Hillary Federico

Hillary Federico Email and Phone Number

Strategic storyteller experienced in copywriting, social media and video production | Co-owner of Frame + Focus @ Frame + Focus Media
Hillary Federico's Location
Providence County, Rhode Island, United States, United States
Hillary Federico's Contact Details

Hillary Federico work email

Hillary Federico personal email

Hillary Federico phone numbers

About Hillary Federico

Every brand has stories to tell—stories that will not only engage, delight and inform its audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content that meets their objectives.Currently, I am a freelance writer and social media specialist, and I’ve collaborated with companies such as Matador Network, the U.S. Army Marketing and Research Group, MapQuest and LifeProof.If you have a project I can help with, please get in touch.My specialties include digital media, writing, copyediting, web analytics, consumer behavior, brand awareness, and community and public outreach.My technical skills include: Proficiency of Adobe Suite (including Photoshop, Lightroom, Illustrator and Premier Pro), Microsoft Office Suite (including Word, PowerPoint, Excel), Google Analytics, Website Creation (on SquareSpace, WordPress, Concrete5, Wix), HTML & CSS, Social Media Platforms (including Facebook, Twitter, Instagram, SnapChat, Periscope and YouTube).

Hillary Federico's Current Company Details
Frame + Focus Media

Frame + Focus Media

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Strategic storyteller experienced in copywriting, social media and video production | Co-owner of Frame + Focus
Hillary Federico Work Experience Details
  • Frame + Focus Media
    Co-Owner, President
    Frame + Focus Media Jan 2018 - Present
    Westerly, Rhode Island, Us
    Stories, the way we see it, are the currency of our lives. They’re the things that connect us as human beings, keeping us interested in the people, places and things that matter.At Frame + Focus, our goal is simple: Tell great stories that influence behavior. Co-founded by two award-winning storytellers, Frame + Focus' team has devoted their lives to creating authentic, thoughtful photo and video content for non-profits, DMOs and outdoor-focused brands. With every photo, film and sentence, our goal is to raise people's awareness of the world, both beyond and within themselves. Past clients have included:• Duolingo• IBM• First Lite• Ivory Ella/ Save the Elephants• Visit ABQ• Durango Area Tourism
  • Titan Energy New England
    Corporate Communications Specialist
    Titan Energy New England Feb 2017 - Present
    Hartford, Connecticut, Us
    As Titan's Corporate Communications Manager, I am responsible for managing all internal and external communications for the company ensuring its messages are consistent.My responsibilities include:-Developing an integrated communications strategy for the company incorporating PR, Marketing and Online.-Implementing communications plans and strategies to increase brand awareness and recognition for the organisation.-Developing relationships with key media to secure and grow media coverage both online and offline.-Writing US press releases for local and national media.-Monitoring press stories relating to the company and its brand and maximising opportunities for positive PR and playing down any negative PR.-Collating and analyzing current communications and messages and ensuring consistency.-Communicating brand to internal employees and stakeholders.-Overseeing the annual communications budget and ensuring its use is fully maximized.
  • Miles Partnership
    Field Producer
    Miles Partnership Jun 2019 - Present
    Sarasota, Fl, Us
    On-set support for the Miles video team. My on-location responsibilities include helping the lead videographer with equipment, getting location and talent releases signed, talent management assistance, time/schedule management, tracking shot notes for the videographer and editor, etc.
  • Zero Hour
    Social Media And Content Manager
    Zero Hour Jan 2021 - Jun 2021
    Stamford, Ct, Us
    Responsibilities Include:• Develop content for ZHH blog and regularly update it with relevant content• Manage all ZHH and Zedic social media accounts such as Twitter, Facebook, Instagram, and LinkedIn• Engage actively and constructively with clients and prospects• Grow brand awareness through social media channels• Ensure consistency of ZHH brand in all writing• Create and execute a comprehensive plan to grow and maintain followers through social media platforms• Design and maintain a full editorial calendar for posts that are timely, relevant, and engaging• Monitor progress consistently through data analytics, make decisions based on customer insights• Nurture an online community of ZHH and Zedic users to add value for clients through connection with each other and shared appreciation for what we do
  • Ivory Ella
    Marketing Copywriter
    Ivory Ella Jan 2019 - Jan 2021
    Westerly , Rhode Island , Us
    You have personality. So does your business. My theory: Words can have personality too! To help Ivory Ella connect with its customers, I work alongside members of the brand's marketing team to craft welcoming website and social copy that converts. Utilizing upcoming campaigns, social metrics and the team's overall brand vision, my goal is to put together a unique and engaging message that delivers and still feels true to their business.
  • Structural Graphics
    Digital Marketing + Content Creator
    Structural Graphics Jan 2016 - Jan 2021
    Essex, Ct, Us
    Assess social media needs, outline opportunities, and prescribe specific actions for long-term social media success.Work to ensure brand integrity, compliance with various social media platforms, and best practices for future development and communication.Find tools to track performance, opportunities and management based on budget, resources and environments.Conducted a social media audit meant to diagnose the company's current approach across the various social platforms and offered a strategy for ways to improve it.Engage in blog strategy development: This may include crafting ideas for blog posts, writing the posts themselves, showing how to comment on other blogs to build awareness, etc.Engage in social profile development (as needed): Showing what social networks SG's audience is gravitating toward and creating new accounts (as needed) to keep up with the two-way conversation going on.YouTube development: Improving and streamlining the process to film SG's YouTube videos. This includes on-air time, helping to refine a script or assist in improving the visual presence of the footage.
  • Local Agency
    Director Of Digital Engagement
    Local Agency Jan 2017 - Jan 2018
    Au
    Deep River Snacks is a growing, mission-driven brand of "better-for-you" kettle chips based out of Deep River, CT. We “give a chip” about crafting the world’s best tasting chips, using simple, non-GMO ingredients, and using our brand as a platform to give back to our community. To that end, we utilize the back of our bags to promote a charity partner that has personally affected an employee and we’re committed to donating 10% of net profits to charity each year. Our snacks can be found nationwide at fine delis and restaurants, grocery and convenience stores, mass and club outlets, and even airports! • Drive brand awareness and loyalty through engaging campaigns, brand collaborations and creative content • Manage and create all blog content for brands' websites• Oversee the strategy and creation of all content for brands' social media outlets• Maintain relationships with a variety of current influencers throughout the U.S., and research and vet new influencers who fit our brand strategy• Strategize and implement paid social media campaigns based on key verticals• Use analytic tools to monitor and report on specific KPIs, and offer recommendations on how to continually improve practices based on brand's yearly goalswww.deepriversnacks.com | www.wehonchos.com@deepriversnacks | @wehonchos
  • Freelance Editor/Writer
    Travel Writer
    Freelance Editor/Writer Oct 2014 - Dec 2017
    Us
    Write about a variety of travel-themed topics, including different aspects of the transportation and hotel industries, culture, historical destinations, ecology, adventure, vacationing, profiles of different places, and international current events.Guide (or even take over) companies' media channels to make them super alluring, relevant and most importantly, results driven.Past clients have included:• Matador Network• Elite Daily• MapQuest• Destinations Magazine• SmartWool
  • Lifeproof
    Content Creator
    Lifeproof Apr 2016 - Aug 2016
    San Diego, California, Us
    One of two people selected in a nationwide contest to represent LifeProof, EarthRoamer, Verizon and Garmin on a 15-week road trip throughout the western U.S.Assisted with brand development, web site traffic growth, public relations and social media strategy.Generated interest in each company's products/ services through audio, visual and written content. Took over LifeProof's real-time social media accounts (SnapChat, Periscope, Facebook Live, etc.) to connect and increase engagement with followers. The purpose was to get others involved with the trip and required us to answer questions, respond to comments and share details of the products in a timely manner.Represented LifeProof and EarthRoamer at various sponsored events, including Overland Expo West, Summer X Games, The Crossfit Games and the U.S. Open of Surfing.
  • Ricky Schroder Productions
    Script Writer - "Starting Strong"
    Ricky Schroder Productions Apr 2015 - Jun 2015
    Gathered information on Prospects and Alumni for information on home packages and alumni packages for "Starting Strong Season 3" episodes.Ensured that copy for each scene was clear, accurate, and intelligent, reflecting appropriate messaging for the U.S. Army.Worked with Executive Producers and top-ranking Army personnel to convey appropriate brand messaging and to tailor stories to their needs.Conducted independent research to obtain factual information and detail regarding the Army and/ or specific Army job to include in the television script.
  • The Ocean House
    New Media And Communications Manager
    The Ocean House Sep 2013 - Jan 2015
    Watch Hill, Rhode Island, Us
    Oversaw all Internet-based marketing (website design and maintenance, email blasts, implementation of in-room iPad technology, web maximization, analytics and presence).Assisted in public relations efforts to earn various national accolades, including being voted the No. 1 Hotel in America by Travel + Leisure magazine.Managed the creation (including design, freelance writers and budget) of Ocean House Magazine, which earned First Place in Best PR Materials from the CT Press Club under my tenure.Worked with contract photographers, videographers and writers to cover assigned project needs.Trained new Communications Director and Communications Associate on their respective responsibilities and deliverables.Developed individual and seasonal themes for various resort collateral, including quarterly newsletters and a series of YouTube videos reflecting the highlights of the season.
  • The Ocean House
    Communications Associate
    The Ocean House Jan 2013 - Sep 2013
    Watch Hill, Rhode Island, Us
    Promoted to Communications Manager position in nine months.Worked with the Managing Director, in-house Graphic Designer and Communications Director to develop newsletter, website and magazine themes over multiple seasons to ensure that the resort's stories were fully represented across multiple channels.Led the resort’s digital media efforts, including Pinterest, Instagram, Facebook and Twitter, resulting in engagement that increased more than threefold in the first six months, and began tracking website/ social media analytics.Created and provided content for new Instagram, Facebook and Twitter accounts. Also wrote unique and engaging content for resorts'​ monthly blogs.Led resorts' email marketing efforts by way of MarketVolt. Curated and maintained email lists, designed and implemented email graphics, and handled the distribution of email notifications to staff and public.Photographed, edited and published event and resort imagery for use on websites, printed and digital collateral, social media and marketing purposes.Assisted in interviewing and training new Communications Director and Communications Associate.
  • Ct One Media
    Multimedia Journalist
    Ct One Media Jan 2011 - Nov 2012
    Compiled daily web and print packages that included original reporting, photographs, video and interactive elements (i.e. graphs, tables and maps) in a timely fashion for The Hartford Courant, courant.com and Fox CT broadcast news station.
  • The Middletown Press
    Town News Reporter
    The Middletown Press Jun 2010 - Dec 2010
    Us
    Staff reporter covering Middletown responsible for two to three stories per day. Pitched ideas, reported on stories, conducted interviews and worked very closely with sources and editors to produce the daily publication.

Hillary Federico Skills

Social Media Journalism Facebook Copy Editing Storytelling Editing Press Releases Public Relations Social Media Marketing Writing Social Networking News Writing Marketing Marketing Communications Editorial Final Cut Pro Public Speaking Photography Digital Marketing

Hillary Federico Education Details

  • Quinnipiac University
    Quinnipiac University
    Journalism

Frequently Asked Questions about Hillary Federico

What company does Hillary Federico work for?

Hillary Federico works for Frame + Focus Media

What is Hillary Federico's role at the current company?

Hillary Federico's current role is Strategic storyteller experienced in copywriting, social media and video production | Co-owner of Frame + Focus.

What is Hillary Federico's email address?

Hillary Federico's email address is hi****@****ail.com

What is Hillary Federico's direct phone number?

Hillary Federico's direct phone number is +186022*****

What schools did Hillary Federico attend?

Hillary Federico attended Quinnipiac University.

What are some of Hillary Federico's interests?

Hillary Federico has interest in Aerobics, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Home Decoration, Photograph, Collecting Coins.

What skills is Hillary Federico known for?

Hillary Federico has skills like Social Media, Journalism, Facebook, Copy Editing, Storytelling, Editing, Press Releases, Public Relations, Social Media Marketing, Writing, Social Networking, News Writing.

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