Hilke Krause Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

When doing what you love & are passionate about looks - on paper (or screen) - like going backwards but truly feels like moving forward then you know you have come a long way. Leading a social impact business that happens to sell icecream.

Development & implementation of culture and new work vision in the context of new office concept (move July 2020) • Communication & involvement strategy for full workforce • Development & piloting new working and meeting culture • Leveraging impact of Agile community & projects within company • Working in self-led teams delivering the new office concept execution

Hamburg, Deutschland

Development and implementation of category strategies • Coordination and negociation with 4 global category/brand teams • Co-creation and -steering Beauty & Personal Care business DACH • Lead and development of 4-5 Category / Brand manager & Team (total of 12) • Development and implementation of media- & investmentstrategy per category and brand • Creation and pilot of new launch strategies for new brands/categories • Turnover responsibility in high 8digits

Norway, India, Bali, St. Peter Ording, Barcelona, New York City....

Norther Lights & Reindeer, Yoga Teacher Training (Sivananda Yoga), enjoying life in general, beach walks, girls time etc.

Hamburg, Deutschland

Lead of local brand strategy & business in retail and out-of-home market DACH • Responsible for Ben&Jerry´s 3-part „Economic, Product & Social Mission“ – balancing growth & impact ambition across all 3 pillars • Creation and implementation of media & content strategy incl. campaign creation • Development of assortment & innovation strategy • Build and lead of „specialist herd“ (agencies and freelancer) to strengthen the impact of our social mission (Social Mission Manager), our communication strategy (Digital content manager) and our brand experience (Ben&Jerry´s Bus tour) • Co-creation and implementation of new european organisational structure of Ben&Jerry´s herd EU • Lead & development of 2 direct reports, 2 freelancers and xfunctional agency network • Until Sep 2014: additional marketing & business responsibility for food-service portfolio of Unilever icecream business incl innovation development and communiction strategy (+2 direct reports) • Turnover responsibility in 8digits

Hamburg, Deutschland

Category lead and business responsibility including category develpment campaigns (Initiating „Bread loves soup“ campaign) • Co-creation and steering Knorr Premium Dry soups relaunch incl format innovation and value creation • Leading and developing 2-3 direct reports

Hamburg, Deutschland

Brand and business responsibility • Development of innovation, format and portfolio strategy • Co-creation and implementation of communication strategy and campaigns • Leading and developing 3-4 direct reports

Hamburg, Deutschland

Tactical brand development of non-funded brands via promotion concepts, brand cooperations, PR activities and smart innovation & portfolio management • Securing profit generation for re-investment in focus brands within local business • Development and implementation of team identity within team and company • Lead and development of 3-4 direct reports

Hamburg, Deutschland

• Category Management Homecare – Launch Coral Capsules & Coral White Satin• Brand Management Coral – Implementation of activation campaigns for Coral innovations• European Brand Building LUX Skincare & -cleansing – Co-creation of european brand (re-)launch / Independend management of european LUX Bar Soap business & innovation management

Agile Coach - Kompakt

Yoga Teacher, Sivananda

1 months Yoga teacher training course, Feb - March 2019, Rudraprayag, India

Diplom-Kauffrau, Betriebswirtschaft