Hilit Caspi Email & Phone Number

Tel Aviv District, Israel

Israel

Results-driven Product Marketing Manager with 10 years of experience in developing and executing successful marketing strategies for digital products. Proven ability to drive user engagement and revenue growth through data-driven insights and innovative campaigns. Passionate about leveraging technology to enhance user experience and market positioning.

Israel

Experienced in building business plans for B2C & B2B product which is based on strategy, budget, and GTM planning, excellent in day-to-day management with various departments and managers

Tel Aviv - Jaffa, Tel Aviv District, Israel

● Development of an innovative technological device, from the concept stage to the creation of an existing device● Recruited and managed engineers and designers to define, prioritize, and execute our product strategy● Worked closely with cross-functional managers to ensure projects execution plans with current strategies expectations● Building a business plan, executive summary and a presentations for potential investors● Monitor, track and communicate progress on an ongoing basis● Raising money and establishing relationships with influential and strategic investors in the cosmetics field in Israel and abroad● Building a portfolio of complementary products and future products that are in various stages of development

Israel

● Construction and implementation of a 360 ° marketing and business plan that includes: ATL, BTL, trade, research and sales forecasts● Strategic launch of a new brand; Product development, market research, strategy, brand identity, production, procurement, visibility at the point of sale, pricing and entry into the market to optimize funnel performance● Ongoing work with employees in the various offices and their connection to the brand: advertising agencies, digital, branding, public relations and promotion● Production of events and activities for various segments such as students, soldiers, athletes, etc.● Production of internal organizational events for the various departments on an ongoing basis in order to create a commitment to the product and its sales● Working in collaboration with the Global Marketing Department

Israel

● Planned and executed the annual business plans for the marketing department● Managed department of 20 employees include salaries & contracts● Production and execution of BTL events● Maintained strong business relationships with clients, organizations and opinion leaders

Israel

● Promoted the product to strategic consumers● Sales Support – created marketing opportunities for sales teams

Master Of Business Administration - Mba, Business, Management And Marketing

Bachelor Of Laws (Ll.B.)

Media And Television, Graduate With Honor