Responsible for driving brand health KPIs, campaign and promotional revenue, marketing funnel expansion, site experience, and customer engagement across three e-commerce sites• Launched company’s first premium private label brand, becoming a top 5 brand within 18 mos• Drive content and campaign calendar across full price, off price and brand campaigns, delivering +10% campaign attributed sales and +20 bps conversion YOY• Led recommendation to implement AI software to optimize search/browse site experience and deliver +1.5% conversion improvement• Led PLP and PDP redesign initiative, with objective of improving click through to PDP and add to cart metrics• Lead channel marketing across site, email, organic social, events, influencers, PR and paid media• Grew social channel +32% in impressions and +6% in engagements YOY• Led SEO Content Audit and developed content plan to drive +1.6M visits and $1.2M in demand sales in year 1• Direct creative for all mid to upper funnel campaigns across Facebook, Instagram, YouTube, Affiliate and Influencers• Launched first retail pop up in NYC, increasing brand awareness, positive brand sentiment, new customer acquisition, customer reactivation and e-commerce halo of 50% of in-store sales• Developed 3-year brick-and-mortar strategy recommendation for CEO and CFO• Launched and operationalized new brand positioning across organization• Direct strategic and creative strategy for e-commerce product content on PDPs, including imagery for 125K products and copy for 60K styles• Led COVID marketing response plan, including fundraising efforts, partnership development and channel storytelling• Oversee 50+ person marketing across multiple functions and levels• Member of Executive Team

Oversaw all sales, marketing and operations in the US for London-based multi-channel luxury cycling apparel brand. Acted as the face of the brand in the US and responsible for activating and engaging the core customer. Led strategy and implementation for all US product launches, content, and campaigns.• Delivered 25%+ YOY revenue growth for four consecutive years• Key team member to launch DTC retail channel - 6 permanent stores and 6 pop ups• Directed GTM campaigns for key seasonal and capsule product launches across all consumer touchpoints (email, organic social, paid social, influencers, ambassadors, retail, PR)• Led paid and organic social media campaigns to drive retail and site traffic and brand awareness KPIs• Launched women’s specific ambassador program and community programming, activating over 15K women across ride series• Ideated top 10 metro community activation program called Rapha Rides, including educational and cultural event and retail programming, city guide and video content, and custom merchandise• Drove commercial and editorial strategy and communications calendar, including email, paid and organic social media, PR, long format written and video content and influencers• Responsible for driving narrative around US cycling scene across organic social channels and blog content• Launched and grew Rapha Cycling Club into largest member-based cycling club in the U.S., comprising over 4K members and 25% of global membership base• Secured partnership with Mini to be the official US vehicle of Rapha Cycling Club, providing 8 branded vehicles • Developed sports marketing campaign that activated Rapha’s World Tour team at US World Tour events • Designed national mobile event strategy, visiting over 100+ key events and engaging with 10,000+ customers

Responsible for driving brand equity, consumer engagement, distribution, velocity and market share for all CSG brands. Oversaw development of consumer and dealer communications, events, athlete activation, sponsorships, advertising, training/education, retail promotions and merchandising.• Directed Cannondale’s Pro Cycling Team launch, generating 60K online media impressions, 30K Facebook “engagements” and 1000 tweets reaching 1.5M followers• Developed CSG’s Product and Sales Training strategy and curriculum reaching 1200+ retailers• Developed Cannondale’s field demo program, delivering 200+ dealer product training sessions and 6000+ consumer demos• Grew Schwinn NA Distribution +33% vs PY, opening 55 new “A-level” Doors• Developed global product line, sales strategy and marketing toolkit for Schwinn and Mongoose brands

Oversaw all brand development, marketing communications, product management, new member acquisition, sales development, retention and revenue per member efforts.• Expanded brand to a national footprint and grew base from 13 to 46 locations, grew member base from 46K to 150K members and increased revenue from $80m to $340m during tenure• Developed national and local integrated marketing plans to achieve annual leads goals, including advertising, direct marketing, events/sponsorships/partnerships, online, grass roots• Responsible for developing the strategy and tactics to drive member acquisition, retention and revenue per member

Agile Industries was an interactive advertising agency focused on developing acquisition and retention-based digital marketing programs for the entertainment and publishing industries.

Saturn Network was an outsourced marketing department for technology companies, developing integrated marketing strategies and programs to launch and grow sustainable and revenue-generating businesses.