For start-up, formulate and execute strategies delivering sales and corporate profitability across all market channels. Write the company business plan: all key strategies, tactics, markets and practices. • From 0, deliver 100+ new foodservice accounts within 90 days. • From 0, immediately deliver 100+ new independent store accounts in metro/NY. • Define and identify key markets and channels. • Drive pivot toward more profitable foodservice channel, develop suitable packaging. • Lead all distributor relationships (e.g. UNFI, KeHE, C&S) • Lead all supermarket relationships (e.g. Ahold, The Fresh Market, Wakefern, Jewel-Osco, etc.). • Analyze account performance leveraging data from distributors. • Write trade promotion calendar across retail customers.

Deliver all tools, support, and guidance for sales team to increase volume, margin, and share while minimizing expenses. Managed over $150MM sales. • Meet/exceed goals for sales and margin for 200+ independent stores and regional supermarkets. • Increase margin ~10% over last two quarters. • Define sales plans, goals, KPIs and strategy/tactics to improve them. • Identify and monitor emerging product trends and categories. • “Deep-dive” with customers to learn markets, increase service levels and drive product. • Hire, onboard, manage, mentor, and profitably direct account manager team.

Co-founded, launched and managed all aspects of successful $10M women's better knits/sweaters business.● Customers included: Nordstrom, Bloomingdales, Lord & Taylor, TJ Maxx, Stein Mart.● Identified and successfully exploited market opportunities and built brand awareness.● Established agile, market-leading, short-lead design/proto./approval/production cycle.● Drove consecutive 200% growth for first 3 years.● Maintained high gross margins and operational efficiency.● Full P&L responsibility including: cashflow, pricing, order approval, business financing, LCs.● Developed and directed all sales, merchandising, design, production and planning.● Managed all employees in a collaborative environment of innovation and team work.● Ensured correct operation of all ancillary systems and fronts, such as EDI-compliance, legal, accounting, IT. Designed and managed showroom and office.● Sales• Sold to all better-priced retailers including: Macy’s, Saks Fifth Avenue, Nordstrom, Lord & Taylor, and TJ Maxx, QVC, Stein Mart.• Grew account portfolio to over 300 boutiques in North America.• Collaborated with retailers to identify mutually profitable opportunities.● Merchandised• Delivered ~100 styles/season, 4x/yr on a tight production schedule with multiple sales sample lines.• Directed Design: colors, fabrics, stitch, trim.• Developed higher-price line for boutiques, specialty stores, on-line, and catalog.• Developed private-label knitwear at both volume and better price points.• Established and elevated the brands.• Scouted trends in Europe● Manufactured• Traveled to factories in China.• Forged strategic partnerships with Chinese and Bangladeshi factories for sourcing and production.• Explored direct factory relationships. Versed in end-to-end logistics.• Co-developed production tracking/management systems.

Recruited to develop and launch a new collection of branded better/contemporary women’s sweaters. Quickly drove sales from $0-$5M. Full division responsibility, from profitability to liquidation.● Sales• Opened major retailers across the country included Nordstrom, Saks Fifth Avenue, Stein Mart, Talbots.• Drove branded and private label sales.• Managed division P&L● Merchandising• Directed Design.• Developed strategy.• Developed product.