Hillary Ferry Email & Phone Number

Des Moines, Ia, Us

Des Moines, Ia, Us

• Led Digital Strategy team comprised of 20 associates who contributed to digital marketing strategy and execution across all agency accounts• Led operations within the Digital Strategy team and provides support to Digital and Media Services operations• Collaborated with account teams, cross-functional teams, and clients to provide direction and oversight to digital work while facilitating integration and strategic account growth• Led the agency's digital strategy best practices, training and development• Contributed to the agency’s strategic planning initiatives and core competencies related to digital marketing services

Des Moines, Ia, Us

•Led the development of the Digital Strategy discipline at the agency•Helped grow the Digital Strategy team from a department of two to 10+ FTEs in 3 years•Led and managed the digital strategy team of 10+ associates who contribute to digital and social strategy and execution across all agency accounts•Co-led and provided oversight to Development operations and team•Contributed to agency new business efforts and RFPs to grow digital and social business across accounts

Chicago, Il, Us

• Instrumental in building the Digital Marketing practice by developing a framework for inbound digital marketing strategies and tactics, including social media management and advertising, search engine optimization (SEO), email marketing, website UX, and more• Collaborated with internal teams to develop integrated digital marketing strategies for clients primarily in the agriculture and animal health industries• Supplemented development work with digital strategies to ensure optimal engagement across client websites, campaign landing pages and microsites

Des Moines, Iowa, Us

• Co-founded and launched music, entertainment and lifestyle agency based in Des Moines, Iowa• Provided marketing solutions to meet the unique objectives of entertainment and small business clients• Consulted clients on media relations, content creation, marketing plan development and social media strategies• Collaborated with our clients to create exposure, build awareness and drive sales• Client list included 80/35, Des Moines Social Club, Knoxville Raceway, Iowa Craft Brew Festival, Nitefall on the River, Civic Center of Greater Des Moines, The Envy Corps, Greater Des Moines Music Coalition, First Fleet Concerts, Hoyt Sherman Place, Bonne Finken, Civic Music Association, Vaudeville Mews, Sound Farm Recording Studio & Environment, Valley West Mall, Central Iowa Pool & Spa, Tony Bohnenkamp and many more

West Des Moines, Ia, Us

• Helped grow the online marketing team from a department of one to six FTEs over 12 months • Assisted with the acquisition of new business through custom marketing presentations for current and prospective clients• Collaborated with the online marketing team to develop fully integrated digital marketing concepts for clients utilizing results-driven SEO, SEM and social media strategies• Developed and implemented successful social media concepts and campaigns for all Blue Compass clients and served as the go-to resource and lead for social media strategy and support• Assisted with the development of comprehensive content strategies and content calendars for clients utilizing proven processes and extensive analysis of web trends • Used analytics tools including Google Analytics to audit, analyze, monitor and track digital marketing efforts and develop reports• Created curricula and led interactive digital marketing educational sessions through Blue Compass’ University of Blue• Provided custom digital marketing training for clients, including one-on-one employee training, group training and internal corporate webinars • Developed concept and content strategy for the ongoing weekly blog series, “This Week in Online Marketing” • Provided thought leadership, expertise and knowledge of digital marketing best practices through regular blogging and guest articles for the Des Moines Register• Attended nationally recognized conferences to stay up-to-date on the latest social media and digital marketing trends

Denver, Colorado, Us

• Led and managed all social media strategy, community management efforts and staff• Led the development and implementation of digital marketing programs to maximize customer satisfaction, lead generation and online engagement on assigned clients• Provided social media education and training to all departments to foster agency-wide digital innovation and adoption• Contributed to considered purchase audience research related to digital technology usage and developed insights and takeaways for more personalized targeting• Participated in monthly calls with all Integer US social media leads to share insights and best practices

Des Moines, Iowa, Us

• Helped companies use emerging media and social technology to improve their communications and uncover new business opportunities• Provided a mix of strategic social media planning, email marketing, mobile marketing, hands-on training, consulting, research, project management, metrics reporting and implementation• Provided consultation to companies and corporations on social and digital media adoption and collaboration strategies• Provided custom training and educational workshops and webinars to local and regional companies

Los Angeles, California, Us

Responsible for conveying usable information through documentation for Passenger, Inc., provider of private, branded online communities for Fortune 500 brands• Managed all product documentation efforts related to the technical and functional operation of the Passenger platform• Responsible for training the CS/Ops groups, assisting in the UAT effort during development cycles and participating in the build acceptance process• Participate in product strategy and release planning by suggesting changes that will make the product easier to use and/or learn• Researched and recommended new social media features, solutions and best practices for the Passenger platform

Los Angeles, California, Us

• Acted as a liaison between client services, product and development teams to drive customer satisfaction through continuous communication, knowledge transfer and process improvement• Prioritized and updated defects and enhancements• Engaged Product Development regarding escalated customer issues• Participated in product beta programs to determine product release quality•Trained and certified all client services and business development new hires on the Passenger platform and functionality • Training included conveying knowledge of general product features and functionality, as well as special technical skills training• Responsible for creation of certification program including knowledge comprehension and skills exercises and evaluation techniques• Responsible for development and management of all technical training documentation and resources• Explored use cases for social integration and enhancements to the Passenger platform

Los Angeles, California, Us

• Led community management and strategy for Fortune 500 clients, including Apple, Nestlé, Nike,JCPenney, Discovery Channel, ABC Networks and Disney• Utilized social networking, viral marketing, and emerging media knowledge to cultivate consumer-driven, branded discourse• Managed of a team of Online Community Managers• Collaborated with clients' legal, risk and compliance teams to ensure all social content and technology adhered to company policy and industry standards

• Managed viral/WOM marketing promotions nationally for a variety of entertainment-focused clients• Campaigns included street, guerrilla, event and online marketing components • Clients included: Activision, Nestle, Twentieth Century Fox, Maverick Records, Fox Searchlight, SCEA, DreamWorks, Mitsubishi, Paramount Pictures, USA Network, X-Games and more

Minneapolis, Minnesota, Us

• Managed all network & cable TV advertising schedules for Target Corporation• Responsible for maintaining positive relationships with all Network and Cable sales representatives to ensure delivery on each media flight

London, England, Gb

• Managed local and national advertising accounts for Clear Channel Radio, worldwide leader in out-of home advertising in all 50 states• Assisted in the planning and execution promotional events surrounding KKDM's brand image, as well as the image of participating local and national clients