-Oversee Digital Marketing team. Manage and plan their daily tasks, while collaborating with senior management on requested deliverables and communicating project statuses.- Successfully develop and manage the strategy and implementation of all marketing initiatives including direct mail, digital advertising, email, social media, and sales of over 50+ events and 110 publications generating $10.6M in annual revenue.- Manage and allocate annual marketing budget of over $2M.-Create, track, and evaluate internal metrics to assess the effectiveness of various marketing channels and offers.- Increased retail revenue 30% this year by developing new product offerings, adapting email, print, and web redesigns, and introducing SEM/SEO strategies to compliment ongoing marketing campaigns.-Plan and manage the design, interface capabilities, and sales for Discover PLUS, a new online searchable database for new and archived legal publications.-Act as a liaison between web development, IT, and marketing departments throughout the design and execution of new back end promotional modules, automated reporting systems, website/database upgrades, and mobile applications.- Manage schedule and production of all marketing materials, including management of all outside contractors, barter associations, and vendors.PLI is a continuing legal education organization providing programs and publications to attorneys admitted to practice across the country and abroad. PLI offers over 400 programs annually, 100 one-hour briefings, as well as numerous publications on current industry topics. Over 80 years of creating the industries top thought leaders.

- Social Media Monitoring platform solution sales responsible for driving new business from Fortune500 companies.- Focused on new business client acquisition through online product demonstrations to keydecision makers.- Responsible for the development and management of social media strategies for client brands.-Focused on new business client acquisition through research and understanding prospect's keybusiness drivers and market research needs across all levels of the evaluation team.-Used critical thinking skills, strong communication and presentation skills to overcome clientobjections.A Social media monitoring tool enables comprehensive tracking and analysis of user-generated content on the web. Extending Meltwater's highly regarded news tracking capabilities, Meltwater Buzz enables users to monitor more than 250 million blogs, micro-blogs, social networks, forums, video and photo websites, product reviews and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies and the competition.

- Managed the planning and execution of all new and recurring annual product-marketingprograms, including 5 National/International Marketing Conferences, 13 Workshops, 3Handbooks, 8 Benchmark Guides. Promotions were targeted to C-Level Marketing professionals.- Developed and implemented the creation of various marketing campaigns, which includesdirect mail, email marketing, social media, media buys and the creation of micro-sites, surveysand landing pages.-Responsible for marketing operations budget, ROI reports, and monthly/quarterly/annualplanning.-Negotiated and maintained corporate media, vendor, partnership, barter agreements andaffiliate relationships.-Oversaw the design and preparation of all company branded print and electronic collateral;including the pagination of all Handbooks and Benchmark Guides.

- National and regional classified and display advertising space sales for USA TODAY “FranchisingToday” section.-Drafted and distributed all media contracts, proposals, and insertion orders.- Created and implemented targeted promotional direct and online mailings to over 13,000advertisers monthly.- Organized and directed 11 annual USA TODAY franchising corporate and trade events.- Created and oversaw the development of all promotional materials for trade events.