As head of the growth marketing and sales enablement marketing team, I spearheaded initiatives to promote the widespread adoption of Arm's subscription licensing models, Arm Total Access and Arm Flexible Access. My role involved shifting the focus towards driving the consumption of Arm technology within these subscriptions, strategically aiming at upselling to higher tiers. To achieve this, my team and I implement a diverse range of targeted marketing programs that effectively address the entire marketing funnel.In addition to our core responsibilities, we played a crucial role in fostering collaboration between the sales and marketing teams. By ensuring seamless communication through sales communications, product briefings, content management, and collaborative event efforts. We bridged the gap between sales and marketing, fostering a cohesive approach that ultimately benefited the organization as a whole.

In my role, I drove corporate storytelling at Arm by developing compelling thought leadership content and supporting assets that effectively convey our messaging. Leading a dynamic team, I oversaw the creation of diverse content types, ranging from thought leadership papers and research reports to bylined articles, guides, the Arm Blueprint blog, and the Viewpoints podcast. My team was also responsible for crafting impactful ads, refining website copy, and developing assets like case studies and solution briefs.Our overarching objective was to tell the Arm story in a clear and resonant manner, always mindful of our audience and their specific needs. Through strategic content creation, we aimed to engage and inspire, ensuring that our narrative leaves a lasting impact on our stakeholders.

Developed and executed creative marketing campaigns for artificial intelligence/ machine learning, mobile, networking and server, EDA/partners and automotive businesses. Coordinated across marketing functions to deliver comprehensive stories about Arm to our target audiences.

My role focused on fostering organizational change and preserving a collaborative culture during NXP's second major transformation within a span of two years, driven by the anticipated acquisition by Qualcomm. My efforts were focused on empowering employees to navigate this transformative period while maintaining and enhancing our collaborative ethos.

My goals included developing NXP’s global reputation as an expert in the areas of security, payments and smart cities. I worked across BU, corporate communications, investor relations and government affairs to execute plans that drive growth business in those areas.

-Responsible for managing and driving customer-focused programs, integrated marketing campaigns and PR projects- Develop and implement PR strategies and plans, supporting corporate visibility, business units, application areas and segments that NXP serves- Global responsibility for orchestrating and optimizing NXP’s activity on social media- First point-of-contact of central marketing & communications for NXP USA

Managed marketing programs at Open-Silicon including messaging development, customer satisfaction surveys, public relations, corporate and product launches, presentation development, graphics and collateral creation, events participation, web content updates, promotional item creation, market research, and sales conference preparation.

Founded Dynamic Flow Marketing to offer marketing resources to semiconductor clients that lack full in-house resources. Manage PR and marcom activities for our clients in the semiconductor industry including ASICs, embedded Wi-Fi, timing ICs, GPON, semiconductor IP and powerline networking chip companies. Worked with clients on programs including messaging and industry audits, editorial/analyst relations, editorial calendars, speaking/panel opportunities, advertising, website content development, collateral development, and press release creation.

Worked with executives at clients as well as company team members to develop and execute marketing communications programs that demonstrated thought leadership, product innovation, and excellence in execution.Programs included analyst and editor relations, press release creation, event management, web content creation, product launches, and industry consortium PR.

Executed strategic public relations programs for Internet and software clients from start-up through IPO.