- Drive lead generation via LinkedIn content creation, newsletter, and company blog.- Consult on social media marketing for clients in various industries (healthcare, non-profit, cybersecurity, higher education).- Provide actionable insights and strategic recommendations for social media campaigns.

- Managed Westin’s social channels (Facebook, Twitter, Instagram, LinkedIn) through engaging content creation, supporting the brand’s mission to be the preeminent hotel in wellness. - Served as lead strategist for social support across larger brand marketing initiatives, including partnerships with well-known brands (Peloton, GOOP, TRX, US Open, NewBalance) and event coverage.- Provided strategic consultation on an innovative and cohesive social marketing strategy, including a visual Instagram blueprint that was often referenced internally as a best practice.- Collaborated on strategy for paid social campaigns.- Partnered with design agencies to brainstorm and produce high-quality, shareable digital content.- Managed social media influencer program, working with agency and influencers to coordinate trips and deliverables.- Created guidelines for property-level social media strategy and advise points of contact on their hotel’s social media channels.- Assisted with copywriting needs for Marriott International website.

- Provided strategic consultation for clients on an innovative and cohesive social marketing strategy, while managing social profiles and viewer interaction through content creation. - Managed strategy for paid social campaigns and execute social paid media campaigns to meet engagement and acquisition goals cross-platform.- Partnered with copywriting and design teams to produce high-quality, shareable digital content.- Oversaw a team of five direct reports and assist in their professional growth.- Created and maintained team processes to ensure consistency in performance, increase client satisfaction and benefit the P&L of the agency.- Coordinated social presence at major industry events (i.e. Comic-Con), as well as plan for social coverage of crucial premieres and finales.- Presented “state of social” informational sessions with both clients and internal stakeholders to educate them on the latest platforms, tools, and competitor programs, and provide real-time updates on the latest in competitor and platform news.- Coordinated with digital publicity team to optimize content, resulting in placements on high-profile blogs.Assisted in new business opportunities and presentations.

- Acted as client liaison in social media strategy for multiple entertainment accounts, including major television networks and film studios.- Provided strategic consultation for clients on a cohesive social media strategy, including cross-platform programs. - Presented “state of social” informational sessions with clients to educate them on the latest platforms, tools, and competitor programs.- Assisted in new business and upsell presentation opportunities.- Managed team of direct reports and assist in team’s professional growth.

- Responsible for managing, developing, and maintaining relationships with two major cable television network clients.- Created, wrote, and edited brand perception reports. - Assisted in new business presentation opportunities and report to practice Vice President and sales team on progress of campaigns.- Participated in outreach to influential bloggers for client coverage.- Acted as social media and online marketing consultant/strategist for clients; oversaw and managed client Twitter accounts; worked with internal creative team and vendors to implement online marketing initiatives. - Managed team of direct reports and assist in team’s professional growth.

- Responsible for managing, developing, and maintaining relationships with major cable television network and film studio clients.- Supervised team of four research team members.- Created and edited brand perception reports.- Managed 10+ client Twitter accounts including network and series’ handles.- Provided strategic social media marketing consulting to clients.- Facilitated blogger calls with network talent. - Regular contributor to company blog and newsletter.

- Researched and compiled daily coverage sweep for major cable television network clients.- Performed online research within message boards, blogs, and social networks to determine viewer perception of the brand’s current or upcoming projects.- Assisted in writing final reports outlining research for clients.- Utilized word-of-mouth marketing to spread awareness of upcoming projects.

Collaborated with technical development and editorial teams to migrate five years of print content into Washingtonian.com.Worked as online editor and wrote micro-content for all article types to make them highly searchable for web readers.Pitched story ideas and wrote articles for the website’s blog and visitors’ guide.Acted as fact-checker for print magazine.

- Created and maintained media and analyst lists.- Pitched key media targets to schedule interviews around announcements, tours, and upcoming articles.- Compiled and maintained editorial, speaking, and award calendars.- Created briefing books for press interviews.- Managed product review program.- Wrote articles on behalf of clients to submit for publication in trade magazines and websites.- Created and submitted speaking abstracts for major tradeshows for client participation.- Coordinated travel schedules, interviews, and accommodations for tradeshows and press tours.- Compiled monthly status reports.- Major clients included: Verizon Business, Secure Computing, and Redback Networks.