Hillary Jackson Donovan Email & Phone Number

Leesburg, Va, Us

Ashburn, Va, Us

- Drive lead generation via LinkedIn content creation, newsletter, and company blog.- Consult on social media marketing for clients in various industries (healthcare, non-profit, cybersecurity, higher education).- Provide actionable insights and strategic recommendations for social media campaigns.

Bethesda, Md, Us

- Managed Westin’s social channels (Facebook, Twitter, Instagram, LinkedIn) through engaging content creation, supporting the brand’s mission to be the preeminent hotel in wellness. - Served as lead strategist for social support across larger brand marketing initiatives, including partnerships with well-known brands (Peloton, GOOP, TRX, US Open, NewBalance) and event coverage.- Provided strategic consultation on an innovative and cohesive social marketing strategy, including a visual Instagram blueprint that was often referenced internally as a best practice.- Collaborated on strategy for paid social campaigns.- Partnered with design agencies to brainstorm and produce high-quality, shareable digital content.- Managed social media influencer program, working with agency and influencers to coordinate trips and deliverables.- Created guidelines for property-level social media strategy and advise points of contact on their hotel’s social media channels.- Assisted with copywriting needs for Marriott International website.

- Provided strategic consultation for clients on an innovative and cohesive social marketing strategy, while managing social profiles and viewer interaction through content creation. - Managed strategy for paid social campaigns and execute social paid media campaigns to meet engagement and acquisition goals cross-platform.- Partnered with copywriting and design teams to produce high-quality, shareable digital content.- Oversaw a team of five direct reports and assist in their professional growth.- Created and maintained team processes to ensure consistency in performance, increase client satisfaction and benefit the P&L of the agency.- Coordinated social presence at major industry events (i.e. Comic-Con), as well as plan for social coverage of crucial premieres and finales.- Presented “state of social” informational sessions with both clients and internal stakeholders to educate them on the latest platforms, tools, and competitor programs, and provide real-time updates on the latest in competitor and platform news.- Coordinated with digital publicity team to optimize content, resulting in placements on high-profile blogs.Assisted in new business opportunities and presentations.

- Acted as client liaison in social media strategy for multiple entertainment accounts, including major television networks and film studios.- Provided strategic consultation for clients on a cohesive social media strategy, including cross-platform programs. - Presented “state of social” informational sessions with clients to educate them on the latest platforms, tools, and competitor programs.- Assisted in new business and upsell presentation opportunities.- Managed team of direct reports and assist in team’s professional growth.

- Responsible for managing, developing, and maintaining relationships with two major cable television network clients.- Created, wrote, and edited brand perception reports. - Assisted in new business presentation opportunities and report to practice Vice President and sales team on progress of campaigns.- Participated in outreach to influential bloggers for client coverage.- Acted as social media and online marketing consultant/strategist for clients; oversaw and managed client Twitter accounts; worked with internal creative team and vendors to implement online marketing initiatives. - Managed team of direct reports and assist in team’s professional growth.

- Responsible for managing, developing, and maintaining relationships with major cable television network and film studio clients.- Supervised team of four research team members.- Created and edited brand perception reports.- Managed 10+ client Twitter accounts including network and series’ handles.- Provided strategic social media marketing consulting to clients.- Facilitated blogger calls with network talent. - Regular contributor to company blog and newsletter.

- Researched and compiled daily coverage sweep for major cable television network clients.- Performed online research within message boards, blogs, and social networks to determine viewer perception of the brand’s current or upcoming projects.- Assisted in writing final reports outlining research for clients.- Utilized word-of-mouth marketing to spread awareness of upcoming projects.

Washington, D.C., Us

Collaborated with technical development and editorial teams to migrate five years of print content into Washingtonian.com.Worked as online editor and wrote micro-content for all article types to make them highly searchable for web readers.Pitched story ideas and wrote articles for the website’s blog and visitors’ guide.Acted as fact-checker for print magazine.

Mclean, Virginia, Us

- Created and maintained media and analyst lists.- Pitched key media targets to schedule interviews around announcements, tours, and upcoming articles.- Compiled and maintained editorial, speaking, and award calendars.- Created briefing books for press interviews.- Managed product review program.- Wrote articles on behalf of clients to submit for publication in trade magazines and websites.- Created and submitted speaking abstracts for major tradeshows for client participation.- Coordinated travel schedules, interviews, and accommodations for tradeshows and press tours.- Compiled monthly status reports.- Major clients included: Verizon Business, Secure Computing, and Redback Networks.