Hillary Preston Email & Phone Number

• Manage all paid digital marketing activity for the company via social media platforms, retargeting, SEM and more.
• Drive internal email strategy to drive higher performance metrics and revenue.
• Analyze the lifetime value of each userbase, and strategize based on each segment.

• Created more efficient processes for the marketing department of a multi-million dollar skylight firm.
• Analyzing marketing channel spend and setting up data tracking for small startup companies.
• Worked with authors and publishing companies as a content editor; proofing books before they are put into production. Launched a poetry anthology in June 2014.
• Provided copywriting services for a web design firm that was testing out a new service to provide to their clients.

Chicago, IL, US

• Directed SEO, paid search marketing and social media marketing initiatives resulting in a 50% increase in content website traffic year over year.
• Led day-to-day web site and newsletter advertising operations, including contract negotiations, resulting in $3,000,000 of annual revenue.
• Developed analytical model that projects content department revenue of more than $3,000,000 annually with a 55% profit margin; the highest in the company.
• Managed and grew editorial team responsible for articles, blog posts, and social media for three major women’s lifestyle websites and ten e-mail newsletter lists.
• Formulated strategies and work plans for key company growth initiatives including new content projects, strategic partnerships, video productions, newsletter launches, new content sites and more.
• Created flow, specifications and user interface for major technological projects such as website redesigns and mobile applications.

• Produced in depth articles, blog posts, recipe collections, videos and more for Recipe4Living.com, FitAndFabLiving.com, and ChewOnThatBlog.com.
• Responsible for the digital content, back end management, and customer service, for Recipe4Living.com, a site with more than 6,000,000 monthly page views.
• Assisted with the strategy and creation of the newly launched health and beauty site FitAndFabLiving.com, which now receives 150,000 monthly page views.
• Developed product review program through product review articles, creating case study presentations and recruiting new companies and testers to participate.

Champaign, IL, US

• Wrote the headlines, edited, and cut down approximately 20 stories a week for a daily college student publication.
• Signed off on hundreds of stories to be approved and slotted for next day publication to more than 48,000 readers.

• Pioneered press release program which included interviewing key stakeholders to write press releases on major skylight installation project case studies.
• Revised and improved all new marketing literature before it was distributed to sales representatives across the country.
• Recorded thousands of leads for multi-million dollar project quote requests.

Digital Advertising Certificate, Digital Advertising Certificate

Bachelor, Journalism - Editorial

Education record

Education record