Hilary Walke Email & Phone Number

New York, New York, United States

Www.Hilarywalke.Com

Hilary works with brands to develop and execute powerful strategies that build brand awareness and an engaged audience. Through targeted campaigns and programs that drive traffic and yield results, she increases ROI and has a proven track record of growth and success. Specializing in content marketing and production, editorial strategies, and social media, Hilary delivers creative innovation and intelligence through her versatile copywriting and storytelling skills. She is a lover of things happening on a big scale and thrives in an environment where people think outside the box. www.hilarywalke.comServices: Digital marketing, brand and identity strategy, content strategy and creation, social media marketing, strategic partnerships and collaborations, business and audience development

CYBRI helps technology-driven companies detect and remediate mission-critical vulnerabilities.

New York, New York

• Managed all social media strategy and execution for 4 lifestyle broadcast TV shows• Spearheaded new social media and content initiatives to ensure brands are on the cusp of new and innovative trends• Collaborated with executive and VP team on high level and company-wide initiatives and strategy• Created engaging, viral content for maximum and viral brand exposure• Worked with entire department of producers, show runners, digital managers, executives• Presented monthly and weekly reports analyzing growth, traffic, trends, etc.

New York, Ny

• Launched new editorial strategy and direction, grew and strengthened brand awareness• Managed team of freelancers, graphic designers, social media; wrote/edited content• Oversaw infograph production , worked with data scientists to develop engaging content• Led audience development, formed and maintained existing and new partnerships (MSN, Yahoo!, and more)• Created and developed edit calendar; optimized site voice and tone; generated story ideas

New York, Ny

• Spearheaded new business development and content syndication (HuffPo, MSN, Microsoft, Reuters, Fox News, Self, Shape, Maxim, Us Weekly, Yahoo! Shine, etc.)• Managed and grew partnerships from 2 to 17, increasing traffic and brand awareness • Launched PR and marketing initiatives to grow brand, resulting in my partnerships becoming top three sources of site referral traffic • Headed digital marketing; continued to strategize effective custom content for partners and media outlets • Acted as edit liaison with design, engineering, tech departments

New York, Ny

• Led editorial feature content for the site; built and wrote articles, slideshows, blogs • Managed social media, headed email marketing

New York, Ny

• Built and managed content strategy and social media for health and wellness site That’s Fit • Led digital marketing: oversaw partnership development, partner outreach• Wrote and edited stories, produced articles, features, blog posts• Led video production and development

• Managed social media, content strategy

New York, Ny

• Played a major role in the creation, strategic development, and launch of NeverSayDiet.com (2009 Webby Honoree)• Managed, built, wrote, edited, and produced nine newsletters• Aided in development and execution of Community Challenges with more than 100k participants.• Responsible for social media and mobile• Assigned, edited and produced articles, slideshows, tools, quizzes, user-generated features and editorial packages• Analyzed traffic using Omniture, helped with SEO strategies, blog outreach and viral content distribution• Worked with marketing/sales on integration projects. Conducted various interviews with experts and freelance writers

Bachelor Of Arts, Journalism

Activities and Societies: The George Washington Hatchet, Sigma Delta Tau, Prevent Child Abuse America

Spanish Language And Literature

Part of George Washington University Degree; study abroad for a semester in Barcelona, Spain

Education record