Hilary P. Johnson Email & Phone Number

High Point, Nc, Us

St Petersburg, Florida, United States

CEO and independent consultant collaborating with 4-member team of operations, finance, and marketing experts to create custom solutions for clients with diverse business challenges, advising business owners in both service and product industries. Deliver robust, hands-on consulting to develop actionable business planning including financial modeling, GTM strategy, operations management, and organizational growth. Identify and leverage optimal marketing channels to increase brand awareness, create high-impact customer interactions, and drive profitability through exponential revenue growth.- Partnered with CPG brand to raise seed capital and $5M in Series A funds by conducting extensive industry research to develop effective business plan and GTM strategy to accelerate growth.- Amplified internal communication, productivity, and CEO leadership confidence by implementing formalized performance management system for client to track and measure team performance during rapid growth.

St Petersburg, Florida, United States

Partner individually with experienced and startup business owners / CEOs to create strategies for sustainable financial and organizational growth, team optimization, and performance management. Deliver diverse in-person and online business coaching services, assessing clients’ businesses holistically and listening actively to understand goals. Design action plans to achieve objectives, incorporating sales enablement, marketing strategy, systems and process improvement, team building, and leadership development coaching. Foster authentic community connection and drive revenue by executing highly successful in-person events for women entrepreneurs.- Hosted sold-out networking events in 4 cities over 6 years, fostering shared learning and deep connection with growing community of 5,000+ business owners. Leveraged digital marketing channels to promote events, drive ticket sales, and build email list, which became funnel for selling additional products, services, and memberships.- Ideated and launched innovative, 12-month peer-to-peer mentoring and coaching solution for experienced women entrepreneurs called CEO Society Mastermind. Sold out program every year, creating a safe space of shared learning, strategic coaching advice, and collaborative partnerships.

Charleston, South Carolina Area

Utilized podcast in marketing strategy for Hatch Tribe, connecting and building relationships with business owners to increase brand awareness and positioning. Interviewed guest speakers to share learning and provide mentorship to community.

Charleston, South Carolina Area

Leveraged digital marketing and social media campaign optimization to develop brand and reach target audiences. Led team of 6 instructors delivering individual and group yoga lessons. Generated high demand for services by promoting business through social media, ultimately negotiating successful sale of this business.

Charleston, Sc

Launched event production business, designing and hosting major B2C events end-to-end. Led core team of 5 employees and hired and managed 250+ additional staff, building high-functioning teams to execute events. Developed end-to-end events, including concept, event planning, financial viability and ROI analysis, brand positioning, marketing strategy, and sales enablement. Created comprehensive marketing plans and built strategic partnerships to promote brand and drive revenue through sponsorships, media spots, ticket sales, and digital channels.- Conceptualized and executed 4 large-scale consumer festivals hosting 25,000+ attendees throughout multiple years, driving $1M+ in sponsorship sales and $2M+ in sponsorship trades. Co-founded and produced multiple festivals and events to gather community with passion for unique, engaging experiences.- Successfully exited business, selling 2 festivals for 3X the business profit to organizations desiring turnkey event concepts for major annual fundraisers.

Chicago, Illinois, United States

Developed industry-valued experience in sponsorship and experiential marketing that enabled high success in future roles developing customized, consumer-centric GTM strategy. Developed marketing strategy with corporate and field marketing and sales teams. Negotiated contracts valued at $100K–$10M+ to secure impactful assets. Built strategic partnerships with advantageous sponsors to drive sales and managed $50M+ budget across sponsorships. Coordinated large teams including experiential agencies and agency partners.

Chicago, Illinois, United States

Led team of associates in positioning and developing brands accounting for $900M in net revenue. Collaborated cross-functionally to develop annual brand strategy, working with groups including but not limited to channel marketing, public relations, field sales and marketing, and external business partners. Achieved Profit Driver of the Year Award and Bias for Action Award for driving outstanding profit growth.

Nashville, Tennessee, United States

New Orleans, Louisiana, United States

Montgomery, Alabama, United States

Tampa, Florida, United States

Tampa, Florida, United States

Tampa, Florida, United States

Bs, International Business | Ba, Spanish | Minor In Human Resources

Activities and Societies: Magna cum laude; member of Beta Gamma Sigma Honor Society, Sigma Delta Pi Honor Society

Education record

Intensive international business and Spanish language program