marketing, web/SEO, social, paid search, and other teams to distribute and promote content.- Perform content audits and keyword gap analyses, plus monitor KPIs, to ensure content is relevant, current, and meaningful to our target audience and to improve search rankings for priority keywords.- Support end-to-end processes related to content creation and distribution to enforce content operations and governance best practices.

- Write custom blog posts and informational articles for a B2C ecommerce website to drive organic traffic, improve customer engagement, increase click through metrics from email marketing, and educate users- Create unique product descriptions for SEO- Compose a monthly email newsletter for a client in the HR space to share engaging content that drives business and creates leads- Write lead-generating eBooks for use in paid advertising, social media, and email campaigns- Ad hoc materials for clients including project descriptions for award entries, copy for brand discovery and briefs, sales materials, web pages, case studies, biographies, and more

Melbourne, Victoria, Au

- Part of a lean team that grew organic traffic to ibisworld.com by over 200% from 2018-2021 by focusing on high quality, unique, scalable, and customer focused content that directly addressed challenges of our key markets.- Brand management of the global IBISWorld brand, ensuring every touchpoint during the buying journey meets established standards of excellence and exceeds prospect expectations. Goals include reducing the length of the selling cycle, increasing workflow efficiencies for revenue teams, and driving upsells and renewals.- Ownership and management of all corporate content including on ibisworld.com, procurementiq.com, IBISWorld Help Center, IBISWorld Blog, and our client site. With offices in the US, UK, Australia, and Germany, and clients around the world, all content and communications must represent the company appropriately, both globally and regionally.- Product marketing including persona creation, buyer journey mapping, uncovering opportunities for new products or enhancements, creation of collateral, and coordinating global product rollouts. - Communications management for internal and external audiences to inform, excite, and engage staff, prospects, and clients about new products, product enhancements, and marketing initiatives. - Project management for efficient and scalable content creation, client website enhancements, and ad hoc regional initiatives.

Melbourne, Victoria, Au

Westlake Village, Ca, Us

- Contribute regularly to WWBW.com: educational articles for B2B and B2C content marketing & SEO; web copy for product pages; content for paid ad landing pages

Westlake Village, Ca, Us

- Content marketing for SEO and to drive customer acquisition, provide thought leadership and customer education, and inspire brand loyalty- Management, composition, and execution of B2B customer emails including weekly newsletters, welcome campaigns, tradeshow communications, product launch campaigns, and ad hoc marketing messages- Go-to-market product launch of online educator portal to support and grow B2B segment- Catalog and tradeshow support for B2B and B2C segments- Project management of website creation and video production

Frederick, Md, Us

Basel, Ch

- Working with US-based and international teams, served as lead project manager on global launch of HR software (Taleo applicant tracking system), including conducting stakeholder interviews, organizing vendor demonstrations, leading roll out activities, managing communications and customer service, and composing training documents- Co-led creation of first ever Lonza recruiting video for use on corporate website, career fairs, and trade shows- Assisted in formation of social media strategy for global talent recruitment and retention - Worked closely with Web team on launch of new lonza.com to ensure the Careers section aligned with recruiting and human resources goals

San Diego, Ca, Us

- Worked directly with search engine marketing firm to improve organic search results and increase web traffic- Composed, edited, approved, and executed marketing and sales materials, direct mail pieces, and emails - Managed marketing strategies to promote launch of new products, increase sales, and retain customers

Los Angeles, Ca, Us

- Integral part of team that specified and implemented SEO and product page enhancements that increased orders 48% for Mother’s Day 2008, lifted overall conversion rates by 3% in 2009, increased orders by 19% for Valentine's Day 2010, and increased orders by 23% for Mother's Day 2010- Produced, coordinated, and presented webinars focused on marketing and increasing online orders- Acted as lead communication specialist for clients, internal departments, and outside sales teams; disseminated information regarding website enhancements, new products, and important dates and deadlines- Composed content, oversaw production, and executed mailing of monthly email newsletters and quarterly printed newsletters for distribution to over 11,000 member florists; also led re-branding and re-design of both

Washington, Dc, Us

- Co-directed the planning, organization, and execution of the GFWC Annual International Conventions, Board of Directors Meetings, and other organizational meetings- Managed meeting registration finances (over $400,000 annually) and exhibit hall finances for annual convention ($10,000+), which resulted in GFWC’s Finance office revising its financial statements for the first time ever to match Meetings/Conventions office financials- Proofread and edited newsletters, monthly magazines, and all Convention-related materials- Served as Acting Director of Meetings and Conventions (September – December 2003)

Bachelor Of Arts, International Affairs

Master Of Business Administration (Mba)