Serve as lead digital contract copywriter establishing and executing the brand voice across all content pillars (content marketing, corporate communications, and thought leadership) for the international hair-care company, celebrating 50 years in the pro/consumer salon space.* Develop thought leadership and B2B content to increase the brand’s visibility and importance as a leader in healthy hair care. This includes writing the Back Bar Blog, exclusively for professional hairdressers, and the multi-week emails to promote the blog articles on hair-color technique, trends, product launches, and socially significant touchpoints, such as Pride, Black History, and Sustainability.* Write marketing and sales presentations, video, stage scripts, and industry speeches for Joico executives for appearances at national hair shows and other industry events, such as Behind The Chair, and JoiCon, their annual professional conference. * Write consumer education, news, service articles, quizzes, and weekly emails for Joico’s HairJoi Blog, covering topics such as eco-friendly/sustainable hair care, trend cut-and-color round-ups, beauty gift guides, gray coverage, and seasonal care articles — distributed across the brand’s multiple channels (email, video, blog, and social media).* Conceptualize and brainstorm new-product names, and write dozens of product descriptions each year for all launches and collections, which appear on the brand’s site, Amazon, Ulta, and distributors CosmoProf and Salon Centric.Highlight: Brainstorm headlines, taglines, and ideas for large new-product campaigns, including writing “Guardians of the Glam” – a promotional comic book distributed to hairdressers nationwide to showcase the launch of a new hair-protection collection.

Create, write, and edit lively, compelling branded and non-branded content for consumer brands, national publications, and ecommerce sites in the lifestyle space with a speciality in beauty, shopping, weddings, and fashion.CONTENT MARKETING & THOUGHT LEADERSHIPProvide content strategy and writing services for global consumer brands, retail sites and small businesses, including Kenra, Skin Spirit Spas, Pur Skin Clinics, Hotheads, Michael Kors, Costco, Bear Flag Farm wedding venue, Adele Salon, Royal Brows, and LoveMyPulse. HIGHLIGHT: Created and executed a new brand voice for Hotheads Hair Extensions – from company story, to headlines, taglines, and product descriptions. Project included introducing the prestige Luxe line, a stand-alone collection that has continued expansion with new shades.EDITORIAL Write long-form features, profiles, service articles, product roundups, shopping guides, and deeply researched articles on assignment for beauty and fashion industry publications as well as national and global publications, including:Beauty Digest, Bride’s, Bridal Guide, Cosmopolitan, Elle, Family Circle, Glamour, Good Housekeeping, Harper’s Bazaar, Huffington Post, Ladies’ Home Journal, Modern Bride, More, MSN.com, Reader's Digest, Redbook, Salon News, Seattle Magazine, Self, Slickdeals.com, and Women’s Wear Daily. HIGHLIGHT: Wrote Cosmo’s first LGBTQ feature, entitled “I Married a Cute Girl” – a high-profile article that received accolades from Ellen Degeneres for its bold and sensitive coverage of a lesbian relationship and wedding.

Editorial & Brand Consultant | Allrecipes Managing Editor | Spiegel.comBeauty Editor and Producer | Drugstore.comCopy & Special Projects Director | MademoiselleAssociate Beauty Editor| ElleAssociate Editor| Beauty Digest Founder | Hillary-the-Bargain-Hunter Blog