Hillary Burlbaw Email & Phone Number

Dallas, Texas, United States

Manage university partner performance, including leads and enrollments, of online undergraduate and graduate programs using digital assets, affiliate marketing, SEO/SEM, display and social platforms. Support client requests, manage creative branding, communications, field sales and reporting. Collaborate with cross-functional teams to ensure success regarding branding, messaging, budget, and goals.

Managed university partner performance using digital assets, leads, applications and enrollments. Collaborated with clients, internal teams (digital, creative, content and data) to create messaging and on-model attributes to ensure success. Led creation and development of industry and degree presentations for enrollment specialists, Managing Directors and Business Development team. Launched new online degree programs with university partners including creation of creative briefs, asset direction and approval, and training tools.

Dallas, Texas

Served as the primary brand steward of this $11 million non-profit organization’s brand and messaging. Oversaw the content, creation and strategy of the website, digital communications portfolio, social media efforts, marketing materials, as well as publicity, communications, and event marketing and logistics. • Strategized, led and managed marketing programs to raise $11 million annually. Included integrated direct mail, telemarketing, e-campaigns, and advertising that produced a 15% year-over-year donation increase.• Oversaw 55+ annual events, meetings and programs including event marketing creation, logistics, and on-site production and management.• Launched new website which resulted in user-friendly navigation, focused design and concise, updated content• Collaborated with volunteer leadership to implement Outreach & Engagement Grant process to expand awareness in the community, provide funding to organizations not already funded by Federation, and create “open-tent” perception to those not involved in Federation’s work resulting in increased goodwill.

Managed a team of brand managers in the launch and optimization of university brands’ online degree programs. Responsible for 10 active universities encompassing 30+ online degree programs. • Developed university brand and degree strategies as well as develop and execute marketing plans to optimize student acquisition, enrollment and retention • Directed cross-functional digital, creative and brand management teams in development of online and offline assets and media plans to support launch of new university brands and degrees

Directed marketing and promotional project management of several internal client departments for not-for-profit trade association. Designed and implemented marketing programs from conception to completion, including budget development and management, idea generation, implementation, delivery and results analysis.• Won International Academy of the Visual Arts 2010 Communicator Award of Excellence (highest honor) for creation of direct mail piece • Won International Academy of the Visual Arts 2010 Communicator Award of Distinction for creation of publication media kit • Won 1st Place Awards for marketing communications from International Association of Exhibitions & Events (IAEE) in 2005, 2007, 2008• Created and developed highly-effective, tradeshow promotion campaigns which attracted record-breaking attendance. Resulted in a 2% attendance increase and an industry Best Of Show award for marketing pieces.

Oversaw day-to-day creative projects of ~$10 million dollar promotional marketing company for both internal and external clients. Supervise internal and contract staff in execution of multi-task project activities.• Consistently met deadlines and project objectives resulting in satisfied customers and repeat creative business opportunities.• Ensured consistency of individual client’s graphic standards, branding, messaging and design for all collateral on a national basis.

Led client service activities for 15 key accounts, including Fortune 100 and 500 companies. Managed, coached and oversaw team of Account Executives.• Generated sales of ~$500,000 during two-year period.• Designed and oversaw $100,000 marketing campaigns for Fortune 100 and 500 companies. Resulted in increased sales, high customer satisfaction and client bounce-back traffic.• First point-of-contact for client sales and marketing inquiries.

Provided client service, marketing and execution for ~10 key accounts. Managed promotional products needs, research, pricing, sales incentive programs and consumer sweepstakes.• Generated sales of ~$335,000 during two-year period.• Ensured clients received creative product ideas, accurate pricing, execution, delivery and invoicing of projects.

Provided client service, marketing and execution for 3 key accounts at this promotional marketing agency. Managed promotional products needs, research, pricing, sales incentive programs and consumer sweepstakes.

Managed the workflow and resources of several clients involving creative services, copywriting and print production at this advertising and promotions agency. Handled multiple projects and maintained communication between the agency and account management.