Hillary Williams Email and Phone Number
I am a Senior Marketing Leader/CMO and Non-Executive Director with specialist experience in areas such as marketing transformation and marketing compliance and risk, working across the financial services sector with highly regulated and socially conscious organisations to deliver digitally enabled strategic change and commercial decision-making.Having gained considerable experience in Marketing Director roles with companies such as Green Flag, RBS Insurance and Sainsbury's Bank, more recently I have moved through various positions as Customer Marketing Director at Aegon UK, Brand and Marketing Director at Prudential and Global Marketing Director at M&G plc.My non-executive and board advisory portfolio includes my current NED and Trustee position at The Royal Lyceum Theatre in Edinburgh, as well as earlier exposure as a member of the Independent Governance Committee at Prudential. I have recently joined the Board of Montanaro European Smaller Companies Trust plc. With a reputation as a results-driven and decisive change agent with extensive multi-product and distribution knowledge across the FS ecosystem, I grow the top line and embed compliance frameworks while building high-performing, customer centric and accountable teams, able to work towards a shared goal. I have led several high profile digital, data and brand transformation initiatives. With strong financial and commercial acumen, I leverage detailed customer data and insights, drive impactful scale-up and start up projects and form collaborative stakeholder relationships, up to and including board level.Additionally, as a passionate advocate for EDI and ESG issues, I build inclusive cultures and guide corporate communications that align with organisational vision.
Montanaro European Smaller Companies Trust Plc
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Non Executive DirectorMontanaro European Smaller Companies Trust Plc Sep 2024 - Present -
Interim Marketing DirectorRoyal London Aug 2024 - PresentLondon, England, Gb -
Board Trustee / Non-Exec DirectorRoyal Lyceum Theatre Jan 2017 - PresentEdinburgh, Gb -
Global Brand And Marketing DirectorM&G Plc Dec 2019 - Jun 2023London, England, GbIn this newly created role, I built a digitally enabled and data insight-led marketing function across all business lines, overseeing teams in the UK, Asia and Europe. I headed marketing and brand strategies and acquisition and retention initiatives. I also acted as a member of the Independent Governance Committee for Prudential’s workplace pensions, risk committees, product and distribution committees and management committees for key business lines. Notable successes include brand strategy for the newly formed plc, strengthening marketing ROI and championing the digital agenda. I also delivered measurable improvements in marketing activities through functional restructuring, supporting strategic and corporate growth and performance. -
Interim Global Brand And Marketing DirectorM&G Plc Oct 2019 - Dec 2019London, England, Gb -
Interim Chief Marketing OfficerM&G Prudential Apr 2019 - Oct 2019
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Brand And Marketing DirectorPrudential Uk Sep 2017 - Oct 2019Fenchurch Street, England, GbI was brought on board as Interim Head of D2C Marketing for Prudential UK to lead new value-add initiatives, before accepting a permanent role to create a centralised marketing function. I sat on several committees, including risk, and oversaw the marketing compliance function.Key projects included data control initiatives, creating a unifying brand and multichannel marketing strategies, optimising speed to market, digitisation and sponsorship successes. I created a centralised marketing function, prior to merging with M&G Investments, modernising marketing collateral and digital marketing. -
Consultant/ DirectorHigh Performance Marketing Ltd Apr 2016 - Sep 2017Marketing Transformation, Marketing strategy, Data and Customer Insights and Analytics, Digital Marketing, Brand strategy, Customer Strategy, Multi-Channel Marketing Communications (Acquisition, Loyalty and Retention, B2B and D2C)Interim leadership.
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Customer Marketing DirectorAegon Sep 2013 - Mar 2016The Hague, South Holland, NlI was brought in to establish and lead the D2C marketing function to introduce a new self-service digital pension offering to market. Within two months I took on responsibility for all marketing and PR (D2C, Workplace and Adviser), creating synergies and budget efficiencies via transformational change. I was also a member of the global marketing comms committee in the Hague. -
Marketing DirectorSainsbury'S Bank 2007 - 2013Edinburgh, Scotland, GbMember of the Executive Management team, with FSA approved status, reporting to the CEO.Responsible for setting the strategic direction for marketing through transformational change programmes and driving multichannel marketing across diverse retail banking products. Key achievements included optimising data analytics to create a multi-product rewards proposition and messaging that significantly enhanced our in-store marketing capability. -
Marketing DirectorUki Partnerships, Rbs Insurance 2002 - 2007UKI Partnerships was the partnership division of RBS Insurance (recently re-absorbed into Direct Line Group, and re-branded Brand Partners) At this time, UKI Partnerships offered white labelled motor, home, pet and travel insurance, creditor, and home emergency products. There were over 40 scale partners, with GWP turnover of £2 billion. Operating at Executive level with FSA Approved Person status, responsible for the leadership of innovative white label marketing strategies, and proactive marketing consultancy to drive customer acquisition, retention and profitable customer life-time value.
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Marketing DirectorGreen Flag Group 2000 - 2002Reporting to the Managing Director and responsible for defining the strategic direction for all elements of the marketing mix for the newly formed "partnership" division of Direct Line Group. -
Marketing DirectorGreen Flag Group 1998 - 2000Member of the Executive Management Board, reporting to the Chief Executive.Responsibilities included P&L responsibility for the breakdown retail business, new product development, product and pricing strategies for retail and partnership channels. Led a full marketing communications strategy, including TV, sponsorship, exhibitions, PR, press, direct marketing, internal communications and e-commerce. Developed the Green Flag brand transition from National Breakdown, through Team England football sponsorship optimisation, and effective communications strategies.
Hillary Williams Education Details
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The University Of SheffieldBa Dual Hons Degree In French And Business Studies -
Harvard Business SchoolExecutive Leadership Programme
Frequently Asked Questions about Hillary Williams
What company does Hillary Williams work for?
Hillary Williams works for Montanaro European Smaller Companies Trust Plc
What is Hillary Williams's role at the current company?
Hillary Williams's current role is Chief Marketing Officer | Non-Executive Director | Senior Marketing Leader in Financial Services | Risk and Compliance | Marketing Transformation | Enabling commercially focused and digitally enabled strategic change.
What schools did Hillary Williams attend?
Hillary Williams attended The University Of Sheffield, Harvard Business School.
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