Hilda Han Email & Phone Number

Singapore

- Strategic Leadership: Lead, develop and upskill marketing communication team based in different countries in APAC, to deliver targeted campaigns and customer engagement initiatives, aligned with corporate branding and messaging.- Global Projects Management: Direct and execute complex marketing and related projects, ensuring seamless execution and on-time delivery by collaborating with international, cross-functional teams.- Stakeholder Management: Coordinate with global teams to… Show more - Strategic Leadership: Lead, develop and upskill marketing communication team based in different countries in APAC, to deliver targeted campaigns and customer engagement initiatives, aligned with corporate branding and messaging.- Global Projects Management: Direct and execute complex marketing and related projects, ensuring seamless execution and on-time delivery by collaborating with international, cross-functional teams.- Stakeholder Management: Coordinate with global teams to implement the Product Information Management (PIM) tool, streamlining the creation of standardised marketing materials in 31 languages and driving global consistency in brand messaging.- Communications Strategy: Spearhead development and execution of global, regional and local communication initiatives, including the “Beyond Better” global campaign and the ArmaLive campaign in Singapore, to enhance Armacell’s brand presence and achieving above-industry average CTRs. - Digital Marketing: Launch new armacell.com website with strategic mix of global and local content. Oversee design and deployment of digital marketing campaigns, including social media and email marketing efforts to nurture leads and increase engagement.- Process Optimisation: Developed and standardised operational processes and templates, improving marketing team’s efficiency and consistency.- Change Leadership: Initiated the global Digital Marketing Circle to share best practices in a decentralised organisation. Created the company’s first global Marketing Product Hierarchy to better enable organisation-wide sales and operational analysis. Launched first regional company newsletter to improve internal communications. Show less