Landing in Mendocino 12+ years ago, I'm a passionate craft cannabis cultivator with a focus on building sustainable farms and businesses. With our ever-fluctuating industry, my focus as an operator and farmer is on balancing resilience and growth. Co-founding Fire Flower Farm in 2016, I've experienced the continual change legalization has brought to California and am passionate about bringing our hard-earned lessons to our fellow cannabis farmers and brands through the United States.
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Co-Founder, And Dir. Of OperationsFire Flower Farm Jan 2016 - PresentMendocino, California, United StatesFire Flower Farm cultivates craft wholesale cannabis in Mendocino County, California. Combining mindful stewardship, plant-intuitive philosophy, and a passion for the medicinal benefits of cannabis, we bring California's brands the most fire flower possible while caring for the land and community that created it.As CEO, I focus on our business operations, revenue planning, and marketing strategies. -
Board Member, President Of The BoardRural Resilience Project Oct 2023 - PresentMendocino County, California, United StatesThe Rural Resilience Project supports rural well-being for people, plants, fish, wildlife & habitats by nurturing communities and ecosystems. -
Founding MemberHive Mendocino Cooperative Sep 2019 - PresentMendocino, California, United StatesThe Hive Mendocino Co-Op is a co-op of craft cannabis farmers in Mendocino County providing exceptional wholesale cannabis to brands throughout California. As a founding member, I co-lead branding, marketing, and management for our cooperative. -
Board Member, President Of The BoardWillits Community Services Jan 2020 - PresentMendocino, California, United StatesCommunity service is a pillar of the work I do in the Mendocino County community. As Board Member of the Willits Community Services non-profit organization, I support the strategy, fundraising efforts, and deployment of services to those in need locally. -
Board Member, Secretary Of The BoardGiving Tree Farms Foundation Sep 2022 - Oct 2023Mendocino County, California, United StatesThe Giving Tree Farms foundation focuses on ways to leverage our position within the cannabis industry to support communities, farmers, and pioneers focused on craft cultivation and wellness.
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Distribution General ManagerOld Kai Logistics Jan 2018 - Dec 2018As Distribution General Manager, I liaised with the executive team to establish, strategize, and execute on company objectives. Meeting regularly with cultivators and retailers, I oversaw procurement processes and managed monthly reconciliation of finances.
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Cultivation ConsultantFirst Gate Farm Jan 2011 - Jan 2017Mendocino, California, United StatesFocused on compliance and cultivation, I led First Gate Farm's leadership on growth activities, regulation, and farm management. My responsibilities included managing the farm team, implementing best cultivation practices, planning for compliance, and leading logistics for the farm's seed-to-patient pipeline under California's Proposition 215.
Hildi Gerhart Education Details
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Communication And Media Studies
Frequently Asked Questions about Hildi Gerhart
What company does Hildi Gerhart work for?
Hildi Gerhart works for Fire Flower Farm
What is Hildi Gerhart's role at the current company?
Hildi Gerhart's current role is Co-Founder, Fire Flower Farm.
What schools did Hildi Gerhart attend?
Hildi Gerhart attended Cornell University.
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