Oversees and manages all sales and marketing operations for North America. Account base includes Ulta, Walgreens, CVS, Target, HEB, Harmon and Old Navy among others. •Responsible for increased revenue from $2.5 million in 2015 to $8.9 million in 2019.•Established new points of distribution at drug, grocery, fashion specialty retail and lifestyle accounts.∙Responsible for developing P&Ls, negotiating trade agreements, developing instore and online promotional programs, analyzing planogram performance as well as conducting customer planning meetings and business reviews.

Managed the cosmetic, skincare and bath categories at Ulta, Walgreens, Rite Aid, CVS, Justice, Claire's, HSN, Urban Outfitters and Hot Topic∙Secured and launched distribution of new skin care line and new bath line in 2014∙Managed over $1 million of incremental promotional business in 2014∙Responsible for managing trade budgets, forecasting sales and returns, developing new promotional programs and conducting customer business planning meetings

Managed $55 million in sales for a national music distribution account servicing Wal-Mart, Kmart and Best Buy. Developed and conducted product presentations to national buying teams. Negotiated order quantities in support of sales goals, discount program initiatives and account inventory needs.∙Exceeded sales goal of $50 million by 10%∙Secured and managed over $5 million in advertising and marketing support∙Developed and implemented over 20 consumer marketing promotions resulting in $5 million in incremental sales∙Built and maintained effective relationships with key account personnel including buying teams, operations, marketing and finance.

Managed order placement, shipping and tracking of new and existing product lines. ∙Increased market share by analyzing sales trends and communicating recommendations to product buyers. ∙Developed and implemented marketing strategies to increase product awareness, resulting in increased customer orders.∙Tracked product sales, inventory and replenishment using Wal-Mart Retail Link and the Handleman Vendor Portal.

Coordinated and executed all sales and marketing activity in the MI, OH and KY markets for WEA Corp., a distribution arm of Warner Music Group. Managed a staff of five Field Sales and Marketing Reps.∙Developed and implemented marketing strategies to create awareness and help to ensure product sell through.∙Analyzed initial product spreads for national and regional accounts and made necessary adjustments based on airplay, awareness and retail feedback.∙Formulated and conducted product presentations at National Account meetings.∙Conducted regional tour support and print announcement ads to increase stock levels.

Managed the new release solicitation process and compiled sales, marketing and airplay data to assist in the determination of appropriate initial orders and the identification of key focus markets.∙Performed sales analysis on various promotions, tracking sales lift and overall promotion effectiveness.∙Coordinated marketing visibility for various national and regional promotions with Wal-Mart and Kmart.

Established regional marketing priorities based on new releases, upcoming tours, regional artist activity, airplay and sales breakout markets. Managed a staff of six Field Marketing Reps.∙Developed marketing plans to capitalize on retail opportunities in the market.∙Secured key visibility at retail, and high traffic locations, for new releases as well as artist tours and current projects.∙Established relationships with marketing departments at national and regional accounts to maximize marketing opportunities.