- I help those who feel stuck or lost get out their own way, so they create a life they love through my 1:1 coaching program that integrates self-evaluation, self-discovery, visualization, intentional goal setting, and accountability to take them from where they are to where they want to be- Expanded and fine-tuned skillset to include direct to consumer sales and invoicing, project management, market research, copywriting, strategic social media content creation, and WordPress

- Managed $11.1M account, corporately and regionally through trade, demand, and revenue forecasting, 2022 promotional planning, and innovation execution- Launched seven new items, and sold in an additional five which were scheduled to launch in January 2022- Activated shipper nationally to promote five of the seven new items- Executed a 72-hour flash sale on top-performing items, resulting in an average lift of +195% in sales and a +176% ROI. The sales lift showed proof of concept and resulted in three additional 72-hour sale activations planned for 2022- Utilized sales data to sell in a 6-month extension for Vital Proteins’ Collagen Water Barrel Cooler activation- Met with regional teammates to ensure corporate initiatives were executed at the store level accurately- Partnered with Vital Proteins’ internal marketing team to create a holistic marketing plan inclusive of digital, social, and influencer team support for the Vital Performance Protein Bars launch at Sprouts Farmers Market- Teamed with Sprouts to build a plan for all discontinued items, inclusive of a promotional sell-through sale and locking the items to ensure no additional units are brought in at the store level to minimize trade spend

- Led Rocky Mountain Inside Sales Representative through sales pitch meetings, taught SKU optimization, and highlighted regional white space to ensure aligned go-to-market strategy- Provided accounts proper notice and communication regarding acquisition changes, inclusive of discontinuation of items, price changes, systematic updates, and contractual change requirements - Natural Grocers Vitamin Cottage• Launched four new items resulting in $76,000 in incremental sales and sold in an additional 10 new items scheduled to launch in Q4 2021• Reduced trade 5% by eliminating unprofitable promotions, correcting customer-specific pricing, and optimizing assortment- Pharmaca • Revamped Vital Proteins’ Pharmaca.com presence to include the Jennifer Aniston’s “It’s Within Us” campaign and updated imagery and descriptions, resulting in +386% e-commerce sales growth • Launched 11 new items and sold in an additional eight which were expected to launch in H2 2021• Reduced trade rate by 16% through strategically promotional planning, correcting customer-specific pricing, and eliminating unnecessary spend• Activated a gift with purchase program during the Holidays to entice customers to purchase at least $50

- Owned regional strategy for TOLA Inside Sales Representative, provided prioritization of innovation and account white space, managed broker relationships, and partnered with Representative on in-store activations- HEB • Grew $3.45M account +72% through new item launches, end cap signage activation in 100+ stores—including a 24-foot display, optimized assortment and product placement, secured secondary placement in new HEB Wellness & Beauty Departments, sold in holiday gift items, leaned in with a gift with purchase promotion, and launched the first-ever Vital Proteins’ HEB.com exclusive promotion• Launched 31 new items resulting in $480,000 incremental sales across powders, bars, waters, shots, capsules, and gummies• Managed TOLA broker team with proactive problem-solving, communication, goal setting, and innovation product trainings- Central Market• Launched 34 new items driving $61,000 in incremental sales across powders, shots, capsules, and bars

- Managed 165+ accounts between direct and broker managed accounts ensuring promotional plans were executed as planned and innovation was communicated effectively - Corrected unprofitable promotional plans by calculating a positive ROI and investing wisely in the retailers

- Manages $17.4 M territory between direct sales and broker management accounts - Validates plan-o-grams for customer’s yearly resets to ensure accurate assortment and placement while taking into consideration Market and Account sku ranking and sale rates

- Primary responsibility is to grow Conagra’s profit by empowering those closest to our customers and brands with analytics and recommendations to optimize trade and return on investment- Influenced Brand and Pricing Strategy teams to change a brands Trade Strategy in FY18 by sharing recent customer-level analysis regarding seasonality, promotions, and pricing- Tracked plan performance for Sales leadership to ensure progress toward our $100 million profit benefit goal by FY19- Increased one customer’s grocery profitability by $285 thousand through advanced analytics- Collaborated with cross functional teams to develop a process to better understand customer’s plans and priorities by engaging with the Sales teams to ensure accurate event analysis and event optimization opportunities- On boarded new post-event analytics tool through troubleshooting, driving correction, and building a collection of events, which gives visibility to our return on investment, lift, and merchandising support- Assisted with the on boarding of six new team members through one-on-one training and creating a reference library to ensure solid understanding of specific customer dynamics

- Maintain Excel-based sales planning programs, allowing team to input orders, budget, and pricings- Created teams reference guide to tools, examples, and how-to's

- Set and surpassed all 5 bi-monthly sales challenge goals, by a weighted average 77%, utilizing seasonality and cross merchandising opportunities while building trust with store management- Took initiative to restructure teams corporate SharePoint website giving co-workers and management organization and quick links to everyday use files - Trained and mentor 4 newly-hired Retail Representatives whom cover Richmond, VA, Baltimore, MD, Charleston, SC, and Winston-Salem, NC- Led 6 meetings with District Managers resulting in sales, critical problem resolution, and open communication about corporate changes- Manage team’s largest territory of $38.8 million for company’s largest retail customer, Wal-Mart, consisting of 50 Super-centers and 23 Neighborhood Markets

- Co-managed facilities, staff, accounting practices, and operational support- Applied changes to improve health/safety rating assessments by implementing food and signage standards, purchasing supplies and retail, performing peer audits, and assisting with training of staff- Improved tools for scheduling and financial reporting; allowing the District Manager to focus on broader general management tasks - Designed and implemented a loyalty program, to pair with the new rotational menu and nutritional signage, which resulted in recurring customers and up-selling opportunities