Hilary Roberts

Hilary Roberts Email and Phone Number

Lead Officer Tourism at Fife Council| Top 100 Women in Tourism @ Cruise Forth
Hilary Roberts's Location
Arbroath, Scotland, United Kingdom, United Kingdom
About Hilary Roberts

My expertise lies in marketing and economic development, specifically in the tourism and food & drink sectors. I lead the Tourism Team at Fife Council, with responsibility for developing and delivering the Fife Tourism Strategy. We promote the area as a world class destination for visitors through Welcome to Fife, and support the growth and sustainability of the sector through the Welcome to Fife Industry Leadership Group. I love our beautiful country and it's amazing assets and feel honoured to be marketing this to the world, and ensuring that the visitor experience exceeds expectations. I have a real drive to support businesses, giving them the tools, knowledge and connections to enable them to grow and thrive. When not at work you can generally find me treading the boards in amateur theatre, or eating out somewhere.

Hilary Roberts's Current Company Details
Cruise Forth

Cruise Forth

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Lead Officer Tourism at Fife Council| Top 100 Women in Tourism
Hilary Roberts Work Experience Details
  • Fife Council
    Lead Officer Tourism
    Fife Council Jul 2021 - Present
    Lead responsibility for developing strategies and marketing activity to develop and promote Fife as a visitor destination through Welcome to Fife. Developing effective partnership working with public and private sector tourism interests through the Fife Tourism Partnership. Co-ordinate all tourism related activities across the Council in accordance with the objectives of the Fife Tourism & Events Strategy.
  • Cruise Forth
    Member Board Of Directors
    Cruise Forth Jan 2023 - Present
  • Slaed Tourism Group
    Vice Chair
    Slaed Tourism Group Sep 2022 - Present
  • Dundee And Angus Developing The Young Workforce
    Manager
    Dundee And Angus Developing The Young Workforce Feb 2019 - Jul 2021
    Dundee, United Kingdom
    Manager for the DYW D&A team, developing and delivering the strategy and action plan to increase business engagement with young people, helping schools meet the Career Education Standard, and ensuring that young people achieve positive destinations. We react to labour market information to ensure that young people have the skills and knowledge needed to address skills gaps in the area.
  • Taste Tay
    Owner
    Taste Tay Oct 2017 - Jul 2021
    Owner of Taste Tay food blog for the Dundee & Angus area. www.tastetay.com
  • Angus Council
    Sector Officer - Food & Drink
    Angus Council Sep 2015 - Feb 2019
    Working at a strategic level to deliver innovative solutions to support the Food & Drink sector in Angus through Business Angus and the Taste of Angus campaign. Helping food and drink businesses to develop and grow, and providing marketing and promotional support. Key tasks include:- Developing the food and drink framework for Angus, which feeds directly into the Economic Development Strategy- One to one business support, demonstrating how the Council can support businesses in areas… Show more Working at a strategic level to deliver innovative solutions to support the Food & Drink sector in Angus through Business Angus and the Taste of Angus campaign. Helping food and drink businesses to develop and grow, and providing marketing and promotional support. Key tasks include:- Developing the food and drink framework for Angus, which feeds directly into the Economic Development Strategy- One to one business support, demonstrating how the Council can support businesses in areas such as funding, property, skills development, promotion, and making useful business introductions- Encouraging the use of local produce in businesses in Angus and beyond- The organisation of events, exhibitions and FAM trips- Promotion of local food and drink through the Taste of Angus campaign- Looking at improved, shorter supply chains and buy local campaigns- Bringing the local food, drink and agriculture sector together to form cohesive projects and joint working initiatives. Show less
  • Angus Council
    Marketing Officer (Tourism)
    Angus Council Feb 2010 - Sep 2015
    - Developing and delivering the tourism strategy for Angus Council- Development of a food and drink framework for Angus- Delivery of the ERDF East of Scotland Rural Tourism Business Support Project - Supporting various tourism sectors such as accommodation and outdoors, encouraging collaboration and innovative ways of working- Liaison with VisitScotland and management of our minute of agreement and joint marketing activity- Co-ordinator of visitor information provision… Show more - Developing and delivering the tourism strategy for Angus Council- Development of a food and drink framework for Angus- Delivery of the ERDF East of Scotland Rural Tourism Business Support Project - Supporting various tourism sectors such as accommodation and outdoors, encouraging collaboration and innovative ways of working- Liaison with VisitScotland and management of our minute of agreement and joint marketing activity- Co-ordinator of visitor information provision project- Management of events such as the Tourism Conference (joint Angus/Dundee initiative), and the Angus Glens Walking Festival- Development of marketing communications plans for tourism and food and drink Show less
  • Freelance World
    Marketing Manager
    Freelance World Nov 2009 - Feb 2010
    Providing marketing strategy and brand development for Freelance World who provide accountancy and taxation services to contractors.
  • Tayside Police
    Corporate Communications Manager
    Tayside Police Aug 2008 - Aug 2009
    • Develop corporate communications, media and marketing strategies for the force, in accordance with the force’s objectives and priorities.• Produce strategic level publications for internal and external communication.• Develop a consistent and sustainable corporate image.• Promote and market the image and performance of the force.• Liaise with senior management and advise on force policy and guidance in respect of all communications, marketing and publication… Show more • Develop corporate communications, media and marketing strategies for the force, in accordance with the force’s objectives and priorities.• Produce strategic level publications for internal and external communication.• Develop a consistent and sustainable corporate image.• Promote and market the image and performance of the force.• Liaise with senior management and advise on force policy and guidance in respect of all communications, marketing and publication issues.• Oversee a process of continuous improvement in the contribution that communications and marketing make to business performance.• Direct line manager for two Senior Media Relations Officers, Web Manager and Website and Research Co-ordinator. Show less
  • Dundee City Council
    Biodundee Co-Ordinator
    Dundee City Council Oct 2004 - Jul 2008
    • Overall responsibility (project manager) for running the jointly funded BioDundee networking and marketing project, with the aim of promoting Dundee as a centre of excellence in the Life Sciences sector.• Primary organiser of the annual BioDundee International Conference and Dinner.• Production of promotional materials such as information booklets, the BioDundee directory, monthly enewsletter and management of website.• Attendance at exhibitions and seminars both at home and… Show more • Overall responsibility (project manager) for running the jointly funded BioDundee networking and marketing project, with the aim of promoting Dundee as a centre of excellence in the Life Sciences sector.• Primary organiser of the annual BioDundee International Conference and Dinner.• Production of promotional materials such as information booklets, the BioDundee directory, monthly enewsletter and management of website.• Attendance at exhibitions and seminars both at home and overseas, acting as stand manager where appropriate.• Organisation of appropriate events and seminars for the local Life Sciences community (social, networking, training and lecture events)• Chair of the BioDundee steering group and associated sub-groups.• Preparation of ERDF claims, including arranging payment from partner organisations and management of BioDundee budget.• Close liaison with partner organisations – SET, local educational establishments and local companies. Show less

Hilary Roberts Skills

Marketing Communications Event Management Marketing Strategy Tourism Marketing Public Relations Public Sector Strategy Event Planning Media Relations Management Social Media New Business Development Market Planning Corporate Communications Market Analysis Event Marketing Online Marketing Brand Development Copywriting Internal Communications Food Industry

Hilary Roberts Education Details

Frequently Asked Questions about Hilary Roberts

What company does Hilary Roberts work for?

Hilary Roberts works for Cruise Forth

What is Hilary Roberts's role at the current company?

Hilary Roberts's current role is Lead Officer Tourism at Fife Council| Top 100 Women in Tourism.

What schools did Hilary Roberts attend?

Hilary Roberts attended Robert Gordon University.

What skills is Hilary Roberts known for?

Hilary Roberts has skills like Marketing Communications, Event Management, Marketing Strategy, Tourism, Marketing, Public Relations, Public Sector, Strategy, Event Planning, Media Relations, Management, Social Media.

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