Hilda Yeghishian Williams Email & Phone Number

New York, Ny, Us

Los Angeles, California, Us

• Guide clients on strategic integration of social strategy to amplify brand awareness and engagement across all social channels.• Consult on social trends that can affect brands - anticipating client needs and guiding the teams to address those needs.• Oversee development of creative briefs and assets to ensure creative direction and output align with social best practices and business objectives, garnering consumer loyalty and meeting business goals. • Plan, execute and track strategic paid media campaigns across social channels to amplify footprint and increase efficiencies. • Create synergies between social media and other disciplines including, public relations, customer service and media. • Educate agency teams and foster key relationships with social platform contacts to uncover new opportunities.

Playa Vista, California, Us

• Led social strategy, operations and synergy with internal and external stakeholders for all network programming, including Emmy® award winning series, Schitt's Creek and One Day at a Time.• Developed editorial infrastructure, social brand voice and community engagement tool kit to increase qualitative and quantitative output.• Produced live social coverage for key network events, including the Visit Schitt's Creek pop-up which featured a first look walk-thru with talent on Instagram.• Collaborated with media agencies and social publishing partners to establish best practices and execute all paid media efforts.• Managed the paid media budget and forecasting for all in-house buys across social platforms. • Maintained relationships with social platform partners (Facebook, Instagram, Twitter, Snapchat) to gain access to emerging products and ensure platform-specific best practices were upheld.• Fostered relationships with sister networks to develop cross-promotional opportunities.• Presented executive insights based on performance and formulated a recommendation for optimization.

Playa Vista, California, Us

• Produced and directed short-form digital content for social, web and app platforms to extend and enhance consumer engagement following linear premieres. • Partnered with production teams to capture compelling behind-the-scenes content during filming.• Conceptualized and executed live event coverage across social channels for red carpet premieres of Pop Originals, PaleyFest, VultureFest, and Emmy® FYC panels among others.• Collaborated with integrated marketing team to amplify sponsorship opportunities across branded social and digital channels.

Playa Vista, California, Us

• Led social strategy and creative for all network programs spanning multiple genres, including the Emmy® award winning Schitt’s Creek, fan-favorite reality Rock This Boat featuring New Kids on the Block, and Big Brother companion series Big Brother After Dark. • Developed and produced The Orwell Games, a nightly live interactive social and linear companion for Big Brother After Dark, featuring live trivia, polls, fan tweets on-air and more.• Produced social and digital activations to increase community engagement, including sweepstakes, giveaways, talent takeovers, influencer campaigns and live tweet parties.• Increased the network’s social footprint from two social channels to 40+ social channels across Facebook, Twitter, Instagram, Youtube, Snapchat, Vine, Dubsmash, etc.• Managed the development of TV Guide Network’s first ever standalone website (TVGN.tv) in 2013.• Collaborated with internal and external teams to rebrand and transition all digital and social extensions for TV Guide Network to Pop TV, including the development of a new first-to-market Tumblr-based website in 2015.

Playa Vista, California, Us

• Planned and executed weekly social editorial calendars for TV Guide Network’s Facebook and Twitter accounts – including copywriting and asset creation.• Developed a cultural editorial calendar to track and capitalize on pop culture and current events.• Monitored social performance on a weekly and monthly basis to optimize future strategy and content plans.

Chatsworth, Ca, Us

• Developed strategy for digital campaigns, sweepstakes, contests, promotions and games.• Wrote and edited editorial copy for social channels, websites, eBlasts, advertisements and web applications.• Moderated social communities for all MGAE brands, including Lalaloopsy, Bratz, Moxie Girlz, Moxie Teenz and Little Tikes.• Monitored social performance to optimize future campaigns.

M.A., Public Relations

B.A., Journalism