Transform the Hustle is a collective set out to re-imagine success for communities of color.Our mission is to build platforms and experiences that prioritize advancement for new-age hustlers, planners, dreamers, and professionals.Transform The Hustle is an MWBE-certified cultural consultancy that specializes in Social Corporate Responsibility, DE&I Advisory, Content Creation, Experiential Marketing, and Digital + Marketing Strategy.

Creative Production Manager for brand-led shoots and all internal and external creative requests for SheaMoisture's creative team.

Served as an independent contractor or temporary staff for various projects and events within the entertainment, music, and technology industries.• LISA DINHOFER (ARTIST) - DEC 2012 - PRESENT - Art Studio Manager• INTERNATIONAL EMMY AWARDS - NOV 2013 - NOV 2021 - Event Assistant; Talent Escort; Festival Volunteer• SXSW - MAR 2018 - Music Festival Volunteer• PEX SUMMER FESTIVAL - JUL 2017 - JULY 2018 - Front Gate Assistant• NY FOOD & WINE FESTIVAL - AUG 2016 - OCT 2017 - Volunteer Leadership Team• RIME NYC - DEC 2015 - MAR 2016 - Online Shopify Manager• GOOGLE+ CITY EXPERTS - NOV 2013 - JUN 2014 - Event Staffing & Management• SPOTIFY - APRIL 2013 - MAY 2014 - MRY Campus Influencer• MTV WOODIES AWARDS - MARCH 2014 - Production Assistant• NY/NJ SUPER BOWL HOST COMMITTEE - JAN - FEB 2014 - Social Media Listener• DBD SOCIAL / HOST COMMITTEE - APR - DEC 2012 - Event Coordinator

A grassroots endeavor to connect Black Femmes throughout the African diaspora through the medium of film. A film festival that is quite possibly too future for its own good. Meaning we center Femme identifying Black people in our programing. The film and media industry has been historically centered around white males. This festival encourages filmmakers who are on the margins to come together and find community within ourselves. We want to re-envision the Black Femme as a global protagonist and universal archetype. Since our first festival in spring 2018 we’ve screened over 60 short films from Black filmmakers of varying ethnicities and nationalities.

• Serve as brand partnership lead for annual tentpoles and ad-hoc projects (i.e. Circle of Sister, Summer Jam on-site activations, etc) managing client executions directly impacting campaign results and advertiser retention. Executing approx $1-2 Million in digital and on-air media buys per quarter.• Partner with stakeholders (Sales, Digital, Promotion & On-Air leadership) to develop creative sponsorship ideas which included building campaign deliverables into custom marketing proposals and driving the integration of our digital marketing and on-air influencer solutions. • Provide thought leadership identifying and analyzing any friction in campaign rollout and develop strategies for addressing issues with timelines and production.

Drove 91% increase in Essential Plan product self-enrollments for 2017 open enrollment season (compared to the prior year) through $1.2M strategic advertising campaigns and media plan supported through a deep dive into customer journey and retention marketing.Additional projects managed include:• Google Maps / AdWords Integration• Web Leads Generation Pilot• City-wide Signature Event Series• New York Community Newsletter

- Implemented new community engagement strategies to maximum local reach while working with community partners to execute on an average of 24 monthly health-related events.- Served as New York plan content lead for all newsletter and social media submissions.- Certified Open Enrollment Ambassador

Revamped the marketing engagement strategy across 3 campuses and 5 schools of study and increased student interactions by over 35% university-wide through the use of event marketing, targeted email campaigns and social media outreach.

- Participated in local activations as part of a nationwide network of 1,000 campus influencers driving Spotify awareness and education on campus.- As a SpotifyU Campus Influencer, I was responsible for driving awareness, engagement, and excitement for Spotify within the Pace University community through strategic partnerships, sponsored events, and word-of-mouth.

- Collaborate with team on projects and redesigns of department- Assist in the creation and development of Monthly Newsletter for IKEA Brooklyn- Apply the "Customer 1st" model to daily work tasks- Use product knowledge to help customers make informed decisions- Help to maintain the organization of both the Marketplace and Showroom floors