-Web design & development, SEO, and paid media services for clients in the restaurant and service industries. -Online ordering and appointment setting integration.

-General administrative and clerical support: answering reception phone, greeting visitors, ordering and stocking office supplies, set up/break down of meetings, coordinate lunches, shipping and receiving, management of office calendars and room schedules.-Worked closely with Engineering Leaders, Project Managers, and Technical Staff to ensure project deliverables and documentation met corporate standards and policies. Acted as an editorial assistant and completed a large amount of proofreading and formatting of technical documents.-Provided administrative support for new and ongoing scientific and engineering projects including generating and editing Word, Excel and PDF documents, formatting and proofreading proposals, reports (with related tables, figures, and appendices), memos, permitting applications, and specifications.-Provided administrative assistance to Project Managers, including preparing and maintaining financial management spreadsheets, data management, and other areas of support.-Worked closely with marketing team on large RFPs to provide design, copy edit and proof support.-Assisted Manufactured Gas Plants leadership identify key 1, 5, and 10 year growth projections within client data set by creating and maintaining a live set excel graphs accessible by all team members.

-Worked with internal teams to develop, execute, and optimize inbound marketing strategies to attract, engage and delight customers.-Implemented HubSpot Marketing and Sales CRM to manage contacts, create and schedule email, blog, and social media campaigns, create sales qualified leads, and analyze inbound campaigns.-Collaborated with partners to plan content for weekly radio shows aired on WBZ and WRKO. -Planning and production of videos and social media posts for show promotion, and repackaging of show for podcast channels. -Driving traffic to client appreciation and prospect events through email marketing, landing page creation, and paid targeted ads. Manage registration lists, and provide detailed insight attendees based on website activity. -Weekly, monthly, quarterly marketing KPI reporting on campaign effectiveness, paid search, social, ect. to determine ROI and make necessary adjustments. -Redesigned marketing flyers, brochures, ect. to ensure consistency after rebranding.-Updated, monitored, tested, and applied fixes to Wordpress site. Worked with third party agency for major redesign projects.

-Development and execution of standard reports to gain a better view of customer activity and overall program performance, including redemption analysis, purchase behavior, member tier analysis and customer value.-Analysis of marketing and loyalty campaigns as they relate to the profitable acquisition of new members, retention of existing members and contribute to campaign and promotions planning.-Support of day-to-day management activities of the Travel Pass program including ongoing communications and coordination with hotels, customer care and other departments.-Implementation of new programs, training initiatives, marketing campaigns and processes.-Conducted ad hoc research projects (surveys, in-depth interviews) related to understanding guests’ wants, needs, behaviors and attitudes that will inform business decisions affecting acquisition and guest loyalty.-Created monthly, quarterly and ad-hoc guest experience reports and develop stakeholder presentations.HIGHLIGHTS:-Implemented new loyalty program structure - converting points earned to 10X and price/point respectively.-Revised and implemented hotel redemption tiers based on projected average daily rates for 2017.

-Development and execution of marketing plans and programs, to ensure the profit growth and expansion of California Architectural Coatings.-Lead strategy meetings, conducted research and worked with internal clients to create marketing materials.-Worked with internal creative to develop marketing materials including: digital and print ads, brochures, direct mail, promotional offers, e-mail campaigns, blog posts, websites, landing pages, and giveaway items.-Created and oversaw lead generation process through website call-to-actions and e-marketing campaigns.-Researched potential opportunities with blogs, forums, and QA sites to increase link profile and link popularity.-Implemented SEO recommendations to improve web rankings and increase brand awareness.-Managed social channels for architectural coatings, pushing relevant content to targeted segments.-Conducted training with distributor partners to ensure promotion of offers and managed employee incentives.-Oversaw the planning and launch of new products and offers, managing cross-functional implementation.-Ensured the accurate usage of brand standards, messaging, logos, trademarks and registrations in all material.-Maintained, managed and updated California Architectural Coatings portfolio of websites and distributor info.-Monitored, analyzed and reported on all inbound marketing activity leveraging Hubspot, Google analytics and internal CRM.

-Supported five CPC Divisions – California Paints, Storm System, Progress Paints, DecoTurf, and Plexipave.-Managed, wrote and distributed press releases utilizing SEO copywriting for all brands.-Designed and updated flyers, brochures, banners and sell sheets for various selling channels. -Developed e-mail marketing campaigns, template creation and database marketing to reach additional customers and convey information to existing customers.-Managed California Paints’ social media efforts for brand awareness.-Designed and marketed color promotion and selling tools for California Paints.-Planned corporate trade shows, customer pro shows, annual golf outing, and customer focus groups.-Managed and reported customer and prospect databases.-Updated and managed technical documents on websites.

COMMTRACKS is a magazine created annually for the Department of Communications at Simmons College. As project manager, my responsibilities were to come up with an over theme and concept, write articles, collect photos and student bios, sell ad space, select a printing company and manage team work schedules using Basecamp, a web-based project management workspace. This edition received the Gold Medalist Certificate along with All-Columbian Honors from the Columbia Scholastic Press Association and Associated Collegiate Press for content, organization and design.

Coordinated operations of new campaigns for The American Cancer Society and Girl Scouts of America to create brand experiences through grassroots consumer events. Created Top-lines for potential sponsor outreach, conducted media scans, developed content for client social media outlets and drafted creative briefs for ACS advertisements.

Primary contact, copywriter and Social Media Advisor for rebranding project. Updated messaging for the annual report, informational brochures, monthly newsletter, and website to improve overall brand consistency. Raised community awareness and promoted services while teaching techniques of effective social media campaigns and making recommendations to head of promotions.

Worked directly for the VP of marketing at this internet sales enhancement company. Tasks included: testing new widgets for overall shopping experience, making contact lists of prospective clients focusing on target companies, conducting intensive spring study of top 100 internet retailer's Facebook marketing strategies, and updating the company's contact database, SalesForce, adding hundreds of potential client contacts using leads and support from Jigsaw, Hoover's and LinkedIn.

Managed the beauty department by assisting customers, recommending products, preforming demonstrations, maintaining visual attractiveness of displays and new products, restocking shelves and recording beauty promotions to be aired in store periodically.