Hillary Perry Email & Phone Number

Chicago, Il, Us

* Brand leadership spanning 10+ product launches, 4+ billion­-dollar brands, 30+ strategic workshops, and 2 award­-winning campaigns* Simultaneously managed multiple large portfolios of business, consisting of 2-3 products each, totaling $10+ million in organizational revenue* Demonstrated excellence in strategic planning and execution on a global scale, including launch readiness, go­-to­-market planning, targeting/segmentation, competitive pre­positioning, product positioning… Show more * Brand leadership spanning 10+ product launches, 4+ billion­-dollar brands, 30+ strategic workshops, and 2 award­-winning campaigns* Simultaneously managed multiple large portfolios of business, consisting of 2-3 products each, totaling $10+ million in organizational revenue* Demonstrated excellence in strategic planning and execution on a global scale, including launch readiness, go­-to­-market planning, targeting/segmentation, competitive pre­positioning, product positioning + value proposition, measurement/analytics guidance, campaign concepting, messaging, and final art, photo, testimonial & motion shoots* Spearheaded brand planning efforts, including 10-­year long­-range plans, 5­-year strategic plans, target segmentation, & lifecycle planning* Translated final strategic/tactical plans into appropriate internal staffing assignments reflective of the needs of the business* Lead efficient and effective execution across a broad spectrum of tactics, including print initiatives, video production, conventions & trade shows, CRM, social, SEM, and digital marketing initiatives* Evaluated and optimized the success of marketing campaigns leveraging leading and lagging analytics indicators* Generated $1-­2 million of organic growth year over year* Managed high­-performing teams of 5+ direct reports and 20+ cross­ functional partners Show less

* Demonstrated strong relationship building skills with leading medical experts from top US hospitals and universities* Spearheaded speaker training meetings & workshops hand-­in­-hand with marketing team and faculty counterparts* Evaluated and evolved the recruitment & implementation strategies for promotional speaker programs* Developed and mentored 2 junior employees

* Demonstrated expertise in efficient and effective tactical execution, including print production, video production, conventions & trade shows, CRM, and digital marketing initiatives* Lead day-­to­-day account management activities through a strong command of the brand, category, and competitive landscape* Managed across agency/client partners to identify synergies, opportunities for integrated promotional campaigns, and to ensure alignment across stakeholders*… Show more * Demonstrated expertise in efficient and effective tactical execution, including print production, video production, conventions & trade shows, CRM, and digital marketing initiatives* Lead day-­to­-day account management activities through a strong command of the brand, category, and competitive landscape* Managed across agency/client partners to identify synergies, opportunities for integrated promotional campaigns, and to ensure alignment across stakeholders* Facilitated market research measurement discussions and assisted in the design and development of research methodology Show less

* Demonstrated a thorough understanding of account management grounded in marketing best practices* Ensured the financial health of the account through monthly forecasting, invoicing, and scope of work development* Facilitated meetings and communications between agency, client marketing teams, and partners* Conducted competitive market monitoring and quarterly analyses