Hilla Gershon Email & Phone Number

New York, Ny, Us

Beverly Hills, California, Us

• Lead a team of high-performing technical product managers at Ticketmaster, overseeing the development of platform technology for the TM1 enterprise experience.• Manage the information architecture, global navigation, UI component library, developer SDK, identity, authentication, entitlements, security, and compliance.

New York, Ny, Us

Led projects to build forward thinking products and experiences for customers to enjoy the online shopping experience and find new ways to engage with luxury eCommerce. Led the vision, roadmap, product strategy and technology solutions to launch a confidential project in the digital luxury fashion space. Pitched strategy to senior leadership and brand partners.Created a go-to-market plan that combined the use of physical spaces, Web2/Web3 and blockchain technologies to launch an interactive seamless customer experience. Oversaw a project to source the technology, integrate and launch a virtual-try-on feature on siteImproved knowledge sharing by creating mechanisms to consolidate, track, update and report weekly project progress.

Seattle, Wa, Us

Devised the vision and roadmap to launch a virtual-try-on based product to support customers with purchase decision and assess garments for fit, style and color.Collaborated with technology and science teams to design a ML data pipeline model and data collection plan to build the VTO product.Conducted and presented an extensive research and benchmarking report to evaluate a wide range of solutions in the market.Mentored, and coached 5+ product managers navigating their Amazon Career.

Seattle, Wa, Us

Seattle, Wa, Us

Led the strategic vision and product roadmap for front-end experiences in the Amazon Advertising Console, with direct responsibility for the Global Navigation and Cross-application experience Collaborated with UX designers, front-end developers, back-end developers, and program managers.Launched a new global navigation design and migrated thousands of users to a new UI by defining product requirements, creating the go-to-market strategy, and monitoring success metricsDesigned a cross-organization UI A/B experimentation plan to measure user performance and measured ten metrics which supported launch decisionsWorked cross-functionally across numerous product, UX, and backend service teams to scale innovation and velocity through application federationCo-Chaired ProdCon, Amazon’s annual internal Product Management conference, held in a virtual setting for the first time, with 5000+ participants, a +170% YoY increaseProdCon designed to share knowledge about being a Product Manager (PM), develop and refine the skills to envision and deliver products across Amazon, and grow employee careers.Mentored, coached and guided product managers navigating their Amazon Career

Seattle, Wa, Us

Supported 150+ global sellers to develop and launch fashion brands by creating scalable tools, communication and education. Built a weekly reporting system that combined customized data with educational material to influence efficient inventory management, leading to reversing a year upward trend in out-of-stock levels.

Seattle, Wa, Us

Evaluated the Virtual Reality category structure and competitive landscape, identifying opportunities to improve customer experience and capture market shareDeveloped a holistic market entry strategy for Amazon in Virtual Reality, providing a detailed strategy road-map and online interface designCreated a model to segment customer behavior according to purchase patterns and searchtrends, resulting in the selection of 3 key tools to enhance user experienceProposed a cross-category Virtual Reality committee to address the rapid changes in the market and establish a holistic approach to view the category

New York, Ny, Us

Devised an Omni-channel sampling strategy for Clinique 3-Step skincare system, focusing onrecruiting new customers to the brandIdentified new retail platforms to increase market presence, and evaluated the financialopportunities to achieve brand growth

Tel Aviv, Il

Created and executed online marketing strategy by researching target segments and collaborating with cross-functional teams; increased online monthly traffic by 15%Managed relationships with international vendors and suppliers through travel abroad to buy and negotiate merchandise costs; saved 15% of allocated budgetSelected and purchased apparel sold in stores by analyzing inventory, forecasting trends and performing market research; increased revenue by 40%Restructured wholesale client database by changing inventory management system from consignment to merchandise sales, securing long-term contractsIdentified new wholesale clients and initiated communication, leading to 280% increase in sales and geographical expansion of brandAnalyzed monthly sales reports and special promotions to asses profitability; presented recommendations to senior management on consumer trends and shifts

Tel Aviv, Il

Optimized operations and production by redesigning processes through need assessment, leading to an 18% increase in total revenueOversaw financial accounts by monitoring and maintaining accounts for suppliers, customs, and government authoritiesInitiated an interdepartmental paperless system to track and monitor orders and repairs, resulting in improved time efficiency by 60%

Tel Aviv, Il

Recruited after year long of tests and interviews. Developed a risk management system for nation-wide threats, determining budget allocation of $5MM for developing Homeland security projectsExamined intelligence information for the Counter Terrorism Bureau of the Prime Minister’s Office, assembling a daily report to the officeCoordinated between security organizations, establishing cross-functional participation in projects and overseeing their execution

Master Of Business Administration (Mba)

Diploma, Trend Forecasting

Bachelor Of Arts (B.A.), Economics And Business Administration

Diploma, Fashion Editorial Styling

High School Diploma