Hillary Cormier Email & Phone Number

Houston, TX, US

Houston, Texas, United States

• Develops comprehensive copy roadmaps for WD-40 Precision Pen, contributing to a successful product launch and sellout achieving a remarkable 90% email open rate, focusing on technical and industrial applications.
• Crafts award-winning campaigns such as "Donate Your Hobby" for Safe Place for Youth, showcasing storytelling skills in the non-profit sector.
• Collaborates with art directors and creative teams to ideate and execute 360 marketing campaigns, maintaining consistent messaging across retail, social, and email channels.
• Conducts A/B tests to optimize B2B and B2C communication strategies, enhancing clarity and engagement with industry stakeholders.
• Revises and refines external and internal deck copy to align with business-to-business communications, incorporating feedback from stakeholders and clients.

• Synthesizes and analyzes extensive research to forecast trends and provide actionable insights tailored for businesses in various industries, including marketing, retail, and digital commerce
• Develops comprehensive B2B trend reports and case studies that delve into evolving media and marketing trends, consumer behavior insights, and emerging digital futures
• Collaborates closely with clients to understand their specific commerce challenges and opportunities, translating findings into strategic recommendations and innovative solutions
• Utilizes data-driven methodologies to identify and predict market shifts, empowering clients to stay ahead in competitive global markets
• Engages in continuous learning and industry immersion to maintain a deep understanding of evolving commerce landscapes, ensuring relevance and accuracy in trend forecasting

Selected from over 1,000 worldwide applicants for WGSN’s inaugural Future Makers Programme Mentored by WGSN Sr. Strategist in trend research, trend forecasting, and professional development Participated in trend forecasting and professional development sessions with WGSN professionals and fellow mentees

Houston, Texas, United States

Created brand voice, target personas, and guidelines for top brands with revenues of up to $13M. Wrote SEO-optimized blog content on various topics for DTC and affiliate sites.Supported brand strategy and creative planning through product and market research. Improved session and conversion rates >15% via optimized Amazon product listings. Presented.

Houston, Texas Area

Wrote, developed, revised, and edited product copy for 100+ products each day. Partnered with merchandising and dropship teams to drive Omni-Commerce business. Maintained product web pages and provided data entry, leveraging multiple tools and technologies to streamline UX.Collaborated with senior leaders to create copy best practices, maximizing SEO.

Houston, Texas Area

Assisted customers both on the sales floor and at cash wrap Worked to reach daily sales goals and membership signups Maintained store cleanliness and appearance

Houston, Texas Area

Designed HCP promotional brochureCreated graphics for HCP Annual Fund donor card and letterAssisted with production and organization of Spot Magazine Spring 2017 issueMaintained and updated Spot Magazine web archiveCoordinated ad sales for Spot Magazine

Greater New Orleans Area

Developed strategy for distribution of promotional materialsUpdated promotional materials at the venueContributed to writing of venue press releasesManaged and monitored social media during shows Photographed artists during performancesAssisted with street team activity in town and at festivals

Collaborated with team members on a national advertising campaign for Mary Kay CosmeticsConducted market research and distributed surveys, collecting 1000+ nationwide responsesDeveloped creative strategy, implementing a tv commercial, banner and print adsDesigned and developed concept for print adPhotographed and filmed focus groups and campaign.

Master Of Arts - Ma, Professional Communication & Digital Media

Bachelor Of Arts - Ba, Mass Communication

Minor - Legal Studies