Lead the sales and marketing team, utilizing both inline and offline resources, to create new opportunities and fulfil customer needs. Manage all marketing and sales activities, including marketing, costing, sampling, production, and shipment.Maintains good relationships internally and outwardly to ensure smooth processing and outcome.

Manage all metrics to achieve business goals. Guide the merchandising team, utilizing resources and current trends, to capitalize on new opportunities, and identify risks. Manager all sourcing activities, including pricing, sampling, production, shipment.Maintains relationships with vendors to ensure production process and output.

Sourcing potential vendors/products Implement the market research program and investigates product trends.Manager all sourcing objectives, including pricing, sampling, production, shipment.Maintains strong relationships with vendors to ensure production process and output.

a. Business Development Identifies potential vendors by pre-screening their production capacity, capabilities and business expectations.Conducts market research and investigates product trends.Communicates market intelligence to Product Managers and PD&D.Ensures all sourcing objectives are met, including pricing and styling details and deadlines.Coaches vendors to interpret product objectives and liaison appropriately with Production Services.Retrieves all necessary information from systems to complete the above functions.b. Vendor RelationsUnder supervision of Team manager, provides input into the vendor matrix set-up and maintenance and follows up on appropriate action items based on new and changing business conditions.Provides development samples and costing information in a timely and effective manner.Maintains strong relationships with local vendors to ensure production process and output – such as capacity, sample submissions, revisions, negotiations – are meeting standards and expectations.Ensures vendors are coached on standard procedures and business expectations.c. Program ManagementExecutes the sampling and order management process by communicating and liaising with appropriate counterparts Is responsible for post-placement follow-up and testing.Coordinates with other functional areas to ensure all approval processes are compliant and completed on time. Pulls all necessary reports from systems to support placement, shipment and post-shipment functions.

Start from a merchandising trainee to a senior merchandiser of the Adidas Team, I learned a lot of technical knowledge and interpersonal skill while Luen Thai start the Adidas OEM/ODM service with Adidas Company.