A public relations consultant with varied experiences in the arts, tech and consumer spaces. I work with clients, stakeholders and the media to tell compelling stories and drive meaningful campaigns. I see the value in moving towards an integrated approach towards communications through owned, earned, shared and paid channels, and counsel clients on building 360-degree campaigns to drive their key objectives.
Uob
View- Website:
- uobgroup.com
- Employees:
- 13395
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Assistant Vice PresidentUob Oct 2022 - PresentSingapore
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Senior AssociateTate Anzur Sep 2020 - Oct 2022 -
AssociateTate Anzur Jul 2019 - Sep 2020
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Account ExecutiveHill+Knowlton Strategies Jul 2018 - Jun 2019Singapore• Day-to-day client servicing and account management of local and regional clients across a variety of practice groups including Johnson & Johnson, GSK, Embraer, Huawei, Eu Yan Sang and LG• Held a hybrid role across both traditional PR and social media / digital content development and management• PR account lead for HSBC Rugby Singapore Sevens 2019• Strategised, developed and delivered regional influencer toolkits and 360 campaigns, guiding local markets in… Show more • Day-to-day client servicing and account management of local and regional clients across a variety of practice groups including Johnson & Johnson, GSK, Embraer, Huawei, Eu Yan Sang and LG• Held a hybrid role across both traditional PR and social media / digital content development and management• PR account lead for HSBC Rugby Singapore Sevens 2019• Strategised, developed and delivered regional influencer toolkits and 360 campaigns, guiding local markets in implementation and execution• Planned, executed integrated marketing campaigns and progress checking with network agencies at both local and regional levels Show less -
Public Relations InternSuper League Triathlon Dec 2017 - Apr 2018Singapore• Curated press releases, articles, global PR and event plans• Organised global media list for media relations• Involved in relationship management of top global athletes -
Public Relations Intern (Consumer Practice)Weber Shandwick Jan 2017 - Jul 2017Singapore• Conducted daily media monitoring for clients as required• Crafted press releases, listicles, thought leadership pieces, factsheets • Developed media pitches and maintained media relations• Curated client award submission videos• Spearheaded development of client’s regional influencer campaign across SG, MY, TH• Events: 2017 Emirates Derby, Changi Airport Terminal 4, World Press Photo Exhibition 2016
Hilary Tan Skills
Hilary Tan Education Details
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Honours With Distinction -
Hwa Chong InstitutionA Levels, Hwa Chong Diploma (Merit) -
Nanyang Girls' High SchoolMean Subject Grade (Msg): 1.67
Frequently Asked Questions about Hilary Tan
What company does Hilary Tan work for?
Hilary Tan works for Uob
What is Hilary Tan's role at the current company?
Hilary Tan's current role is Strategic Communications & Brand.
What schools did Hilary Tan attend?
Hilary Tan attended Nanyang Technological University, Hwa Chong Institution, Nanyang Girls' High School.
What are some of Hilary Tan's interests?
Hilary Tan has interest in Human Rights, Education, Arts And Culture, Politics.
What skills is Hilary Tan known for?
Hilary Tan has skills like Social Media, Teamwork, Public Relations, Communication, Project Management, Article Writing, Leadership, Music Education, Writing, Customer Relationship Management, Salesforce.com.
Who are Hilary Tan's colleagues?
Hilary Tan's colleagues are Hanh Nguyen, Tseng Wen Choo, Chan Jia En, Brian Wisnu Alam, Dina Cahyanita Kesumawardani, Suratna Hudaya, Raze Lee.
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Hilary Tan
Regional Digital Marketing | Brand Marketing | Revenue Acquisition | Campaign Optimization | StorytellerSingapore -
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