Hillary Esquina Email and Phone Number
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As a passionate and innovative digital marketing strategist, I specialize in developing forward-thinking strategies that drive growth, engage audiences, and optimize the user journey. With a strong foundation in content creation and storytelling, I've lead and contributed to award-winning projects with a focus on cultivating and nurturing post-engagement conversion. I have a proven track record of executing data-driven campaigns that blend creativity with actionable insights. My expertise spans content strategy, UX, campaign optimization, and multi-channel marketing, with a focus on enhancing user experience and driving measurable results. I excel in developing strategic plans for engagement, lead generation, and brand awareness, while producing effective marketing, fundraising, and promotional content. I thrive in leading teams to execute high-impact, results-driven marketing initiatives, from small-scale projects to large, complex campaigns. Whether optimizing ongoing efforts or launching new initiatives, I lead with a vision focused on innovation, collaboration, and measurable success.
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Director Of Digital And Social MediaTranslash MediaWoodbridge, Va, Us
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Director, Digital & Content StrategyHuman Rights Campaign Jun 2023 - PresentWashington, Dc, Us- Develop, launch, and manage multichannel digital marketing campaigns, including website and content development, social media marketing, SEO, CRO, and paid media- Lead, execute, and maintain HRC’s digital content, website, and editorial calendar strategies- Spearhead strategies and tactics to improve engagement, conversions, brand awareness, and key performance indicators on digital content and digital platforms- Collaborate with cross-functional teams to ensure the integration of optimizations and the effectiveness of initiatives and user experiences across digital platforms- Analyze and track data, trends, and insights to optimize digital marketing and social media channels and make data-driven decisions that drive impact and results- Manage, mentor, and support four direct reports and oversee management of vendor relationships- Develop and manage the digital budget, provide regular reporting and analysis on performance and ROI, and identify new opportunities that drive growth and engagement -
Deputy Director Of Digital & MarketingHuman Rights Campaign Aug 2022 - Jun 2023Washington, Dc, Us- Develop and implement multichannel digital marketing strategies, including website development, social media marketing, SEO, CRO, cause marketing, and online advertising- Maintain editorial calendar and lead the creation of creative, timely content for the website, blog, and social media- Collaborate with cross-functional teams to ensure integration and optimization of initiatives- Analyze data and insights to optimize digital marketing and social media channels and make data-driven decisions that drive impact and results- Manage, mentor, and support three direct reports- Develop and manage the digital marketing and social media budget, and provide regular reporting and analysis on performance and ROI- Track emerging digital marketing and social media trends and technologies and identify new opportunities to drive growth and engagement
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Co-Owner/Producer & WriterRepresenation Matters Llc Jun 2018 - PresentI co-own Representation Matters Productions with my wife. We help produce independent LGBTQ films and web series. PASSAGE (web series, 2019-present)HOLIDAY HELP DESK (short film, 2019)MY LOVE (short film, 2021)
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Director Of Content MarketingDefenders Of Wildlife Mar 2020 - Jul 2022Washington, Dc, Us- Innovate and oversee social media, website, and content marketing strategies to engage and increase digital audiences, website traffic, and conversions- Develop and execute the digital editorial calendar; including maintaining brand and tone, leading multichannel campaigns, and incorporating thought leadership for executive staff- Track, analyze, and report on metrics and analytics, including CTR, KPI, and conversions- Identify, advise, develop, and collaborate with cross-functional teams on Marketing strategies- Manage and mentor an internal team and supervise the day-to-day process and workflow- Maximized organic social media revenue streams; meeting FY22 goals by 125%- Spearheaded brand strategies and tactics to increase organic social media and website conversion rates; 22% continued growth in FY22- Increased audiences by 174% and engagement by 614% on all current and new social media platforms within 12 months -
Web Marketing And Social Media ManagerDefenders Of Wildlife Jan 2017 - Mar 2020Washington, Dc, Us- Oversee the organization's social media and content strategy- Create and schedule daily social media posts and content- Manage the digital content associate and social media associate- Track and analyze key performance metrics- Increased audiences by 174% and engagement by 614% on all current and new channels, including Instagram and LinkedIn, within 12 months
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Senior Manager, MultimediaNational Wildlife Federation Sep 2014 - Jan 2017Reston, Va, Us- Responsible for all philanthropic, internal and online video for the organization- Create a wide variety of high quality & compelling content to support NWF’s strategic goals - Conceptualized, wrote and implemented a Video Strategy for National Wildlife Federation- Responsible for full product cycle of delivering multi-media projects through conception, script writing, production, post-production and the content’s completion & distribution across the complete range of online platforms - Provide key insight and implemented major marketing & brand guidelines for online video content - Manage all multimedia interns, outside vendors, freelancers and contracts- Revitalized NWF’s online video platforms including YouTube, which resulted in a 432% rise in weekly view rate - Troubleshoots fast and efficiently with video production, web and software problems- Oversee all audio/visual/multi-media needs & production for Conservation Awards Gala & NWF 3-Day Annual Meeting -
Multimedia Content ProducerNational Wildlife Federation Oct 2011 - Sep 2014Reston, Va, Us- Creative lead for all philanthropic, internal and online video for the organization- Creating a wide variety of high quality and compelling content to support NWF’s strategic goals- Responsible for full product cycle of delivering multimedia projects from conception, script writing, production, post production and the content’s completion and distribution across the complete range of online platforms- Provided key insight and implemented major marketing & brand guidelines for online content- Managing all outside vendors, freelancers and contracts- Revamped NWF’s online video platforms, including YouTube, which resulted in a 432% rise in weekly view rate - Troubleshooting video production, web and software problems fast and efficiently- Overseeing all audio/visual/multi-media requirements and production for Conservation Awards Gala and NWF 3-Day Annual Meeting
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Multimedia Producer/ Audio Visual Technician SpecialistNew America Foundation Mar 2011 - Sep 2011Washington, Dc, Us-Responsible for over 200 annual events & all multimedia components including webcasts, photography & highlight clips -Archived and managed all media assets-Developed the media strategy; including building a YouTube & Twitter audience gaining over 2000 subscribers in week 1-Oversaw the management, coordination & delivery of audiovisual services for events & multimedia projects -
Segment ProducerNewschannel8/Tbd.Com Jun 2010 - Mar 2011-Produce, shoot and edit natural sound video pieces without track for on-air and web viewing -Directed all digital media within Brightcove and building webpages for the featured stories -Served as liaison between web and TV for all matters of video -Oversaw editing for all segment producers and web reporters -Worked on and handled multiple stories at one time
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Video EditorWjla-Tv/ Newschannel8 May 2007 - Jun 2010-Worked on 12 newscasts per day from news, entertainment, lifestyle, politics, etc-Edited special project pieces such as Oscar preview, Haiti earthquake & MD Governor’s Race Preview-Met deadlines in fast-paced situations like the Washington DC Metro Crash, Fort Hood shootings & Gulf oil spill
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Producer/Editor Production InternPlumtv Aspen, Co 2006 - 2007-Produced, shot and edited video segments for on-air and web viewing -Added video content on the website after segments aired on TV -Set up equipment including lights, cameras, audio -Served as team leader and oversaw multiple projects and lead team meetings
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Assistant Manager / PhotographerSharpshooter Imaging Oct 2004 - Jan 2006Wheat Ridge, Co, Us- Lead photographer- Was in charge of scheduling 10 photographers for multiple shoots during the week.- Handled daily business operations including budgets, scheduling and ordering supplies. -
Production SpecialistPwc Television Network Oct 1998 - Jul 2002-Worked as Director/Producer on 7 nationally televised Kennedy Center Live events -Worked over 125 hours of regional live air time and over 30 hours of national live airtime -Worked on over 20 Kennedy Center live events -Wore multiple hats over all productions including director, producer, technical
Hillary Esquina Skills
Hillary Esquina Education Details
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Full Sail UniversityFilm And Video Production -
Cd HyltonTelevision Production
Frequently Asked Questions about Hillary Esquina
What company does Hillary Esquina work for?
Hillary Esquina works for Translash Media
What is Hillary Esquina's role at the current company?
Hillary Esquina's current role is Director of Digital and Social Media.
What is Hillary Esquina's email address?
Hillary Esquina's email address is he****@****ers.org
What is Hillary Esquina's direct phone number?
Hillary Esquina's direct phone number is +170360*****
What schools did Hillary Esquina attend?
Hillary Esquina attended Full Sail University, Cd Hylton.
What are some of Hillary Esquina's interests?
Hillary Esquina has interest in Social Services, Civil Rights And Social Action, Education, Human Rights, Animal Welfare.
What skills is Hillary Esquina known for?
Hillary Esquina has skills like Video Production, Video, Social Media, Video Editing, Storytelling, Blogging, Broadcast, New Media, Digital Media, Multimedia, Television, Final Cut Pro.
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