Currently leading the Design & Research organization encompassing Product Design, Research (UXR) Content Design (UXW) and Design Systems.A few things I'm proud of so far:* Partnered with C-suite leaders in Product and Engineering to create MXP, the Member Experience Project, which provides user-centric actionable insights and contextual education to consumers no matter where they are in their debt journey – a fundamental transformation of how the company engages with its customers.* Launched a redesigned Achieve.com and Achieve Resolution with our VP of Brand – weaving powerful Member Stories and interactive tools together to educate and engage while delivering business impact (ie. enrollments).* Built the team’s “Design Leadership” roster with veterans from Meta, Rocket Money, and DoorDash to raise the craft and quality bar across all functions – while unblocking the growth of their design and leadership skills. * Launched Ascend 2.0, a head-to-toe rebuild of our design system creating a 1:1 match between Figma and code (reducing design and engineering bloat, reducing time to ship, delivering a more consistent and performant experience).* Raised the IC hiring bar and recruited new talent to drive higher-craft output from Product Design, Content Design (UXW), Research, and Design Systems. * Refined our Career Ladders based on team feedback making them crisper and more actionable. * Created the first company-wide illustration system in partnership with Brand and Marketing teams.* Launched “Skills Clinic” where our team members proficient in areas like prototyping, design systems, public speaking share their talents and passions with the rest of the team and the company – upleveling their storytelling skills while positioning the Design & Research org as an “education engine” for the entire company.

Led design teams focused on Lyft Direct, our new no-fee banking product for Drivers; Payments (all incoming Rider payments; all outgoing Driver payments); Identity (Rider and Driver ratings, reviews, account safety, ID scan, etc.); and Integrity.I also edited Lyft Design's home for engaging with the design community @ design.lyft.com.

Founded in 2020, Daylight is the first and only digital banking platform in the U.S. specifically designed for and by the LGBT+ community.

Led the product design team for Talent Insights (new product, launched Fall 2018) and LinkedIn Learning.

Led a team of Product Designers and Content Strategists – using research and data-derived insights – to develop the next evolution of the Groupon experience across mobile, web, wearables and more. Lasting impacts I made on the Design and Product orgs include:• Establishing GIG ("Groupon Interface Guidelines"), the Groupon Design System, staffing it and figuring out how to integrate it into the broader team workflow – forging a tighter collaboration between engineering and design, and raising the quality of the user experience across multiple platforms.• Identifying the need for Content Strategists – a first in the product design team – then integrated them raising the quality of copy, messaging, and UI end-to-end.• After Groupon acquired LivingSocial, I led the team that adapted LivingSocial's native mobile and responsive web experiences onto the Groupon architecture – as well as managed their entire design team through the transition. I also devised a way for our design system to support "dual brands" when marketing researched revealed the significant revenue impact of maintaining two, distinct look-and-feels.• Rebranding and remarketing the design team ("Design Union") using a variety of social media platforms (Medium, Dribbble, Webflow and more).

Worked with Sony Pictures Entertainment on the total redesign of Crackle across web, tablet, gaming, streaming and CTV devices, and with Westfield on The Travel Collection, a microsite targeted at their high-end properties in tourism markets.Other clients have included: Nike, STARMEN Design Group, Humana (in collaboration with TrueMatter), Paramount Pictures, Regent Media, Starworks Artists, United States Artists and more.

Founder and leader of the Digital Design team.Responsible for redesigning The Westfield App (iOS and Android), creating Westfield Style (award-winning fashion platform) and a thriving network of Facebook, Twitter and Pinterest pages.