Marketing & Publicity
Everloop
- Led competitive strategy and tracked more than 20 competitors, including changes to UI/UX, partnerships, content, management, etc.- Tracked keywords, SEM creative, referral traffic, unique visits, upcoming promotions, etc. of direct and indirect competitors- Worked with the PR team to garner press traffic, press release launches, and award submissions leading to mentions in The New York Times, The Washington Post, Forbes, Times Techland, etc.- Led award submission activities and wrote submissions for more than ten winning company entries- Published copy for the company blog, website, social media and Wikipedia entry- Assisted with the creation of presentations for the corporate team, investors, and venture capitalist firmsAbout Everloop:Everloop is the leading online site for kids to connect with friends, play games, discover new talents, create and have fun. Everloop’s unique looping technology allows kids to join groups by interest and its breadth of content supports development of core skills including creativity, collaboration and communication, all needed for the 21st century child. Above all, safety is the top priority and Everloop employs the most comprehensive privacy protection and 24/7 monitoring technology of any kid’s site to guard young users against bullying, bad language and inappropriate sharing of information. Parents can decide the level of independence their child has and which features they have access to with the simple click of a button. Working together, Everloop and parents train kids to be responsible digital citizens. For more information visit www.everloop.com.