Hilda Somarriba graduated from Williams College with a degree in Political Science and Sociology and started her career as an assistant at MTV Networks before turning her skills to Publicity at PMK/HBH. In 2008, Somarriba created Prism Media Group to work on Marketing and PR for both general & Latin market media. She has represented over 50 films in top International film festivals: Sundance, Berlin, Cannes & Toronto and works with filmmakers, directors & film production companies to create awareness of their projects in the media. Clients included James Wan (creator of Saw & Insidious), Alister Grierson (Sanctum), Lightning Entertainment, Emmett / Furla Films, and supervised the unit publicity on their titles (The Prince, Vice, Freelancers, End of Watch, Broken City, 2 Guns, Lone Survivor). From 2011–2015, she handled the red carpet for TheWrap’s exclusive Pre-Oscar party attended by nominated filmmakers and top Hollywood industry executive and done outreach for foundations to celebrity spokespersons.Hilda has been contracted by major Hollywood PR agencies: Slate PR, Fifteen Minutes & ID PR, MLPR, for talent overflow & red carpets during Award seasons and Festivals around the world. She assists clients in Latino media such as Telemundo’s telenovelas & specials (Miss Universe pageant 2010, the 2008-2012 Latin & Mexican Billboard Awards 2008-2014) & Teach For America. She provides PR for Film distribution and sales companies at film markets and/or festivals and executed PR campaigns at the 2014 Toronto Film Festival: The Cobbler, directed by Tom McCarthy and starring Adam Sandler, Ellen Barkin, Method Man, Steve Buscemi and Dustin Hoffman and The Forger, starring John Travolta and Christopher Plummer. Somarriba has volunteered for St. Jude’s Children’s Hospitals and handled the red carpet for the Human Rights Campaign Annual Gala Fundraiser, The Go Go Gala Annual Fundraiser, The National Women’s History Museum & The Cancer Community Center in Los Angeles.