I own a consultancy that provides marketing support to financial services providers from global banks to fintech start-ups. I specialize in content strategy and development for growth businesses in evolving markets.I focus on the sectors I do because I am passionate about helping raise awareness of solutions that many people are unfamiliar with. The companies I work with usually need some extra marketing support to demystify products or services. I’m passionate about thinking through the best ways to position evolving financial services offerings. I love taking the lead on developing educational /strategy guides, thought leadership, and messaging. This work not only drives engagement and growth, but strengthens the brand.I love collaborating with motivated, innovative people in the industry and get good reviews as a teammate.:)----------------------------Some past work:* Launched HC Collins in 2019 and have since built out libraries of thought leadership content for banks, asset managers, alternative investment platforms, and digital asset trading systems.* Led the redesign of HSBC's U.S. issued market-linked CD and note offering documents, which were widely known as some of the best docs on the street.* Led marketing efforts for HSBC's award-winning/industry leading U.S. structured investments team* Sold hundreds of millions of dollars in UBS issued structured products/hedging transactions while leading the team’s marketing efforts in a high-growth business.* Created the first free writing prospectus template for a structured investment offering in the U.S. for UBS.* Developed the UBS intermediary structured note platform in the U.S. with a partner.What else...- 90s/Y2K country music obsessed- Decent photographer/aspiring gardener- Love fishing with my kids- Wait until 8th proponent - Family time's the best
Hc Collins
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Content Marketing Strategy And DevelopmentHc CollinsLarchmont, Ny, Us
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Content Marketing Strategy & DevelopmentHc Collins Oct 2019 - PresentUnited States- Plan for, and create content to grow awareness of the digital assets market and to help inform market participants on the power of blockchain in capital markets.- Write thought leadership articles on the potential benefits of digital securities, the need for regulation in the digital assets market, and the ways in which tokenization may create efficiencies.- Build out libraries of educational, insightful content for use on investment platforms and websites.- Create newsletters, announcements, and press releases for fintech firms in order to highlight growth and leadership.- Author asset class education articles and infographics on investments like: structured investments, annuities, target return ETFs, and various alternative investments.- Prepare case studies on investments and tech tools such as portfolio construction tools to analyze how structured investments align with a client’s objectives and risk tolerance.- Create key company publications such as annual reports and e-newsletters to highlight capabilities and growth for companies’ partners, investors, and clients.- Write perspectives articles aimed at raising awareness of the growing significance of alternative investments in managing wealth.- Clients include investment banks, asset managers, and leading fintech platforms.
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Marketing SpecialistHsbc Oct 2019 - Sep 2020- Work focused on creating strategy guides and video storyboards related to key initiatives including ESG and QIS structured product offerings.- Monthly analysis and reporting of marketing initiatives. -
Vp - Structured Investment, Equity Derivative MarketingHsbc Dec 2009 - Jan 2014 -
Structured Investment, Hedging & Monetization SalesUbs Investment Bank Jul 2004 - Jul 2008 -
Associate Ubs Wealth ManagementUbs Wealth Management Jul 2001 - Jul 2004
Hillary Collins Education Details
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Economics
Frequently Asked Questions about Hillary Collins
What company does Hillary Collins work for?
Hillary Collins works for Hc Collins
What is Hillary Collins's role at the current company?
Hillary Collins's current role is Content Marketing Strategy and Development.
What schools did Hillary Collins attend?
Hillary Collins attended Bucknell University.
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