Hillary Williams

Hillary Williams Email and Phone Number

Chief Marketing Officer | Non-Executive Director | Senior Marketing Leader in Financial Services | Risk and Compliance | Marketing Transformation | Enabling commercially focused and digitally enabled strategic change @ Montanaro European Smaller Companies Trust Plc
Hillary Williams's Location
United Kingdom, United Kingdom
About Hillary Williams

I am a Senior Marketing Leader/CMO and Non-Executive Director with specialist experience in areas such as marketing transformation and marketing compliance and risk, working across the financial services sector with highly regulated and socially conscious organisations to deliver digitally enabled strategic change and commercial decision-making.Having gained considerable experience in Marketing Director roles with companies such as Green Flag, RBS Insurance and Sainsbury's Bank, more recently I have moved through various positions as Customer Marketing Director at Aegon UK, Brand and Marketing Director at Prudential and Global Marketing Director at M&G plc.My non-executive and board advisory portfolio includes my current NED and Trustee position at The Royal Lyceum Theatre in Edinburgh, as well as earlier exposure as a member of the Independent Governance Committee at Prudential. I have recently joined the Board of Montanaro European Smaller Companies Trust plc. With a reputation as a results-driven and decisive change agent with extensive multi-product and distribution knowledge across the FS ecosystem, I grow the top line and embed compliance frameworks while building high-performing, customer centric and accountable teams, able to work towards a shared goal. I have led several high profile digital, data and brand transformation initiatives. With strong financial and commercial acumen, I leverage detailed customer data and insights, drive impactful scale-up and start up projects and form collaborative stakeholder relationships, up to and including board level.Additionally, as a passionate advocate for EDI and ESG issues, I build inclusive cultures and guide corporate communications that align with organisational vision.

Hillary Williams's Current Company Details
Montanaro European Smaller Companies Trust Plc

Montanaro European Smaller Companies Trust Plc

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Chief Marketing Officer | Non-Executive Director | Senior Marketing Leader in Financial Services | Risk and Compliance | Marketing Transformation | Enabling commercially focused and digitally enabled strategic change
Hillary Williams Work Experience Details
  • Montanaro European Smaller Companies Trust Plc
    Non Executive Director
    Montanaro European Smaller Companies Trust Plc Sep 2024 - Present
  • Royal London
    Interim Marketing Director
    Royal London Aug 2024 - Present
    London, England, Gb
  • Royal Lyceum Theatre
    Board Trustee / Non-Exec Director
    Royal Lyceum Theatre Jan 2017 - Present
    Edinburgh, Gb
  • M&G Plc
    Global Brand And Marketing Director
    M&G Plc Dec 2019 - Jun 2023
    London, England, Gb
    In this newly created role, I built a digitally enabled and data insight-led marketing function across all business lines, overseeing teams in the UK, Asia and Europe. I headed marketing and brand strategies and acquisition and retention initiatives. I also acted as a member of the Independent Governance Committee for Prudential’s workplace pensions, risk committees, product and distribution committees and management committees for key business lines. Notable successes include brand strategy for the newly formed plc, strengthening marketing ROI and championing the digital agenda. I also delivered measurable improvements in marketing activities through functional restructuring, supporting strategic and corporate growth and performance.
  • M&G Plc
    Interim Global Brand And Marketing Director
    M&G Plc Oct 2019 - Dec 2019
    London, England, Gb
  • M&G Prudential
    Interim Chief Marketing Officer
    M&G Prudential Apr 2019 - Oct 2019
  • Prudential Uk
    Brand And Marketing Director
    Prudential Uk Sep 2017 - Oct 2019
    Fenchurch Street, England, Gb
    I was brought on board as Interim Head of D2C Marketing for Prudential UK to lead new value-add initiatives, before accepting a permanent role to create a centralised marketing function. I sat on several committees, including risk, and oversaw the marketing compliance function.Key projects included data control initiatives, creating a unifying brand and multichannel marketing strategies, optimising speed to market, digitisation and sponsorship successes. I created a centralised marketing function, prior to merging with M&G Investments, modernising marketing collateral and digital marketing.
  • High Performance Marketing Ltd
    Consultant/ Director
    High Performance Marketing Ltd Apr 2016 - Sep 2017
    Marketing Transformation, Marketing strategy, Data and Customer Insights and Analytics, Digital Marketing, Brand strategy, Customer Strategy, Multi-Channel Marketing Communications (Acquisition, Loyalty and Retention, B2B and D2C)Interim leadership.
  • Aegon
    Customer Marketing Director
    Aegon Sep 2013 - Mar 2016
    The Hague, South Holland, Nl
    I was brought in to establish and lead the D2C marketing function to introduce a new self-service digital pension offering to market. Within two months I took on responsibility for all marketing and PR (D2C, Workplace and Adviser), creating synergies and budget efficiencies via transformational change. I was also a member of the global marketing comms committee in the Hague.
  • Sainsbury'S Bank
    Marketing Director
    Sainsbury'S Bank 2007 - 2013
    Edinburgh, Scotland, Gb
    Member of the Executive Management team, with FSA approved status, reporting to the CEO.Responsible for setting the strategic direction for marketing through transformational change programmes and driving multichannel marketing across diverse retail banking products. Key achievements included optimising data analytics to create a multi-product rewards proposition and messaging that significantly enhanced our in-store marketing capability.
  • Uki Partnerships, Rbs Insurance
    Marketing Director
    Uki Partnerships, Rbs Insurance 2002 - 2007
    UKI Partnerships was the partnership division of RBS Insurance (recently re-absorbed into Direct Line Group, and re-branded Brand Partners) At this time, UKI Partnerships offered white labelled motor, home, pet and travel insurance, creditor, and home emergency products. There were over 40 scale partners, with GWP turnover of £2 billion. Operating at Executive level with FSA Approved Person status, responsible for the leadership of innovative white label marketing strategies, and proactive marketing consultancy to drive customer acquisition, retention and profitable customer life-time value.
  • Green Flag Group
    Marketing Director
    Green Flag Group 2000 - 2002
    Reporting to the Managing Director and responsible for defining the strategic direction for all elements of the marketing mix for the newly formed "partnership" division of Direct Line Group.
  • Green Flag Group
    Marketing Director
    Green Flag Group 1998 - 2000
    Member of the Executive Management Board, reporting to the Chief Executive.Responsibilities included P&L responsibility for the breakdown retail business, new product development, product and pricing strategies for retail and partnership channels. Led a full marketing communications strategy, including TV, sponsorship, exhibitions, PR, press, direct marketing, internal communications and e-commerce. Developed the Green Flag brand transition from National Breakdown, through Team England football sponsorship optimisation, and effective communications strategies.

Hillary Williams Education Details

  • The University Of Sheffield
    The University Of Sheffield
    Ba Dual Hons Degree In French And Business Studies
  • Harvard Business School
    Harvard Business School
    Executive Leadership Programme

Frequently Asked Questions about Hillary Williams

What company does Hillary Williams work for?

Hillary Williams works for Montanaro European Smaller Companies Trust Plc

What is Hillary Williams's role at the current company?

Hillary Williams's current role is Chief Marketing Officer | Non-Executive Director | Senior Marketing Leader in Financial Services | Risk and Compliance | Marketing Transformation | Enabling commercially focused and digitally enabled strategic change.

What schools did Hillary Williams attend?

Hillary Williams attended The University Of Sheffield, Harvard Business School.

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