Hiliary Kolb Email & Phone Number

Portland, Oregon, United States

We build the tools that enable Nike Merchants to plan and deliver consumer-right products globally. I drive the digital product lifecycle from ideation to evolution working cross-functionally to drive revenue and transform technology, data, and business processes.• Catalyst for an enterprise platform approach to optimize E2E business processes to achieve Operational Excellence and design pattern/component frameworks to scale development lifecycles and drive repeatable user experiences.• Create and champion a product vision and strategy to enable E2E data-driven decision making, workflow automation, data visualization and reporting, and project management capabilities.• Lead a platform-driven product through ideation, technical development, training, and launch, saving Merchants 2900 hours preparing and maintaining assortment data and $18M revenue growth.• Guide and partner with cross-functional teams--Merchants, Architecture, Engineers, Design, Data Governance, Operations and Change Management--to optimize and scale in an ever-changing environment.

Portland, Oregon, United States

Contributed to a global marketing strategy ensuring our most loyal consumers--Nike members--have a personalized and seamless shopping experience whether purchasing on Nike.com, Nike App, SNKRS App or in a Nike store.• Defined and executed Nike’s global promotional program vision and strategy through cross-Geo, Marketing Go-to-Market, and Consumer Data Science/Insights partnerships• Implemented a data and capability prioritization model to align goals and expected business outcomes to ensure a seamless online-to-offline customer experience to drive demand and protect profit margins.• Established cross-geo assemblies to coach A/B testing best practices ensuring more effective experiments, built a geo-to-geo community to facilitate collaboration and insight sharing, and align on long-term and short-term goals.

Remote

Transformed the Salesforce Alliances & Channels (Partner) business through implementing an enterprise content marketing strategy and global Salesforce managed packages (SaaS applications). While also acting as Scrum Master, developed the vision and secured funding to build a cross-functional agile team of marketing, business analysts, change management, engineering and support to develop scalable global content management and marketing solution to standardize content strategy, marketing, and reporting.• Defined the vision and product roadmap to help our global partners effectively manage and grow their business at scale contributing to =33% revenue year-over-year and partner satisfaction.• Applied Software Development Life Cycle experience to produce two integrated, co-branded content marketing SaaS applications: 1) allowing marketing to host Salesforce marketings so that 2) Salesforce partners could access, customize, market their business, and track their leads--all from their Salesforce CRM.• Used qualitative and quantitative analysis to generate strategic and actionable insights as it intersects with marketing and data to create personalized experiences and measurable results in addition to change impact assessment and training.• Cultivated strong relationships and served as a trusted advisor by understanding and anticipating marketing stakeholder, partner stakeholder, and my Scrum team's needs. • Recognized as an Alliance & Channels Org FY21 Q4 MVP

Portland, Oregon Area

Managed Fortune 500 accounts such as Gap Inc, Nike, Mattel and L Brands. Implemented agile technology processes to drive projects that exceeded expectations while maintaining scope and accuracy. Directed global projects that created integrated consumer journeys across email campaigns and triggers/transactional communications, as well as led special projects and consumer pilots including Nike Training Club and SNKRS. • Led a 20-person Old Navy email marketing team by identifying and implementing operational efficiencies through automated tools and processes and value-driven conversations and collaborations.• Applied change management principles to develop migration plans, documentation and training to drive adoption, empower individuals, and minimize business impacts.• Spearheaded strategies that increased agility and performance to achieve overall client revenue goals and satisfaction.• Elected by my Salesforce Campaign Operation peers to SFMC Advisor Council to advocate, facilitate, and distribute campaign management best practices as well as troubleshoot and provide areas of opportunity.

Austin, Tx

Created “raving fans” of my portfolio of 10-15 financial institutions, while reducing launch cycles for responsive web and integrated marketing projects including goal and budget-setting guidance. • Identified risks and drove timelines for web development and hyperlocal marketing strategies using Agile and Kanban methodologies and digital marketing best practices.• Facilitated B2C marketing optimization strategies constructed to drive customer retention and account growth. • Managed an internal team of copywriters, developers, designers, and account reps to ensure quality, timely, on-budget, and in-scope deliverables.

Austin, Tx

Ensured more than 96,000 real estate agents, operating in more than 700 market centers (offices) around the world had the tools to automate and surpass their individual business goals. My clients included internal KW brand and third-party partners--media planners, video producers, technical/web development, and exhibition coordinators. • Developed and executed marketing and go-to-market strategies including two national bestseller campaigns contributing to The One Thing becoming the #1 Wall Street Journal bestseller, Hudson Booksellers 2013 top five business interest books, and appearing on 100+ bestseller lists.• Produced the 2011 Inman Innovator Award-winning eEdge, the industry’s first and only lead to close CRM allowing agents to manage leads and contacts, customize marketing, and conduct paperless transaction workflows.• Executed a change management plan to seamlessly train and migrate 96,000 KW agents from disparate tools to Google Apps for Business.• Created and managed digital brand installations and optimized trade show experiences for corporate events with 60,000+ attendees.

Managed a variety of projects for Fortune 500 clients including brand activations, video production, mobile app and website development, online advertising, and social media strategy.• Launched the Addy award-winning and SXSW Interactive Award Finalist Teradata Inactive Data Wall, a brand activation and microsite for the Teradata Partner Event, as well as, web/mobile development and video projects.• Ensured success by managing scope, quality assurance, communications, budgets, and risk management.• Developed agency documents such as Statements of Work, proposals, creative briefs, F1s, change orders, POs, status reports, and copy for print and web.• Built credibility, established rapport, and maintained communication with stakeholders at multiple levels, including those external to the agency.

Austin, Texas, United States

Steered the film industry experience for 100,000+ global attendees through sponsorship, trade shows, and networking events. • Earned trust through active listening and effective communication with stakeholders, vendors, and cross-functional event teams.• Contributed to strategy and planning efforts for SXSW conference and festival (trade show and Film lounges, parties, and Awards), including copy development and proofreading SXSW promotional material-- website, Film directory, pocket guide, banners, emails, and contracts.

Maintained deadlines and budgets for a variety of marketing projects.• Developed corporate marketing campaign strategies for online, print, radio, and TV, as well as event promotions.• Copywriting for print and online advertising, as well as scripts for radio and TV.