Hillary Dow, Mba Email & Phone Number

Bangor, Maine, United States

In my role, I oversee a team of three FT and two PT staff, and what a mighty team we are! Without an outside creative agency, our department supports Darling's fifteen automotive brands, with nine dealerships located in Ellsworth, Bangor, Augusta, Newport, and Brunswick, along with Darling's Insurance Agency, two fixed operations hubs and a commercial vehicle center. I've now been directly involved with two automotive dealership acquisitions and one insurance agency acquisition.When I'm… Show more In my role, I oversee a team of three FT and two PT staff, and what a mighty team we are! Without an outside creative agency, our department supports Darling's fifteen automotive brands, with nine dealerships located in Ellsworth, Bangor, Augusta, Newport, and Brunswick, along with Darling's Insurance Agency, two fixed operations hubs and a commercial vehicle center. I've now been directly involved with two automotive dealership acquisitions and one insurance agency acquisition.When I'm not guiding and supporting the efforts of my team there are media buys to be made, scripts to write, budgeting to do, invoices to code; and vendors to meet with, review and analyze performance results, brainstorm, and map out strategy. Did I mention managing our co-op funds? For the General Managers of each dealership, I prepare monthly lead generation and performance reports so we can drill down on what is working well, optimize it even further, and focus our efforts on activities that generate leads entering our sales funnel, *focusing on lead generation that is converting to sales. Serving Maine since 1903, now a 4th generation business employing over 600 people, Darling’s has been one of the Best Places to Work in Maine for nine years running. It’s not just our slogan, we’re sure of it… You’ll do better at Darling’s.To learn more about Darling’s Auto Group, please visit www.darlings.com Show less

Hampden, Maine, United States

Binding Tales is my indie publishing company, with eleven children's books published to date. What began in 2019 with the creation of interactive paperback children’s with guided composition and illustration prompts, pivoted in 2021 to focus on fully illustrated children's books.When 2020 hit and we were all rocked by the pandemic, I found myself easing stress by felting more and more. Binding Tales brings wool From Farm to Bookshelf with vibrant children’s books that delight readers of… Show more Binding Tales is my indie publishing company, with eleven children's books published to date. What began in 2019 with the creation of interactive paperback children’s with guided composition and illustration prompts, pivoted in 2021 to focus on fully illustrated children's books.When 2020 hit and we were all rocked by the pandemic, I found myself easing stress by felting more and more. Binding Tales brings wool From Farm to Bookshelf with vibrant children’s books that delight readers of all ages with illustrations felted with wool sourced from Maine farms and fiber folk. As the illustrations come to life I capture my process and felting techniques in digital felting lessons that are available to my growing online community and for sale on my website. The full content library is available in my felting master class. The master class offers a treasure trove of content ranging from real time video lessons (over 30 lessons averaging 90 minutes each), still image galleries, time lapse videos, and master tips to help you develop as a fiber artist.As my library of books, original artwork, and online library of felting classes continue to grow, I would be honored to share in your creative journey! https://bindingtales.com/ Show less

Auburn, Maine

AccomplishmentsIn 2020 I worked with the owners of a Wrinkle in Thyme farm to successfully build and launch their first eCommerce store (using Shopify) in response to market shifts in the wake of the COVID-19 pandemic.In 2019 I worked with Movement Matters to build and launch a new website that has positioned this Feldenkrais practitioner to now record, package and post her virtual classes as recorded products for sale on her WordPress website. I wrote my first book and… Show more AccomplishmentsIn 2020 I worked with the owners of a Wrinkle in Thyme farm to successfully build and launch their first eCommerce store (using Shopify) in response to market shifts in the wake of the COVID-19 pandemic.In 2019 I worked with Movement Matters to build and launch a new website that has positioned this Feldenkrais practitioner to now record, package and post her virtual classes as recorded products for sale on her WordPress website. I wrote my first book and self-published in December 2018! Marketing For Rookies is for the aspiring in-house marketing professional, helping them elevate their skillset and catapult from marketing rookie to rockstar! Responsibilities and Key ServicesMarketing ConsultingPublic Relations ConsultingGraphic and Website DesignDigital Marketing - SEO, SEM, PPC, Digital Display, Social Media ManagementVideography and SEO Video ImplementationVendor Relationship ManagementStrategic Human Resource ConsultingFinancial Management Show less

Lewiston, Maine, United States

Portland, Maine Area

I built the marketing and communications position from the ground up, designing strategy and campaigns in support of a seven-member sales team.AccomplishmentsConsistent monthly increase in site traffic year/year of 101% +users/month over a 6 month period (July-Nov), New users up 107% + and pageviews up 52% + over the same period. Consult form conversion of 6% and 40 qualified in market leads generated in 6 months.Consistent increase in blog traffic year/year of 204%… Show more I built the marketing and communications position from the ground up, designing strategy and campaigns in support of a seven-member sales team.AccomplishmentsConsistent monthly increase in site traffic year/year of 101% +users/month over a 6 month period (July-Nov), New users up 107% + and pageviews up 52% + over the same period. Consult form conversion of 6% and 40 qualified in market leads generated in 6 months.Consistent increase in blog traffic year/year of 204% +users/month over a 6 month period (July-Nov), Unique page views up 147% + and exit down 19% + over the same period. Search marketing campaign, with landing page design and a strong call to action has created a consistent inbound lead generator, fueling $30k in new revenue over 5 months, with straight line attribution.Enhanced the client experience through consistent use of brand standards across media and platforms for both internal and external stakeholders. Show less

Lewiston/Auburn, Maine Area

AccomplishmentsFully integrated the St. Mary's brand identity across the digital space, improving the user experience and significantly increasing market penetration through SEO-SEM, geo and demo-targeted digital display ads, AdWords, paid and organic social, video, and audio marketing.Successfully branded and promoted the relocation of a specialty practice with remarkable results of a digital and radio campaign in the 12 months following. The practice has more than doubled in size… Show more AccomplishmentsFully integrated the St. Mary's brand identity across the digital space, improving the user experience and significantly increasing market penetration through SEO-SEM, geo and demo-targeted digital display ads, AdWords, paid and organic social, video, and audio marketing.Successfully branded and promoted the relocation of a specialty practice with remarkable results of a digital and radio campaign in the 12 months following. The practice has more than doubled in size and growth projections are strong. Sixty-seven professional videos were produced over 18 months, including a brand story video, provider and staff profiles, recruitment videos, health education videos in English as well as Somali, and an employee recognition program video. Videos were embedded on the St. Mary's website and drove the remarkable increase in social engagement and online testimonials.Transformed internal communication channels to more effectively reach employees, patients and guests of the health system. Primary channels include employee e-news - Insights (redesign via Constant Contact), the launch of an internal CEO podcast - the St. Mary's Broadcast, and the launch of 20 digital signs across the health system. Show less

Brunswick, Maine

AccomplishmentsEstablished consistent communication and business development plans with general managers of service centers across three states, leading to the successful achievement of corporate revenue goals by year-end. I broke the mold and traveled to each service center on a regular basis to work with them to help meet shared goals. Icing on the cake came to fruition when we planned and then distributed branded employee parkas from LL Bean. This was a huge win with technicians in the… Show more AccomplishmentsEstablished consistent communication and business development plans with general managers of service centers across three states, leading to the successful achievement of corporate revenue goals by year-end. I broke the mold and traveled to each service center on a regular basis to work with them to help meet shared goals. Icing on the cake came to fruition when we planned and then distributed branded employee parkas from LL Bean. This was a huge win with technicians in the field! I also brought a local photographer on-site for corporate headshots for the executive team and managers, it was great!ResponsibilitiesLead Generation, Broadcast Media, Advertising, Content Generation, Collateral Development, Vendor Management, Website Management, Digital Marketing (Paid Search, SEO, Email Marketing, Social Media, Local Listings), Call Tracking Metrics, Graphic Design, Client Retention Programs, Strategic Business Analysis Show less

Auburn, Maine

AccomplishmentsFirst-year annual billings of new client acquisitions increased 375% from 2007 to 2014.Doubled+ the size of the audit department, acquiring significant nonprofit audit clients.Launched a successful rebrand of the firm's corporate identity.Served on the executive management team, ultimately resulting in successful shareholder succession.Responsibilities Marketing Strategy - New and Traditional MediaMedia BuysGrowth StrategyBusiness… Show more AccomplishmentsFirst-year annual billings of new client acquisitions increased 375% from 2007 to 2014.Doubled+ the size of the audit department, acquiring significant nonprofit audit clients.Launched a successful rebrand of the firm's corporate identity.Served on the executive management team, ultimately resulting in successful shareholder succession.Responsibilities Marketing Strategy - New and Traditional MediaMedia BuysGrowth StrategyBusiness Development Coaching Client Acquisition & RetentionBusiness Development ProposalsDigital MarketingEvent ManagementPublic Relations and Corporate GivingBuilding Strategic Alliances Throughout the Community and Industry SectorsManage Employee Application and Interview ProcessDesign & Implement Employee Review Process, Including 360̊ ReviewsInitiate & Support Corporate Culture InitiativesDesign & Facilitate Annual Corporate Retreat Show less

Early years of my fine art career ~ art creation, client acquisition & relationship management, financial management, marketing

Brunswick, Maine

AccomplishmentsLeveraged partner co-op advertising programs through Microsoft and Cisco.Launched the first company website.Planned and executed a successful partner event, bringing vendors to the local market to meet face to face with clients and prospects. Partners included Microsoft, Cisco, Viewsonic, DELL +

What started as a front desk administrative reception position quickly blossomed into a career path in marketing.

Bachelor Of Fine Arts (Bfa), Illustration

Master Of Business Administration (M.B.A.), Global Mba