Hillary Barber Email & Phone Number

San Francisco Bay Area

• Drove strategic planning and concepting for e-commerce and traditional retail marketing initiatives.• Developed and executed robust campaigns across the business, including acquisition, retention, growth, creative, promotions, product, merchandising, customer service, retail and partnerships. • Led the development of thredUP’s annual industry report rooted in customer insights and industry research. • Created thoughtful campaign briefs used to activate cross-functional teams to… Show more • Drove strategic planning and concepting for e-commerce and traditional retail marketing initiatives.• Developed and executed robust campaigns across the business, including acquisition, retention, growth, creative, promotions, product, merchandising, customer service, retail and partnerships. • Led the development of thredUP’s annual industry report rooted in customer insights and industry research. • Created thoughtful campaign briefs used to activate cross-functional teams to deliver against marketing goals and objectives.• Analyzed campaign performance across owned, earned and paid channels. Show less

San Francisco Bay Area

• Consulted for R/GA as the Director of Social Media working to design a cross-platform socialmarketing strategy aimed at generating Windows 8 interest and conversation.• Partnered with independent creative agency to develop and pitch holistic marketingcampaign concepts and media tactics for the launch of a major entertainment product.• Contributed to product design, brand identity and marketing efforts for the restaurant group ThePlant Café Organic.

•Owner of Pogo’s Facebook business establishing the product roadmap, forecast, and direct marketing efforts to deliver P&L results. •Managed the launch of Pogo Facebook surpassing a customer acquisition goal of 1 million monthly users.•Aggressively optimized performance media and direct marketing vehicles to maximize ROI on customer acquisition efforts.•Defined product features and directed cross-functional teams to meet desired dev goals.•Analyzed product performance metrics… Show more •Owner of Pogo’s Facebook business establishing the product roadmap, forecast, and direct marketing efforts to deliver P&L results. •Managed the launch of Pogo Facebook surpassing a customer acquisition goal of 1 million monthly users.•Aggressively optimized performance media and direct marketing vehicles to maximize ROI on customer acquisition efforts.•Defined product features and directed cross-functional teams to meet desired dev goals.•Analyzed product performance metrics and applied results to improve future development and marketing plans.•Responsible for developing ongoing competitive analysis and best practices. Show less

•Modeled EA’s web 2.0 and social media strategy, business development plans, and content publishing efforts.•Established EA partnerships and brand presence across YouTube, Facebook, Twitter and other key emergent platforms driving over a half billion video views and a million fans across channels. •Lead the development of EA’s first social game and app initiatives driving marketing and revenue value for The Sims, Spore and other top brands. •Collaborated with Facebook, Microsoft and… Show more •Modeled EA’s web 2.0 and social media strategy, business development plans, and content publishing efforts.•Established EA partnerships and brand presence across YouTube, Facebook, Twitter and other key emergent platforms driving over a half billion video views and a million fans across channels. •Lead the development of EA’s first social game and app initiatives driving marketing and revenue value for The Sims, Spore and other top brands. •Collaborated with Facebook, Microsoft and EA SPORTS to carry out the break through integration of Facebook Connect in a video game with Tiger Woods for Xbox 360.•Developed innovative marketing campaigns mixing paid and earned media programs to build brand awareness and drive engagement.•Pioneered the first YouTube publishing feature integration in the video game space driving over 200k user generated video and over 9MM video views.•Managed original content and publishing opportunities with partners like Facebook, MySpace, Google, YouTube, Yahoo, MTV and ESPN. Show less

•Global advertising lead for 60 annual TV, print, and online marketing campaigns.•Evaluated media sales opportunities and managed multi-million dollar media campaigns.•Established and managed productive advertising agency and sales relationships serving as key liaison across the EA Games product portfolio. •Orchestrated an integrated team of product, agency and business partners throughout the campaign development and execution process.

Ba

Bachelor'S Degree