Hillary Evans Email & Phone Number

Evans, Ga, Us

Denver, Colorado, Us

• Lead a marketing team across 53 different tech companies spanning diverse industries such as wellness, payments, healthcare, remodeling, digital marketing, security, and field services, with the objective of consolidating the companies across industry verticals. • Instituted a streamlined Lifecycle Marketing request submission queue, complete with SLAs, fostering efficient cross-functional project tracking and management for the team.• Build and optimize lead scoring, attribution, and lead generation campaigns to ensure proper lead sourcing and handoff to sales.• Strategized and implemented targeted marketing campaigns aimed at improving conversion and retention rates for distinct segments throughout the lead-to-customer lifecycle journey.• Held responsibility for overseeing multiple Marketing Automation Platforms (MAPs), including Marketo, Hubspot, Constant Contact, and Mailchimp. Successfully managed the integration of various tools within MAPs, such as Sendoso, Chili Piper, Calendly, Ring Lead, Survicate, Facebook Lead Ads, LinkedIn Ads, Zoom, and Go To Webinar.

Hoboken, Nj, Us

• Heading a team of Marketing Automation professionals to build automation nurture campaigns through many conversion points in the customer journey while collaborating with five different sales teams within the organization to streamline customer communications. • Supporting the Student Journey Application product to synchronize in-app and email notifications between sales and marketing to applicants for real-time and time-sensitive updates to the product. (The largest sales and marketing tech product enhancement to date for Wiley.)• Responsible for maintaining a cohesive messaging strategy across the entire online student experience including email, mobile, in-app, and web.• Proactively drive technological advancements by creating enhancement requests. Focus areas include improving integrations, CRM functionality, personalization capabilities, and SMS features, all aimed at engaging and retaining prospects while enhancing the overall customer experience.

Hoboken, Nj, Us

• Identify opportunities for scalability and efficiency through digital tools, fostering an integrated technology stack to optimize end-user experience, data management, and reporting. • Establishing multi-departmental data quality standards with validation requirements. Drive and manage data optimization solutions to facilitate robust business insights. • Coordinate with business stakeholders across various departments to diagnose data management challenges. Supervise the design and delivery of technology solutions and strategies aligning with the unit’s current and future business objectives.• Manage and develop a team of specialists dedicated to enhancing the value of data, improving processes, meeting data requirements, and optimizing reporting. The team plays a crucial role in supporting the organization’s largest point of revenue.

Hoboken, Nj, Us

● Crafted a robust data architecture supporting automated campaigns for +70 brand identities and +1500 products. The architecture enables the delivery of customized content via SMS and Email.● Spearhead ongoing system enhancements, process improvements, documentation, problem-solving efforts, and maintaining marketing data integrity throughout the organization.● Utilize communication preferences and data insights as guiding factors in making key decisions for mapping customer journey strategies across marketing automation channels. ● Defined the roadmap for the development and enhancements for Acoustic and Salesforce Sales Cloud, ensuring alignment with organizational goals.● Continuous professional development on Acoustic, Content Hub, and Salesforce CRM releases and capabilities through conferences, webinars, Acoustic training portal, and certifications.

Hoboken, Nj, Us

- Assisted with link building, keyword research, HTML improvements, and tasks to help with rankings.- Tracked top keywords and competitors, analyzed the market for niches and opportunities using tools such as SEO Clarity, Google Keyword Planner, SEMrush, and MOZ Keyword Explorer.- Reviewed existing content periodically and proposed revisions for optimal ranking opportunities.- Suggested new content topic ideation to boost site volume and awareness.

Alpharetta, Ga, Us

- Collaborated with sales team to generate strategic goals to find qualified sales leads and contact them by phone. - Researched and defined new target markets, generated resourceful marketing content, utilized CRM system to create drip campaigns for nurture marketing, conducted A/B test, and maintained and built social media channels. - Created training documentation for new hires to educate and integrate them into the company’s processes and procedures.

- Leveraged technology to transform the Residence Assistant annual budgeting process from manual to online for efficiency. - Organized and maintained all office documents, student files, and mail processing- Responded to all walk in and telephone inquiries exchanged with current and prospective students and parents.

Bachelor'S Degree, Marketing

Education record