Hilda B. Email & Phone Number

• Manage the company’s expanding Retail Department which includes all Ecommerce, Direct-to-Consumer and Wholesale Brick-and-Mortar accounts• Oversaw the website development for sister company Pop Culture Promotions, PopCultureLiving.com and responsible for planning the day-to-day operations of the site• Aid in maintaining the company’s product catalog: set up new items in inventory, measure and record all product specifications and create product descriptions and attributes for the company’s Product File• Conduct quality control inspections on items when they arrive in inventory• Forecast sales for peak selling seasons and request inventory from management• Conduct quarterly analysis on product sales and make recommendations on which items to keep and which to discontinue for the following year• Plan and coordinate product photo shoots and review images for post-production and touch-ups• Review the design and content of marketing tear sheets and collateral to promote a consistent brand message

• Managed the company’s relationship with online Flash Sale sites including One Kings Lane, Rue La La, Gilt and Joss & Main and work with buyers to plan sales for the company • Prepared attribute sheets with product specifications, descriptions and pricing for online sales• Invoiced all sales and coordinated product fulfillment with the warehouse• Analyzed reports to compare sales year over year and strategized growth opportunities for the department• Wrote and edited copy for product descriptions and specifications, email marketing campaigns, sales brochures and other copywriting needs• Coordinated Ecommerce photography shoots and reviewed images for post-production and touch-ups

Write and provide social commentary on a variety of topics, including politics, TV shows and existential crises

• Managed the CMO’s schedule, arranged travel plans and filed expense reports• Served as the project lead on several corporate initiatives including: the International Licensee Brand Books, semi-annual Retail Stores Product Guide, Marketing Brand Profiles and Marketing Timelines • Served as the liaison between management and Creative Services and helped them design and implement the traffic management system, the Creative Resources Project Request System in Oracle for company-wide use • Transferred to Hispanic Marketing and became liaison between Sales, Design & Merchandising and Creative Services teams to execute marketing projects for the company’s six multi-channel retail Hispanic apparel brands• Created and executed the social media plans for Facebook and Twitter• Handled logistics for photo shoots: coordinated samples, organized style-outs, model selection and fittings and day-of-event support

• Handled all internal and external writing, including daily correspondence, emails, speeches and presentations • Transcribed dictation for correspondence • Worked with other C-level executives to anticipate and carry out the CEO’s instructions on various matters• Managed and scheduled business and personal appointments, meetings and travel arrangements• Handled various personal matters such as shopping errands, bank transactions and reservations